Holly Mckay
Holly MackayFounder and CEO
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    Home • Best Buy Awards 2025 • Best Buy LISA (Lifetime ISA) Award

    Best Buy LISA Award 2025

    First-time homebuyers and retirement savers are facing unprecedented challenges in today's market. While traditional savings accounts offer minimal returns, there's a powerful investment vehicle that many overlook: the Lifetime ISA (LISA). What's particularly interesting is how this account can effectively double your savings through government bonuses - a feature that's surprisingly underutilised by eligible investors.

    Recent analysis from Boring Money's 2025 Best Buy Awards, drawing from over 22,000 customer reviews, reveals that investors are leaving significant money on the table by not optimizing their LISA strategy. The key lies not just in opening a LISA, but in choosing the right provider and investment approach for your specific goals.

    Why Your LISA Provider Choice Matters More Than You Think

    The difference between choosing the right and wrong LISA provider can significantly impact your returns. Our analysis of the top providers in 2025 shows that factors beyond just fees can affect your overall savings success. For instance, some providers offer comprehensive educational resources and investment guidance that can be crucial for first-time investors.

    Consider these critical findings:

    • Platform fees and charges can vary dramatically across different portfolio sizes

    • The quality of guidance and support differs significantly between providers

    • Investment options range from simple to comprehensive, affecting your growth potential

    The Smart Investor's Guide to LISA Selection

    When evaluating LISA providers, experienced investors focus on three key areas:

    1. Cost Structure Optimisation

    2. Investment Range Accessibility

    3. Support System Quality

    Our detailed analysis reveals that the best providers excel in...

    Unlock the 2025 winners

    Join Boring Money for free to find out who won this year's Best Buy award!

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    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
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