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Best-selling funds, Investment Trusts and ETFs of March 2026

Discover the most popular investments on the UK's top platforms

By Boring Money

8 April, 2026

Every month, Boring Money conducts rigorous research on what the best-selling investments were across the UK's major investment platforms - including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor.

Boring Money's expert analysis

March was a volatile month for investors, as markets were buffeted by the US and Israeli attacks on Iran. By the end of the month, it was still unclear how long the war would last, the enduring impact on energy prices, and the collateral damage in terms of inflation

and interest rates. Markets reflected this uncertainty, bouncing one moment only to sink the next.

Overall, the S&P 500

dropped 2.2% over the month, though performance might have looked a lot worse had it not gained 3.5% in the final week. The MSCI World dropped 6.3%. Initially, it looked like the technology giants might protect investors. After a tough start to the year, they appeared to display some defensive qualities in the immediate aftermath of the Iran attacks. However, investors then started to assess the potential impact of an energy crisis on their AI expansion plans, plus the potential repercussions of a landmark legal ruling against social media giants Facebook and Alphabet. They ended the month trailing the major indices.

Regions seen as most vulnerable to an energy shock were the hardest hit. India and parts of Asia, particularly dependent on imported fossil fuels, saw the steepest falls. The average fund in the IA India sector dropped 7.4%, while Asia Pacific and China funds were also weak. Inevitably, this affected emerging market indices. The MSCI Emerging Market index was down 13.3% over the month[1].

European and UK markets fell somewhere in between. In the UK, smaller companies were hit hard by the volatility in borrowing costs. The gilt yield

bounced around as markets worried about the fiscal position of the UK government, hurting sentiment towards the already-unloved UK small and mid caps. It was a better picture for the large caps, which were supported by commodities and mining groups. This part of the market proved a rare sweet spot over the month, also benefiting areas such as Latin America and infrastructure.

Bond markets proved even more volatile than equity

markets, as investors fretted about the potential for higher inflation and interest rate cuts. Some of these movements seemed overblown. The UK gilt market moved from pricing one interest rate cut to as many as three interest rate rises in 2026. This appeared to over-egg the inflation risk, while ignoring the potential for economic weakness. By the end of the month, some limited equilibrium had been restored.

At the end of the month, markets were none the wiser on the outlook, and still seemed surprisingly inclined to believe the contradictory briefings from the White House. Markets were in a holding pattern, unable to make progress without a clearer indication of the trajectory of the Iran crisis.

Best-selling funds | March 2026

The most popular fund across multiple platforms, including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Vanguard FTSE Global All-Cap Index and Fidelity Index World.

After a relatively upbeat February, investors turned distinctly bearish in March in response to the Middle Eastern conflict. Four of the top 10 best-selling funds on the Fidelity platforms were cash or money market funds, while the Royal London short-term Money Market fund was the top seller on the ii platform.

Where investors were willing to look through the crisis, they tended to gravitate to balanced global funds, including Fidelity Global Dividend and Artemis Global Income. Funds based on diversified global indices were also popular – the L&G International Index Trust, the Vanguard Global All Cap Index fund and the Fidelity Index World fund.

Investors showed relatively little appetite for single country funds or funds focused on a single sector. The UBS S&P 500 and L&G US index fund on the HL platform were the rare exceptions, while the L&G Global Technology index trust appeared on the ii platform.

It was a tougher time for the gold price, which struggled as investors anticipated higher interest rates and a stronger Dollar. Nevertheless, investors were still happy to continue to buy the Jupiter Gold & Silver fund. Precious metals have been an effective hedge against geopolitical tension historically, but gold tends to perform less well in an environment of higher interest rates and inflation. The price had recovered somewhat by the end of the month as the Dollar and government bond yields stabilised.

Best-selling funds from AJ Bell

Fund

3 year performance

5 year performance

OCF

Sector

AJ Bell Adventurous I Acc

41.2%

58.1%

0.31%

Flexible Investment

AJ Bell Moderately Adv I Acc

34.2%

45.4%

0.31%

Flexible Investment

AJ Bell Global Growth I Acc

39.1%

53.8%

0.31%

Flexible Investment

AJ Bell Balanced I Acc

27.8%

35.7%

0.31%

Flexible Investment

Vanguard FTSE Global All Cp Idx £ Acc

46.9%

60.7%

0.23%

Global

Fidelity Index World | Acc

48.7%

68.5%

0.12%

Global

HSBC FTSE All-World Index C Acc

47.3%

62.2%

0.13%

Global

Vanguard LifeStrategy 100% Equity A Acc

47.2%

64.3%

0.20%

Global

Vanguard LifeStrategy 80% Equity A Acc

38.1%

46.1%

0.20%

Global

AJ Bell Responsible Scrn Gr I GBP Acc

27.7%

30.9%

0.45%

Flexible Investment

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Best-selling funds from Fidelity

Fund

3 year performance

5 year performance

OCF

Sector

Fidelity Cash Fund | Acc

14.9%

17.3%

0.15%

Short Term Money Market

Royal London Short Term Money Market Fund Acc

15.2%

17.9%

0.10%

Volatility Managed

Fidelity Index World Fund

48.7%

68.5%

0.12%

Global

Fidelity Cash W Inc GBP TR in GB

14.9%

17.3%

0.15%

Short Term Money Market

Fidelity Special Situations Fund

52.4%

70.6%

0.91%

UT Global Equity Income

Lazard Emerging Markets A Acc

70.1%

73.9%

1.04%

Global Emerging Markets Retail

Legal & General Cash Trust

14.8%

17.3%

0.15%

Short Term Money Market

Fidelity Global Dividend W-Acc (UK)

41.1%

59.8%

0.91%

Global Equity Income

Artemis Global Income Fund

122.0%

141.7%

0.83%

Global Equity Income

Vanguard FTSE Glbl All Cap Idx GBP Acc

46.9%

60.7%

0.23%

Global

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Best-selling funds from Hargreaves Lansdown

Fund

3 year performance

5 year performance

OCF

Sector

HL Growth Fund

38.2%

N/A

0.10%

Volatility Managed

HL Multi-Index Moderately Adventurous (Class D)

N/A

N/A

0.30%

Volatility Managed

Vanguard FTSE Glbl All Cap Idx GBP Acc

46.9%

60.7%

0.23%

Global

L&G International Index Trust C Acc in GB

51.0%

69.4%

0.08%

Global

Fidelity Index World

48.7%

68.5%

0.12%

Global

UBS S&P 500 Index

54.0%

82.2%

0.09%

North America

HL Adventurous Managed

37.3%

N/A

0.87%

Volatility Managed

Legal & General US Index

53.3%

75.2%

0.10%

Volatility Managed

HL Moderately Adventurous Managed

31.6%

N/A

0.85%

Volatility Managed

Artemis Global Income

122.0%

141.7%

0.83%

Global Equity Income

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Best-selling funds from interactive investor

Fund

3 year performance

5 year performance

OCF

Sector

Royal London Short Term Money Market (Acc)

15.2%

17.9%

0.10%

Volatility Managed

Vanguard FTSE Global All Cp Idx £ Acc

46.9%

60.7%

0.23%

Global

Artemis Global Income I Acc

122.0%

141.7%

0.83%

Global Equity Income

Vanguard LifeStrategy 80% Equity

38.1%

46.1%

0.20%

Global

HSBC FTSE All-World Index C Acc

47.3%

62.2%

0.13%

Global

Vanguard LifeStrategy 100% Equity A Acc

47.2%

64.3%

0.20%

Global

Vanguard LifeStrategy 60% Equity A Acc

29.5%

29.8%

0.20%

Global

Fidelity Index World

48.7%

68.5%

0.12%

Global

L&G Global Technology Index Trust

93.0%

117.1%

0.31%

Flexible Investment

Jupiter Gold & Silver I GBP Acc

187.1%

189.4%

0.87%

Specialist

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Data provided by FE FundInfo, correct as at 31 March 2026.

Best-selling Investment Trusts | March 2026

The most popular Investment Trusts across AJ Bell, Fidelity, Hargreaves Lansdown, and interactive investor were Scottish Mortgage, City of London, and Polar Capital Technology Trust, Greencoat UK Wind, and the F&C Investment Trust.

Investment Trust investors stuck with what they knew in March. They set aside the current volatility

to direct more capital towards Scottish Mortgage, City of London, and F&C Investment Trust. They also showed themselves willing to stick with the technology sector, with Polar Capital Technology a top seller on all four platforms.

Perhaps more surprising was the enduring popularity of Greencoat Wind, a top seller on every platform in spite of a horrible run of performance for the Trust. There is a possibility that the renewable energy infrastructure sector, where Trusts still trade on huge discounts

to the value of the underlying assets, will be reappraised by investors in the wake of the energy crisis. The Iranian war has once again thrown the spotlight back on fossil fuel dependence and the importance of the shift to renewables. Performance has tentatively started to improve.

Investors keen to hedge their portfolios against more difficult market conditions have turned to the BlackRock World Mining trust, which appeared across the Fidelity, HL and ii platforms. Commodity exposure has provided a ballast to portfolios at times of geopolitical tension. That said, the BlackRock Trust has fallen over the past month, with its share price down 3.2%. Nevertheless, it is still up 11.4% in share price terms since the start of the year.

Investors have also been taking note of the strong performance of the Seraphim Space Investment Trust. It appeared on the Hargreaves Lansdown and ii platforms this month. The Trust has a number of defence and security holdings that have helped to support its share price amid the turmoil.

Finally, the crisis in the Middle East did not seem to deter investors from emerging markets. Henderson Far East Income appeared on the ii, AJ Bell and HL platforms, while Fidelity China Special Situations retained its spot in the top 10 sellers on the Fidelity platform.

Best-selling Investment Trusts from AJ Bell

Investment Trust

3 year performance

5 year performance

OCF

Sector

City of London

47.8%

77.7%

0.37%

UK Equity Income

Scottish Mortgage Ord

78.1%

7.1%

0.31%

Global

Greencoat UK Wind

-23.0%

4.0%

1.03%

Renewable Energy Infrastructure

Henderson Far East Income Limited

31.5%

23.3%

1.09%

Asia Pacific Equity Income

Merchants Trust PLC

18.3%

50.9%

0.55%

UK Equity Income

TwentyFour Income Ord

22.7%

10.4%

1.13%

Debt - Loans & Bonds

JPMorgan Global Growth & Income Ord

32.1%

57.3%

0.39%

Global Equity Income

Polar Capital Technology Ord

140.0%

118.7%

0.77%

Technology & Technology Innovation

3I Group PLC

54.9%

143.6%

0.67%

Private Equity

F&C Investment Trust Ord

38.3%

61.8%

0.45%

Global

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Best-selling Investment Trusts from Fidelity

Investment Trust

3 year performance

5 year performance

OCF

Sector

Scottish Mortgage

78.1%

7.1%

0.31%

Global

Fidelity Special Values

61.2%

71.4%

0.68%

UK All Companies

City of London

47.8%

77.7%

0.37%

UK Equity Income

Fidelity China Special Situations

24.3%

-24.1%

0.89%

China/Greater China

F&C Investment Trust

38.3%

61.8%

0.45%

Global

Polar Capital Technology Trust

140.0%

118.7%

0.77%

Technology & Technology Innovation

International Public Partnership

7.4%

1.3%

1.09%

Infrastructure

Schroder Japan Trust

69.3%

74.2%

1.14%

Infrastructure

Greencoat UK Wind

-23.0%

4.0%

1.03%

Renewable Energy Infrastructure

BlackRock World Mining Trust Ord

48.9%

96.1%

0.95%

Commodities & Natural Resources

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Best-selling Investment Trusts from Hargreaves Lansdown

Investment Trust

3 year performance

5 year performance

OCF

Sector

Scottish Mortgage

78.1%

7.1%

0.31%

Global

City of London

47.8%

77.7%

0.37%

UK Equity Income

F&C Investment Trust

38.3%

61.8%

0.45%

Global

Greencoat UK Wind

-23.0%

4.0%

1.03%

Renewable Energy Infrastructure

3I Group PLC

54.9%

143.6%

0.67%

Private Equity

Alliance Witan plc Ordinary

30.7%

43.2%

0.62%

Global

Polar Capital Technology Trust

140.0%

118.7%

0.77%

Technology & Technology Innovati

Seraphim Space Investment Trust

299.5%

N/A

1.77%

Growth Capital

JPMorgan Global Growth & Income Ord

32.1%

57.3%

1.77%

Global Equity Income

Henderson Far East Income Limited

31.5%

23.3%

1.09%

Asia Pacific Equity Income

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Best-selling Investment Trusts from interactive investor

Investment Trust

3 year performance

5 year performance

OCF

Sector

Greencoat UK Wind

-23.0%

4.0%

1.03%

Renewable Energy Infrastructure

Scottish Mortgage Ord

78.1%

7.1%

0.31%

Global

City of London

47.8%

77.7%

0.37%

UK Equity Income

3I Group PLC

54.9%

143.6%

1.77%

Private Equity

BlackRock World Mining Trust Ord

48.9%

96.1%

0.95%

Commodities & Natural Resources

Polar Capital Technology

140.0%

118.7%

0.77%

Technology & Technology Innovati

Seraphim Space Investment Trust Ord

299.5%

N/A

1.77%

Unclassified

Henderson Far East Income

31.5%

23.3%

1.09%

Infrastructure

Supermarket Income REIT

11.5%

-2.8%

1.72%

Unclassified

F&C Investment Trust

38.3%

61.8%

0.45%

Global

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Data provided by FE FundInfo, correct as at 31 March 2026.

Best-selling ETFs | March 2026

The most popular ETFs across AJ Bell, Fidelity, Hargreaves Lansdown, and interactive investor was iShares Physical Silver ETC (SSLN), iShares Physical Gold ETC (SGLN), Vanguard FTSE All-World UCITS ETF USD (VWRP), Vanguard S&P 500 UCITS ETF USD Acc (VUAG), iShares Core FTSE 100 ETF GBP Dist (ISF), and Vanguard S&P 500 ETF USD Acc GBP (VUSA).

The wobbles in gold and silver prices did not deter ETF investors this month. The iShares Physical Silver and Physical Gold ETCs were both top sellers on all platforms. The gold price recovered towards the end of the month, but was still more than 8% lower than at the start of March. The silver price was around 13% lower.

S&P 500-focused ETFs, including the Vanguard S&P 500 ETF USD and Vanguard S&P 500 UCITS ETF USD, were top sellers on all platforms, despite the relatively lacklustre performance of the US main index since the start of the year and the weakness of its dominant technology names.

There were signs that investors were looking for more defensive options, with the iShares Oil & Gas Exploration & Production UCITS ETF, Van Eck Defense UCITS ETF and VanEck Morningstar Developed Markets Dividend Leaders UCITS ETF all top sellers on the Fidelity platform. Though this needs to be set against the appearance of the high octane WisdomTree NASDAQ 100 3x Daily Leveraged ETF on the ii platform. Some investors still have some appetite for risk.

A final surprise was the popularity of FTSE 100 ETFs. The iShares Core FTSE 100 ETF appeared on all four platforms. The FTSE 100 index has had a strong run since the start of the year and has held up well during the recent crisis. It is up 5.1% since the start of the year.

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Best-selling ETFs from AJ Bell

ETF

3 year performance

5 year performance

OCF

Sector

iShares Physical Gold ETC GBP (SGLN)

117.5%

183.4%

0.12%

Commodity & Energy

Vanguard FTSE All-World ETF USD Acc GBP (VWRP)

48.5%

64.3%

0.19%

Equity - International

Vanguard Funds PLC VANGUARD S&P 500 UCITS ETF (VUAG)

54.0%

82.4%

0.07%

Equity - USA

Vanguard S&P 500 UCITS ETF GBP (VUSA)

56.7%

85.5%

0.07%

Equity - USA

iShares Physical Silver ETC GBP (SSLN)

183.6%

213.7%

0.20%

Commodity & Energy

iShares Core FTSE 100 ETF GBP Dist (ISF)

48.1%

80.9%

0.07%

Equity - UK

Vanguard FTSE All-World UCITS ETF GBP (VWRL)

50.5%

66.6%

0.19%

Equity - International

iShares Core S&P 500 ETF USD Acc GBP (CSPI)

54.1%

82.4%

0.07%

Equity - USA

Invesco Markets Ii PLC IVZ FTSE WLD UCITS ETF ACC (FWRG)

N/A

N/A

0.15%

Equity - International

ishares Vii PLC ISHRS FTSE 100 UCITS ETF GBP (ACC) (CUKX)

48.1%

80.8%

0.07%

ETF Equity - UK

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Best-selling ETFs from Fidelity

ETF

3 year performance

5 year performance

OCF

Sector

iShares Physical Gold ETC GBP (SGLN)

117.5%

183.4%

0.12%

Commodity & Energy

Vanguard FTSE All-World UCITS ETF USD Accumulation (VWRP)

48.5%

64.3%

0.19%

Equity - International

iShares Physical Silver ETC (SSLN)

183.6%

213.7%

0.20%

Commodity & Energy

Vanguard S&P 500 UCITS ETF GBP (VUAG)

54.0%

82.4%

0.07%

Equity - USA

Vanguard S&P 500 UCITS ETF (VUSA)

56.7%

85.5%

0.07%

Equity - USA

Vanguard FTSE All-World UCITS ETF GBP (VWRL)

50.5%

66.6%

0.19%

Equity - International

iShares Oil & Gas Exploration & Production UCITS ETF USD (Acc) (SPOG)

49.4%

170.2%

0.55%

Commodity & Energy

iShares Core FTSE 100 ETF GBP Dist (ISF)

48.1%

80.9%

0.07%

Equity - UK

VanEck Morningstar Developed Markets Dividend Leaders UCITS ETF A Dis GBP (TDGB)

N/A

N/A

0.38%

Equity - Ethical

Van Eck Defense UCITS ETF A Acc GBP in GB (DFNG)

N/A

N/A

0.55%

Equity - Other Specialist

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Best-selling ETFs from Hargreaves Lansdown

ETF

3 year performance

5 year performance

OCF

Sector

Vanguard FTSE All-World UCITS ETF USD (VWRP)

48.5%

64.3%

0.19%

Equity - International

Vanguard S&P 500 UCITS ETF USD Acc (VUAG)

54.0%

82.4%

0.07%

Gbl ETF Equity - USA

iShares Physical Metals plc Physical Gold ETC (SGLN)

117.5%

183.4%

0.12%

Commodity &Energy

Vanguard S&P 500 UCITS ETF USD(GBP) (VUSA)

56.7%

85.5%

0.07%

Equity - USA

Invesco Markets II Plc FTSE All-World UCITS ETF USD Accumulation (FWRG)

N/A

N/A

0.15%

Equity - International

Vanguard FTSE All-World UCITS ETF GBP (VWRL)

50.5%

66.6%

0.19%

Equity - International

iShares plc Core FTSE 100 UCITS ETF (Dist) (ISF)

41.7%

27.8%

0.18%

Equity - UK

Vanguard Funds Plc FTSE 100 UCITS ETF GBP ACC (VUKG)

48.1%

80.9%

0.09%

Equity - UK

iShares Physical Metals plc Physical Silver ETC (SSLN)

183.6%

213.7%

0.20%

Commodity & Energy

Vanguard Funds plc FTSE All World High Dividend Yield UCITS ETF (VWRL)

50.5%

66.6%

0.19%

Equity - International

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Best-selling ETFs from interactive investor

ETF

3 year performance

5 year performance

OCF

Sector

iShares Physical Silver ETC (SSLN)

183.6%

213.7%

0.20%

Commodity & Energy

Vanguard FTSE All-World UCITS ETF USD (VWRP)

48.5%

64.3%

0.19%

Equity - International

iShares Physical Gold ETC (SGLN)

117.5%

183.4%

0.12%

Commodity & Energy

Vanguard S&P 500 UCITS ETF USD Acc (VUAG)

54.0%

82.4%

0.07%

Equity - USA

Vanguard S&P 500 UCITS ETF USD(GBP) (VUSA)

56.7%

85.5%

0.07%

Equity - USA

WisdomTree NASDAQ 100 3x Daily Leveraged GBP (LQQ3)

172.0%

93.7%

0.75%

Equity - USA

iShares Core FTSE 100 ETF GBP Dist (ISF)

48.1%

80.9%

0.07%

Equity - USA

Vanguard FTSE All-World UCITS ETF GBP (VWRL)

50.5%

66.6%

0.19%

Equity - International

Global X Silver Miners ETF USD Acc GBP (SILG)

N/A

N/A

0.65%

Commodity & Energy

Amundi Smart Overnight Ret GBP H ETF Acc (CSH2)

15.8%

18.8%

0.10%

Currency - Euro

Performance figures are retrieved from FE FundInfo on a Total Return basis

.

Data provided by FE FundInfo, correct as at 31 March 2026.

---

[1] MSCI World