Best-selling funds of August 2021
14 Sep, 2021
Top of the Pops: popular funds across all 4 providers. This article brings you the most bought funds. If you can’t face reading through it all, we start with the most popular products across the major investment platforms.

Top 10 funds from AJ Bell
Name | Three year performance | Five year performance | OCF |
AJ Bell Adventurous | 31.65% | N/A | 0.31% |
Fundsmith Equity | 64.18% | 128.87% | 0.96% |
AJ Bell Moderately Adventurous | 28.08% | N/A | 0.31% |
AJ Bell Global Growth | 34% | N/A | 0.32% |
AJ Bell Balanced fund | 25.38% | N/A | 0.31% |
AJ Bell Responsible Growth | N/A | N/A | 0.47% |
Fidelity Index | 47.03% | 92.54% | 0.12% |
Baillie Gifford Positive Change | 150.55% | N/A | 0.53% |
Vanguard LS 80 | 31.80% | 59.16% | 0.22% |
Vanguard LS 100 | 35.88% | 72.64% | 0.22% |
Top 10 funds from Fidelity
Name | 3 Year Performance | 5 Year Performance | OCF |
HSBC American Index | 55.32% | 116.91% | 0.06% |
Rathbone Global Opportunities S Acc | 66.82% | 141.05% | 0.51% |
Fundsmith Equity | 64.18% | 128.87% | 0.96% |
Baillie Gifford Positive Change | 150.55% | N/A | 0.12% |
Fidelity Index World | 47.03% | 92.54% | 0.92% |
BlackRock Continental European | 85.95% | 137.33% | 0.92% |
Fidelity Select 50 Balanced | 20.93% | N/A | 1.22% |
LF Blue Whale Growth | 71.51% | N/A | 1.12% |
JPM US Select Fund C | 62.35% | 128.78% | 0.55% |
Fidelity UK Smaller Companies | 49.05% | 92.88% | 0.91% |
Top 10 funds from Hargreaves Lansdown
Name | 3 Year Performance | 5 Year Performance | OCP |
Baillie Gifford American | 155.73% | 368.00% | 0.51% |
Baillie Gifford Managed | 62.56% | 107.06% | 0.42% |
Baillie Gifford Positive Change | 150.55% | N/A | 0.53% |
Fundsmith Equity | 64.18% | N/A | 0.96% |
HL Select Global Growth | N/A | N/A | 0.60% |
JPMorgan Emerging Markets | 61.48% | 90.19% | 1.07% |
Lindsell Train Global Equity | 30.97% | 96.37% | 0.65% |
Marlborough UK Micro-Cap Growth | 67.79% | 146.25% | 0.81% |
Rathbone Global Opportunities | 66.82% | 141.05% | 0.51% |
Schroder Managed Balanced | 29.57% | 47.34% | 0.93% |
Top 10 funds from Interactive Investor
Name | 3 Year Performance | 5 Year Performance | OCF |
Fundsmith Equity | 64.18% | 128.87% | 0.96% |
Baillie Gifford Positive Change | 150.55% | N/A | 0.53% |
Vanguard LifeStrategy 80% Equity | 31.80% | 59.16% | 0.22% |
Baillie Gifford American | 155.73% | 368.00% | 0.51% |
Vanguard LifeStrategy 60% Equity | 27.52% | 46.25% | 0.22% |
L&G Global Technology Index | 111.93% | 250.50% | 0.32% |
Vanguard LifeStrategy 100% Equity | 35.88% | 72.64% | 0.22% |
Vanguard US Equity Index | 53.88% | 115.34% | 0.10% |
LF Blue Whale Growth | 71.51% | N/A | 1.12% |
Rathbone Global Opportunities | 66.82% | 141.05% | 0.51% |







