Highlights from our webinar 'Hello Ms Founder Member'
18 May, 2022
On May 12th, we were delighted to host an online live session for women in their 40s, 50s and 60s. This demographic is our first focus group for a new service that we’ll be launching later this year.
Why we set up this focus group
The financial sector has a long way to go when it comes to communicating with women and understanding their needs. So we wanted to hear from you: what are your trials and tribulations? What kind of content do you want companies to talk about? How do you want information to be presented?
To start with, we gave you a quick-fire shuffle through names, brands, tone, subject matter, topic, comms – and loads of questions. We were overwhelmed by the number of responses you gave us.
Thanks so much to everyone who attended and shared their ideas
This helps us to help you! We want to make the financial sector work better for women. By building a club - with industry experts, financial advisers and normal people like you - that helps women tackle those pressing money matters which life throws at them.
Missed this session? Or wish you had known about it?
What you told us
We asked you what you wanted to learn more about when it comes to investing and what type of content you want us to provide. Here are some of our findings from the women who answered the polls. Each number represents the total number of women who selected an option.
Which of these life events would be of interest to you/your friends?
How comfortable are you with discussing financial questions with a community forum of other women?
What type of content do you enjoy the most for learning?
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