Is Santander good for investing?
Santander
Digital Adviser is the bank's new service and is regulated financial advice delivered online for a £20 advice fee.
Boring Money Review of Santander
Holly Mackay's View
The digital advice journey will appeal to those who don’t feel confident about investing. The process is long, but there are some nice ‘gamified’ things to test attitudes to risk. It is advice and so for a reasonable £20 fee you will get a recommendation which is personalised to you, taking the anxiety about choice away. However once this nicer more modern journey is completed, the online reporting and information is underwhelming, as you are then housed back in old-fashioned banking world.
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Customer Reviews of Santander
We collect reviews and share feedback from real users to give you the best information about providers.
07 July 2025
Really nice service
07 July 2025
Santander has this way of making me as a customer feel secure in my investments with them.
06 July 2025
They have a great and cost-effective platform. The customer response could be improved (I mean, real people, not bots).
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Is Santander right for you?
Ease of use
The Digital Investment Advice service is relatively clear and easy to use. They suggest the whole process takes about 25 mins from start to finish. The service asks questions about your risk tolerance, how you feel about loss and what your timeframes are. It's actually more fun than most to complete this. The charges and risks and what you might make / lose are played back visually and clearly. Interactive tools to clarify costs and potential returns based on investment would be a bonus.
Facts, Fees & Behind the Scenes at Santander
This is regulated advice so there are 7 questions upfront which will check to see if you should be investing in the first place - and if not, the service will kick you out! But it's sensible stuff.
The actual product / investment mix you will end up in are a set of multi-asset funds run by Santander's asset management division. They're built to be fairly steady (for investments) and there is nothing too eye-watering available. It's quite vanilla stuff.
A nice option for those new to investing, who like the idea that there is help to guide them in along with the convenience of access via online banking.
What investments are available on Santander?
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