Holly Mckay
Holly MackayFounder and CEO
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    Home • Articles • Best-selling funds, Investment Trusts and ETFs of August 2025

    Best-selling funds, Investment Trusts and ETFs of August 2025

    Discover the most popular investments on the UK's top platforms

    By Boring Money

    11 Sep, 2025

    🚨 Major UK platforms saw the same fund feature as #1 best-seller, revealing exactly where investors' money is moving.

    While most people focus on past performance, savvy investors track purchase patterns to see where money is really flowing. This may reveal future market trends before they become obvious.

    📢 Fidelity Index World was the #1 best-seller across ALL major UK platforms.

    Every month, money flows into popular funds across AJ Bell, Fidelity, Hargreaves Lansdown, and interactive investor. These buying patterns help shed light on what UK investors are lapping up and how they're positioning their portfolios for the months ahead.

    The UK Investor Behaviour Report

    Get instant access to the purchasing patterns that reveal UK investors’ top picks. Which funds are hot. And why?

    📊 Best-Selling Funds Intelligence

    ✔️ Which funds investors are actually purchasing across all platforms

    ✔️ Buying pattern analysis revealing market sentiment

    ✔️ Platform-by-platform purchase data comparison

    🏛️ Investment Trust Buying Patterns

    ✔️ Most purchased trusts across all platforms

    ✔️ European equity investor sentiment

    ✔️ Private equity trust purchase patterns

    💎 ETF Purchase Intelligence

    ✔️ Most purchased ETFs reveal allocation trends

    ✔️ Defence sector buying momentum

    ✔️ UK market buying signals emergence

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    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
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