Is True Potential Investor good for investing?
Independent review by Boring Money
Navigating UK Investment Platform Options
Choosing the right investment platform requires careful consideration of fees, features, and investment options. True Potential Investor, launched in 2011, has positioned itself in the UK market with its ready-made portfolios and a technology-focused approach. This review examines whether it delivers on its promise to "maximise your returns, reduce your risk and make your money do more."
Finding an investment platform that aligns with your specific financial goals involves looking beyond marketing claims to understand the actual offering and limitations.
True Potential Investor: Key Features
Based on our analysis of True Potential Investor:
Company Background: Parent company True Potential Group was founded in 2007 and works with financial advisers across the UK
Technology: The impulseSave® feature allows for investments starting from £1
Investment Options: Offers ten ready-made portfolios across three different investment styles
Fee Structure Analysis
True Potential's fee structure includes:
0.40% service fee (applied to all accounts)
0.66% - 0.78% product costs (varies by portfolio)
Additional transaction costs
This pricing structure places True Potential among the higher-cost providers in the UK market, an important consideration for investors focused on low-cost options.
Customer Experience Overview
Our review includes consideration of customer feedback which indicates satisfaction with the platform's usability and regular information updates, alongside some concerns about fees.
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