How do we make money?
5 Jan, 2026
We generate revenue through three main channels: research services, content creation, and website partnerships.
Research & consultancy
We provide valuable insights to the investment and pension industry through comprehensive data collection and expert analysis. This includes:
These insights help providers understand their market position, customer preferences, and areas for improvement.
Content creation
Our expertise in making financial information accessible leads to several revenue streams:
Website partnerships
We maintain transparency in our commercial relationships through clear visual indicators:
Our commitment to transparency means we use orange highlighting and clear sponsor tagging throughout the site to indicate any commercial arrangements.
Note: We prioritise educational value and clear disclosure in all our commercial partnerships, ensuring our readers can make informed decisions while maintaining trust in our platform.
We are talking to you about your money - any investment firm we say we like, we like. And we would say that to our sisters, our friends, our kids’ teachers... We don’t just say nice things about people who we think will pay introducer fees. As well as not being spivvy, this makes commercial sense. If you trust us, you’ll read our stuff and we’ll be relevant. If you don’t trust us, you won’t visit the site and we’ll just disappear. If you're more cynical, you can always filter the tables by other investors’ reviews and use this as your sense check.
Just to be squeaky clean and transparent, here is a list of firms that have been invoiced by us over the last six months for research or content projects that we run for the industry. Logo, sponsorships, and affiliate revenues are included separately as these are highlighted and visible on our site:
Aberdeen ITs
AJ Bell Business Solutions Limited
Alliance Witan
Allianz
Allianz Global Investors UK Limited
Argentis Group Ltd
Aviva
Baillie Gifford
Barclays Bank Plc
Benchmark Capital
Blackrock Group Limited
Broadridge Analytics Solutions Limited
Candex Solutions Ltd
Capital International Limited
Chip Financial Limited
Fidelity Investment Management Limited
Finextra Research Limited
Freetrade Limited
Hargreaves Lansdown Asset Management Ltd
IG Index Limited
Interactive Investor Services Limited
Invesco UK Ltd
Janus Henderson
JP Morgan
Killik & Co
L&G Investment Management
Lansons Communications LLP
Lightyear Financial
Lloyds Bank PLC
Lloyds Banking Group
M&G Plc
Meliora Financial Planning
MFM Investment Ltd
Minos Wealth Planning Ltd
Money Farm
Northcap Wealth Ltd
NuWealth Ltd
Penfold Technology Ltd
Polar Capital Technology Trust
Quilter Business Services Ltd
Quilter Invest Limited
Rathbones Investment Management
Royal London
Schroders ITs
Schroders Personal Wealth
St James's Place
Telegraph Media Group Holdings Limited
The Investment Association
The Times and Sunday Times
Trading 212
Vanguard Asset Management Limited
Walk In The Gate
We Are Just
Wealth Wizards Limited
Wholesome Financial Planning
Women's Wealth Ltd
XTB Limited
