Holly Mckay
Holly MackayFounder and CEO
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    AJ Bell Customer Reviews

    07 Jan 2022

    AJ Bell

    AJ Bell

    AJ Bell

    We collect reviews and share feedback from real users to give you the best information about providers.

    We try really hard to keep our reviews genuinely representative. We have found a few providers trying to rubbish their competitors, leaving awful reviews. Of course, we don't publish these.

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    20 December 2025

    A good platform with low costs. I particularly like their news and analysis as well.

    Stephen

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    19 December 2025

    They do (almost) everything right. Easy to use platform with reliable phone and tablet app access, responsive to both cries for help and general queries, and much lower fees than most. If they could show historic values against time rather than just quarterly reports, would be perfect.

    Chris

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    19 December 2025

    Very easy to use and loads of info about my investments, much better the my previous platform at Halifax.

    Martyn

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    19 December 2025

    Lyn

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    13 November 2025

    I tried this but found the app difficult to access

    William

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    07 July 2025

    Your company is good with helping customers who need help understanding how investment work.

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    07 July 2025

    AJ Bell is more established platform with good customer support but the app, the layout and high fees are not as good as Trade212

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    07 July 2025

    It's good overall, customer service is topnotch

    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.