Holly Mckay
Holly MackayFounder and CEO
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Best-selling funds of August 2021

14 Sep, 2021

Top of the Pops: popular funds across all 4 providers. This article brings you the most bought funds. If you can’t face reading through it all, we start with the most popular products across the major investment platforms.

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Top 10 funds from AJ Bell

Name

Three year performance

Five year performance

OCF

AJ Bell Adventurous

31.65%

N/A

0.31%

Fundsmith Equity

64.18%

128.87%

0.96%

AJ Bell Moderately Adventurous

28.08%

N/A

0.31%

AJ Bell Global Growth

34%

N/A

0.32%

AJ Bell Balanced fund

25.38%

N/A

0.31%

AJ Bell Responsible Growth

N/A

N/A

0.47%

Fidelity Index

47.03%

92.54%

0.12%

Baillie Gifford Positive Change

150.55%

N/A

0.53%

Vanguard LS 80

31.80%

59.16%

0.22%

Vanguard LS 100

35.88%

72.64%

0.22%

Top 10 funds from Fidelity

Name

3 Year Performance

5 Year Performance

OCF

HSBC American Index

55.32%

116.91%

0.06%

Rathbone Global Opportunities S Acc

66.82%

141.05%

0.51%

Fundsmith Equity

64.18%

128.87%

0.96%

Baillie Gifford Positive Change

150.55%

N/A

0.12%

Fidelity Index World

47.03%

92.54%

0.92%

BlackRock Continental European

85.95%

137.33%

0.92%

Fidelity Select 50 Balanced

20.93%

N/A

1.22%

LF Blue Whale Growth

71.51%

N/A

1.12%

JPM US Select Fund C

62.35%

128.78%

0.55%

Fidelity UK Smaller Companies

49.05%

92.88%

0.91%

Top 10 funds from Hargreaves Lansdown

Name

3 Year Performance

5 Year Performance

OCP

Baillie Gifford American

155.73%

368.00%

0.51%

Baillie Gifford Managed

62.56%

107.06%

0.42%

Baillie Gifford Positive Change

150.55%

N/A

0.53%

Fundsmith Equity

64.18%

N/A

0.96%

HL Select Global Growth

N/A

N/A

0.60%

JPMorgan Emerging Markets

61.48%

90.19%

1.07%

Lindsell Train Global Equity

30.97%

96.37%

0.65%

Marlborough UK Micro-Cap Growth

67.79%

146.25%

0.81%

Rathbone Global Opportunities

66.82%

141.05%

0.51%

Schroder Managed Balanced

29.57%

47.34%

0.93%

Top 10 funds from Interactive Investor

Name

3 Year Performance

5 Year Performance

OCF

Fundsmith Equity

64.18%

128.87%

0.96%

Baillie Gifford Positive Change

150.55%

N/A

0.53%

Vanguard LifeStrategy 80% Equity

31.80%

59.16%

0.22%

Baillie Gifford American

155.73%

368.00%

0.51%

Vanguard LifeStrategy 60% Equity

27.52%

46.25%

0.22%

L&G Global Technology Index

111.93%

250.50%

0.32%

Vanguard LifeStrategy 100% Equity

35.88%

72.64%

0.22%

Vanguard US Equity Index

53.88%

115.34%

0.10%

LF Blue Whale Growth

71.51%

N/A

1.12%

Rathbone Global Opportunities

66.82%

141.05%

0.51%