The most popular Funds, Investment Trusts and ETFs in the UK
Written by Boring Money
10 Aug, 2026
Every month, we track exactly what UK investors are buying across the four biggest platforms. This is 12 months of real data, not opinion, not guesswork. Here is what consistently makes the list, what it holds, and how it has performed.
Which funds are UK investors buying most right now?
As of July 2026, Fidelity Index World is the UK’s most consistently bough fund, appearing on all four major platforms’ bestseller lists in 10 of the last 12 months, with a OCF of 0.12%.
Fund | Months | 3yr return | 5yr return | OCF |
Fidelity Index World | 10/12 | +57.7% | +76.8% | 0.12% |
Vanguard FTSE Global All Cap Index £ Acc | 6/12 | +55.9% | +68.8% | 0.23% |
Which Investment Trusts do UK investors hold most?
City of London is the UK’s most consistent Investment Trust, appearing in 10 of the last 12 months.
Which ETFs are the most popular in the UK?
The iShares Physical Gold ETC is the most consistently bought ETF in the UK, matching Fidelity Index World at 10 of the last 12 months.
Sign up for free to unlock the full breakdown: all 15 investments with top 10 holdings, geographic exposure, sector breakdown, risk ratings, and month-by-month presence data.
Full 12-month bestseller tracker across all 4 platforms
Top 10 holdings, geography and sector breakdown for each investment
3yr and 5yr performance, OCF and risk ratings
Monthly market context — what was driving investor behaviour
Updated every month as new data comes in
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We will wait and see
Brian
29 June 2026
I think the bull run on gold is over and likely it has further to fall as interest rates expected to go up?
George
01 July 2026