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Boring Money Best Buy Awards 2026 | Stocks & Shares ISA

Written by Boring Money

29 Jan, 2026

Who won the Boring Money Best Buy Stocks & Shares ISA Award 2026?

The winners are AJ Bell, Barclays Smart Investor, Hargreaves Lansdown, interactive investor, J.P. Morgan Personal Investing, Trading 212, and Vanguard. These providers were selected through independent analysis of costs across 20+ investing scenarios, examination of 7 different portfolio sizes (£1,000 to £300,000), and feedback from over 27,000 real customer reviews.

Which award winner suits you best?

AJ Bell for aspiring investors? Trading 212 for hands-on savers? Hargreaves Lansdown for premium service?

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Holly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.

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