Holly Mckay
Holly MackayFounder and CEO

How should I invest with a Junior ISA?

13 June 2024

Question by Boring Money Reader

My ‘little’ sister has the world’s cutest one-year-old baby girl. I’d like to pay into a JISA for her rather than help fill up their home with pink plastic toys over the next 20 years. Any tips and suggestions?


Answered by Holly Mackay

I can keep this quite simple – Hargreaves Lansdown and Fidelity both have current offers where you don’t pay admin charges for Junior ISAs. So you will only pay for the investments you hold in this account. So I would look at those two.

You should consider setting up a direct debit each month (can be quite small amounts) if possible and drip feed into your choice of investments. Both providers have ready-made low cost funds available which keep it simple. And even though she is cute and sweet and little – don’t be afraid of risk as she has 17 years left until she can take the money. That’s a long timeframe so she can handle volatility. And you will be too busy keeping her off TikTok, worrying about piercings and boys, and wondering why she spends so much on make-up, to worry about maintaining a complex investment portfolio.

Or is that just me? Good luck.

Answered by

Holly Mackay

Founder & CEO, Boring Money

I’ve worked in investment markets for over 20 years. I started out at Merrill Lynch Investment Management and worked at a few big names before setting up my first business in 2008.

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