Best-selling funds, Investment Trusts and ETFs of March 2025

Where are UK investors putting their money in 2025?

With markets still wobbling under the weight of US trade tariffs and tech-sector turmoil, March was anything but calm for investors. Yet through the noise, some clear trends have emerged. At Boring Money, we track the most-bought funds, investment trusts, and ETFs across the UK’s biggest platforms - AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor - to bring you the inside scoop on where real investors are putting their cash.

From steady eddies like cash funds and dividend-paying stalwarts, to bold bets on tech and global growth, the data reveals a fascinating picture of investor sentiment. The Fidelity Index World topped the charts again, proving some still believe in the US despite the wobbles. Meanwhile, gold ETFs surged as a classic safe haven, and defence-themed funds attracted fresh inflows - suggesting geopolitics is front-of-mind.

Whether you're looking to follow the herd or steer your own path, this is essential reading for anyone with money in the markets. Get the full list of March’s best-sellers, see performance stats at a glance, and read expert analysis on what it all means - and where things might go next.

👉 Scroll down to see what’s hot, what’s not, and where investors are placing their bets.