Holly Mckay
Holly MackayFounder and CEO
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    Home • Best Buy Awards 2025 • Best Stocks & Shares ISA Award

    Best For Customer Service Award 2025

    When choosing an investment platform, customer service can make or break your investing experience. The 2025 Boring Money Best Buy Awards, drawing from over 10,000 real user experiences and extensive mystery shopping research, reveals what truly matters in investment platform support.

    How Customer Service Quality Is Really Measured

    The comprehensive evaluation process combines two crucial elements:

    1. Direct feedback from over 10,000 actual platform users sharing their real experiences

    2. Nine separate mystery shopping calls to each provider, conducted across different days and time periods

    What Defines Excellence in Investment Platform Service

    The research looks at several key factors that determine service quality:

    • Call center response times and effectiveness

    • Service consistency across different contact times

    • Operating hours accessibility

    • Customer recommendation rates

    • Digital support capabilities including webchat

    • FAQ section clarity and completeness

    • Secure messaging systems

    The Customer Service Features That Matter Most

    Current analysis reveals that leading platforms differentiate themselves through...

    Unlock the winners

    Join Boring Money for free to find out who won this year's Best Buy award!

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    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.