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Best-selling funds, investment trusts and ETFs of December 2023

Discover the most-bought investments across four major platforms

By Boring Money

12 Jan, 2024

Every month, Boring Money conducts rigorous research on what the best-selling investments were across the UK's major investment platforms - including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor. Scroll down for the full results and expert insights.

Boring Money's expert analysis

December was a good month for both bonds and equities, capping off a fine 2023. US markets in particular had a strong finish to the year with 4.5% growth in the S&P 500 and 5.6% growth in the more tech-focused NASDAQ.

The FTSE 100 returned 3.7% in December, although the index had another underwhelming year compared to counterparts, most of whom posted double-digit positive returns for 2023. The largest winner in the FTSE 100 during 2023 was Rolls-Royce, with a share price increase of over 200%. Companies with contrasting fortunes include Anglo American and Fresnillo, who dropped 48% and 37% respectively.

Expert insights from Mahdi Shabir, Research Manager at Boring Money
Mahdi Shabir Research Manager, Boring Money

Best-selling funds of December 2023

The four most popular funds across multiple platforms including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Fidelity Index World, Legal & General Global Technology Index, Fundsmith Equity and Jupiter India.

Most popular funds of December 2023

Hargreaves Lansdown (HL) are often perceived as the giants of the DIY investing world, as well as one of the most expensive platforms in the market. There are compelling arguments behind both of these beliefs, with HL’s share of the market sitting at over 35%, and its platform charge of 0.45% being significantly higher than competitors like AJ Bell (0.25%) and Fidelity (0.35%). However, this doesn’t always paint the full picture.

HL have negotiated special terms with a variety of investment managers that entitles its customers to discounts and savings on the ongoing charges of some of the funds they offer. 2 of the 4 most commonly purchased funds across multiple platforms in December have lower ongoing charges on HL than other providers.

The L&G Global Technology Index Trust has a different share class on HL compared to other platforms, with a reduced ongoing charge of 0.20%, compared to 0.32% elsewhere. Similarly, the recently popular Jupiter India fund has an ongoing charge of 0.69% on HL, compared to the usual charge of 0.99%. This makes holding the fund cheaper on HL than AJ Bell, for example, despite the higher platform charge.

interactive investor is the only provider from the 4 covered in this list that has a fixed monthly fee, instead of charging a % fee based on the value of your portfolio. Naturally, this tends to be more cost-effective for larger portfolio sizes and more expensive for smaller portfolios.

You can compare and read full, in-depth reviews of all 4 of the providers we’ve mentioned on our comparison tables.

Expert insights from Mahdi Shabir, Research Manager at Boring Money
Mahdi Shabir Research Manager, Boring Money

Best-selling funds from AJ Bell

Funds

3 year performance

5 year performance

Ongoing Charges Figure

AJ Bell Adventurous

23.79%

57.19%

0.31%

AJ Bell Moderately Adventurous

17.60%

46.29%

0.31%

AJ Bell Global Growth

20.81%

56.08%

0.31%

Fidelity Index World

33.29%

84.50%

0.12%

AJ Bell Balanced

13.78%

40.19%

0.31%

Fundsmith Equity

18.63%

76.65%

0.94%

Vanguard LifeStrategy 100% Equity

26.75%

64.48%

0.22%

AJ Bell Responsible

12.11%

N/A

0.45%

Vanguard LifeStrategy 80% Equity

16.71%

48.37%

0.22%

Vanguard FTSE Global All Cap

25.51%

71.63%

0.23%

Best-selling funds from Fidelity

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Fidelity Index World

33.29%

84.50%

0.12%

Fidelity Funds - Global Technology

48.18%

191.17%

1.04%

Fidelity Cash Fund

5.87%

6.84%

0.15%

Legal & General UK Index Trust

27.45%

36.79%

0.10%

Legal & General Global Technology Index

49.41%

196.80%

0.32%

Fidelity Index US Fund

42.64%

105.07%

0.06%

Royal London Short Term Money Market

6.22%

7.28%

0.10%

Fundsmith Equity

18.63%

76.65%

0.94%

Fidelity Global Special Situations Fund

18.82%

71.07%

0.91%

Jupiter India

86.41%

77.81%

0.99%

Best-selling funds from Hargreaves Lansdown (in alphabetical order)

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Artemis Corporate Bond

-7.02%

N/A

0.37%

Fidelity Global Technology

48.18%

191.17%

1.04%

Fidelity Index World

33.29%

84.50%

0.12%

iShares US Equity Index

39.49%

105.72%

0.06%

Jupiter India

88.07%

80.65%

0.69%

Legal & General Global 100 Index

44.75%

109.65%

0.09%

Legal & General Global Technology Index

49.92%

198.31%

0.20%

Legal & General International Index Trust

32.10%

85.09%

0.08%

Legal & General US Index

39.59%

106.40%

0.05%

UBS S&P 500 Index

41.41%

103.53%

0.09%

Best-selling funds from interactive investor

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Royal London Short Term Money Market

6.22%

7.28%

0.10%

Legal & General Global Technology Index

49.41%

196.80%

0.32%

Vanguard LifeStrategy 80% Equity

16.71%

48.37%

0.22%

Fundsmith Equity

18.63%

76.65%

0.94%

Jupiter India

86.41%

77.81%

0.99%

HSBC FTSE All-World Index

27.75%

76.59%

0.13%

Vanguard LifeStrategy 100% Equity

26.75%

64.48%

0.22%

Vanguard US Equity Index

35.50%

98.22%

0.10%

Vanguard FTSE Dev World ex-UK Equity Index

31.45%

84.30%

0.14%

Vanguard FTSE Global All Cap

25.51%

71.63%

0.23%

Performance has been calculated in accordance with end-of-day market prices on 31/12/2023.

Best-selling investment trusts of December 2023

The four most popular investment trusts across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Scottish Mortgage, City of London, Greencoat UK Wind and Polar Capital Technology.

Most popular investment trusts of December 2023Most popular investment trusts of December 2023

JP Morgan’s Global Growth & Income Investment Trust has roughly 55 holdings, with 68% of its assets currently allocated to the US. The Trust’s performance has been consistent across the past decade positively performing and comfortably beating its peer group index in 8 out of 10 years. 5 of the years have seen annual performance above 20%, including a 22.6% return in 2023. The annualised return over the past 5 years has been 15.2%, allowing an investor 5 years ago to have doubled their money if they bought and held.

Past performance is no guarantee of future returns, but it does help to explain the buzz around the Trust, which is currently trading at a premium of 1.41% above NAV. Trusts trading at a premium could be due to confidence in the investment strategy of managers and expectations about future profitability. The 3 portfolio managers have all been at JP Morgan for over 15 years and are CFA charterholders.

Expert insights from Mahdi Shabir, Research Manager at Boring Money
Mahdi Shabir Research Manager, Boring Money

Best-selling investment trusts from AJ Bell

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

Scottish Mortgage

-32.56%

77.11%

0.34%

City of London

26.44%

34.48%

0.37%

BlackRock World Mining

32.66%

132.23%

0.99%

JP Morgan Global Growth & Income

45.45%

113.09%

0.53%

Bankers

-0.93%

46.06%

0.73%

Witan

11.08%

39.27%

1.32%

Scottish American

24.85%

74.94%

0.59%

VinaCapital Vietnam Opportunity Fund

15.45%

55.03%

1.64%

Murray Income Trust

17.44%

47.09%

0.50%

Pacific Horizon

-25.78%

93.39%

0.72%

Best-selling investment trusts from Fidelity

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

Scottish Mortgage

-32.56%

77.11%

0.34%

JP Morgan Global Growth & Income

45.45%

113.09%

0.53%

Fidelity Asian Values

34.21%

42.48%

0.96%

Polar Capital Technology

12.58%

135.05%

0.81%

Fidelity European

35.03%

99.36%

0.78%

Fidelity Special Values

24.48%

40.61%

0.70%

Murray International

35.99%

49.99%

0.59%

City of London

26.44%

34.48%

0.37%

Greencoat UK Wind

32.45%

55.82%

1.03%

Allianz Technology

2.19%

148.77%

0.80%

Best-selling investment trusts from Hargreaves Lansdown (in alphabetical order)

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

Alliance Trust

31.88%

79.27%

0.64%

Ashoka India Equity

77.37%

166.30%

0.50%

Chrysalis Investments

-58.63%

-24.50%

0.89%

Greencoat UK Wind

32.45%

55.82%

1.03%

HICL Infrastructure

-6.88%

13.28%

1.06%

India Capital Growth

106.20%

97.71%

1.62%

JP Morgan Global Growth & Income

45.45%

113.09%

0.53%

NextEnergy Solar Fund

7.87%

12.75%

1.12%

Pershing Square Holdings

45.32%

283.89%

2.66%

Polar Capital Technology

12.58%

135.05%

0.81%

Best-selling investment trusts from interactive investor

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

Scottish Mortgage

-32.56%

77.11%

0.34%

JP Morgan Global Growth & Income

45.45%

113.09%

0.53%

Greencoat UK Wind

32.45%

55.82%

1.03%

City of London

26.44%

34.48%

0.37%

BlackRock World Mining

32.66%

132.23%

0.99%

3i Group

131.27%

272.27%

1.30%

Pershing Square Holdings

45.32%

283.89%

2.66%

Polar Capital Technology

12.58%

135.05%

0.81%

India Capital Growth

106.20%

97.71%

1.62%

Alliance Trust

31.88%

79.27%

0.64%

Performance has been calculated in accordance with end-of-day market prices on 31/12/2023.

Best-selling ETFs of December 2023

The two most popular ETFs across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Vanguard S&P 500 Dist (VUSA) and Vanguard S&P 500 Acc (VUAG).

Most popular ETFs of December 2023Most popular ETFs of December 2023

Unsurprisingly, S&P 500 trackers continue to remain popular with UK investors. ETFs are a great, low-cost way to track market indexes, providing exposure to the investment returns of a wide range of companies in a specific sector with minimal hassle and fees.

Vanguard’s popular S&P 500 ETFs work on a full replication basis, which means that they seek to copy the S&P 500 benchmark completely, mirroring every single stock and transaction. Another approach to tracker ETFs is holding a sample of the same investments as the benchmark, which capture most of the return and risk attributes of the benchmark but don’t match it stride for stride. This is more common with emerging market ETF trackers, which have investments that are less liquid than developed markets.

S&P 500 returns across the past 5 years have been excellent, with Vanguard’s tracker returning 31% in 2019, 18% in 2020, 28% in 2021, -18% in 2022 and 26% last year in 2023. There has been much back and forth in recent years on whether US markets can continue to deliver such strong performance. Investors who decided to stick with US markets across this period will be glad they did so.

One thing to remember when looking at performance is that it is not a zero-sum game. If a portfolio returns -20% in one year and then 20% the next year, contrary to intuition, you are not even. For example, a 20% loss on a £100 portfolio would leave you with £80. A 20% gain the following year would bring you up to £96. It would take a 25% gain after a 20% drop to get back to where you started, and in a more extreme scenario, a 100% gain after a 50% drop. This is important to bear in mind, especially with more volatile investments.

Expert insights from Mahdi Shabir, Research Manager at Boring Money
Mahdi Shabir Research Manager, Boring Money

Best-selling ETFs from AJ Bell

Best-selling ETFs from Fidelity

Best-selling ETFs from Hargreaves Lansdown (in alphabetical order)

Best-selling ETFs from interactive investor

ETFs

3 year performance

5 year performance

Ongoing Charges Figure

Vanguard S&P 500 UCITS ETF (VUSA)

43.76%

107.12%

0.07%

Vanguard S&P 500 (VUAG)

41.51%

N/A

0.07%

iShares Core MSCI World (SWDA)

32.71%

83.17%

0.20%

Vanguard FTSE All-World UCITS ETF (VWRL)

27.90%

74.93%

0.22%

iShares Core FTSE 100 (ISF)

33.41%

38.34%

0.07%

Invesco NASDAQ 100 UCITS (EQQQ)

44.56%

177.23%

0.30%

iShares Physical Gold ETC (SGLN)

16.49%

59.46%

0.12%

iShares Core S&P 500 USD (CSPX)

41.51%

103.87%

0.07%

WisdomTree FTSE 100 3x Daily Leveraged (3UKL)

67.41%

26.42%

2.15%

Vanguard FTSE Developed World (VHVG)

31.66%

N/A

0.12%

Performance has been calculated in accordance with end-of-day market prices on 31/12/2023.

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