Holly Mckay
Holly MackayFounder and CEO
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Best-selling funds, investment trusts and ETFs of April 2024

Discover the most-bought investments across four major platforms

By Boring Money

14 May, 2024

Every month, Boring Money conducts rigorous research on what the best-selling investments were across the UK's major investment platforms - including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor. Scroll down for the full results and expert commentary.

Boring Money's expert analysis

In general, the picture for April was largely unchanged in terms of what British retail investors bought. Tech funds and global shares funds continued their seemingly unassailable hold on the most-bought funds. The US still dominates but India gets a look in on two platforms, as the Jupiter India fund continues to attract money.

Perhaps surprisingly, since its gradual rise and seeming return to favour, the FTSE 100 and UK share funds don’t feature much. For those who are buying the main UK index, low-cost ETFs are the primary vehicle of choice, rather than funds. Finally as gold hits fresh highs, the BlackRock World Mining investment trust and the iShares Physical Gold Exchange Traded Commodity (ETC) were included in investors’ favourite picks in April.

Expert insights from Holly Mackay, Founder & CEO at Boring MoneyExpert insights from Holly Mackay, Founder & CEO at Boring Money
Holly MackayFounder & CEO, Boring Money

Best-selling funds of April 2024

The most popular fund across multiple platforms including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor was Fidelity Index World.

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