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Best-selling funds, Investment Trusts and ETFs of June 2025

Discover the most popular investments on the UK's top platforms

By Boring Money

11 July, 2025

🚨 Major UK platforms saw the same fund feature as #1 best-seller, revealing exactly where investors' money is moving.

While most people focus on past performance, savvy investors track purchase patterns to see where money is really flowing. This may reveal future market trends before they become obvious.

📢 Fidelity Index World was the #1 best-seller across ALL major UK platforms.

Every month, money flows into popular funds across AJ Bell, Fidelity, Hargreaves Lansdown, and interactive investor. These buying patterns help shed light on what UK investors are lapping up and how they're positioning their portfolios for the months ahead.

The UK Investor Behaviour Report

Get instant access to the purchasing patterns that reveal where smart money is moving before market trends become obvious.

📊 Best-Selling Funds Intelligence

✔️ Which funds investors are actually purchasing across all platforms

✔️ Buying pattern analysis revealing market sentiment

✔️ Platform-by-platform purchase data comparison

🏛️ Investment Trust Buying Patterns

✔️ Most purchased trusts across all platforms

✔️ European equity investor sentiment

✔️ Private equity trust purchase patterns

💎 ETF Purchase Intelligence

✔️ Most purchased ETFs reveal allocation trends

✔️ Defence sector buying momentum

✔️ UK market buying signals emergence

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