The most popular Funds, Investment Trusts and ETFs in the UK
Written by Boring Money
15 Sep, 2026
Every month, Boring Money tracks exactly what UK investors are buying across the four biggest platforms. This is 12 months of real data, not opinion, not guesswork. Here is what consistently makes the list, what it holds, and how it has performed.
🗓️ Months tracked: 12 (Jul 2025 – July 2026)
🚉Platforms covered: 4 (AJ Bell, Fidelity, Hargreaves Lansdown, interactive investor)
✅ Inclusion threshold: featured on all 4 platform lists simultaneously, in 4 or more of the 12 months tracked
🌟Persistent picks: ★9+ of 12 months
👑Joint most consistent: 10/12 -Fidelity Index World, City of London, and Gold ETC
*Updated monthly
Which funds are UK investors buying most right now?
Fidelity Index World is the UK's most consistently bought fund, featured on AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor's bestseller lists in 10 of the past 12 months. This passive tracker follows the MSCI World Index across 1,500 global companies, charging just 0.12% OCF, and has returned 76.8% over five years.
Fund | Months | 3yr return | 5yr return | OCF |
Fidelity Index World | 10/12 | +57.7% | +76.8% | 0.12% |
Vanguard FTSE Global All Cap Index £ Acc | 6/12 | +55.9% | +68.8% | 0.23% |
Which Investment Trusts has UK investors bought most consistently?
City of London is the UK's most consistent bestselling investment trust, appearing on all four major platforms' lists in 10 of the last 12 months. Managed by Janus Henderson, it's a UK equity income trust with 93% invested domestically, a 58-year dividend growth record, and 87.5% five-year returns.
What’s the most popular ETF in the UK?
The iShares Physical Gold ETC is the UK's most popular ETF, matching Fidelity Index World at 10 of 12 months on platform bestseller lists. It holds physical gold bullion in London, tracks the LBMA Gold Price, and has returned 126.5% over five years - now viewed as a structural, not just tactical, portfolio holding.
