How do we make money?
We generate revenue through three main channels: research services, content creation, and website partnerships.
Research & consultancy
We provide valuable insights to the investment and pension industry through comprehensive data collection and expert analysis. This includes:
These insights help providers understand their market position, customer preferences, and areas for improvement.
Content creation
Our expertise in making financial information accessible leads to several revenue streams:
Website partnerships
We maintain transparency in our commercial relationships through clear visual indicators:
Our commitment to transparency means we use orange highlighting and clear sponsor tagging throughout the site to indicate any commercial arrangements.
Note: We prioritise educational value and clear disclosure in all our commercial partnerships, ensuring our readers can make informed decisions while maintaining trust in our platform.
We are talking to you about your money - any investment firm we say we like, we like. And we would say that to our sisters, our friends, our kids’ teachers... We don’t just say nice things about people who we think will pay introducer fees. As well as not being spivvy, this makes commercial sense. If you trust us, you’ll read our stuff and we’ll be relevant. If you don’t trust us, you won’t visit the site and we’ll just disappear. If you're more cynical, you can always filter the tables by other investors’ reviews and use this as your sense check.
Just to be squeaky clean and transparent, here is a list of firms which have been invoiced by us over the last six months for research or content projects which we run for the industry. Logo, sponsorships and affiliate revenues are included separately as these are highlighted and visible on our site:
Aberdeen ITs
AJ Bell
Alliance Witan PLC
Argentis Group Ltd
Associated Newspapers Ltd
Avanza Bank
Aviva
Baillie Gifford & Co
Barclays Bank Plc
Blackrock
BNY Mellon
Broadridge Analytics Solutions Limited
Candex Solutions
Charles Schwab
Charles Stanley Direct
Conscious Financial Planning Ltd
Creative Lifestyle Planning Ltd
Digital Moneybox Ltd
EQ Investors
Equiniti Financial Services Limited
Ethos Management Consulting Ltd
Fidelity Investment Management
Financial Conduct Authority
Good Green Money
Hargreaves Lansdown
IG
Interactive Investor
Invesco UK Ltd
Janus Henderson
JP Morgan
Lansons Communications
Legal & General
Lightyear UK Ltd
Liontrust
Lloyds Banking Group
Longhurst Limited
Money Farm
Moran Wealth Management
NatWest Group
Nutmeg Saving and Investments
NuWealth Ltd
Octopus Money Financial Solutions Limited
Partnerize
Pension Potential Limited
PensionBee Limited
Polar Capital Global Financials Trust
Price Ferguson
Quilter
Royal London Mutual Insurance Society Limited
Schroders Personal Wealth
Sharegain Ltd
St James's Place
Trading 212
True Potential LLP
Vanguard Asset Management Limited
Virgin Money Investments
VisualSoft Limited
Waystone Management Limited
Wealth Wizards Limited
Wealthify Limited
XTB Limited
Yellowtail Financial Planning Group Limited
