Holly Mckay
Holly MackayFounder and CEO
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Mind the (digital advice) gap

2 Mar, 2017

The digital advice group - what is it and why did we found it?

Find out why our Boring Money CEO and Founder, Holly Mackay, set up the Digital Advice Group to try and tackle the growing digital divide in the investment sector.

What is the Digital Advice Group?

Our Digital Advice Group ("DAG") is where we aim to increase awareness of this "new" and rapidly expanding space. We have a comparison table which in fact doesn't directly compare the offerings, but instead, presents a number of options currently out there in the market and highlights the key components of each proposition. Some may be better for retirement, others for wealth management and others for getting started on your advice journey with cash flow modelling for example.

What is digital advice?

Why is there a digital advice gap?

Why did we set up the digital advice group?

What can we do to help close the digital advice gap?

How can you access digital advice today?


What should you expect from a digital adviser?

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Find out more in our digital advice guide.


Or compare digital advisers now.