Best-selling funds, investment trusts and ETFs of May 2023
Discover the most-bought investments on the major platforms
By Boring Money
16 June, 2023
Best-Selling Funds of May 2023
Top of the Pops: popular funds across all 4 providers. This article brings you the most bought funds on each of the major investment platforms in May 2023. If you can’t face reading through it all, we start with the most popular funds across the board.

Top Funds across 3 or more platforms are: Fundsmith Equity, Fidelity Index World and Vanguard LifeStrategy 100% Equity
Top 10 Funds from AJ Bell
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
AJ Bell Adventurous | 31.37% | 35.85% | 0.31% |
AJ Bell Moderately Adventurous | 22.74% | 28.30% | 0.31% |
AJ Bell Global Growth | 34.37% | - | 0.31% |
Fundsmith Equity Fund | 24.44% | 63.70% | 0.94% |
AJ Bell Balanced | 16.49% | 24.80% | 0.31% |
Fidelity Index World | 37.65% | 57.78% | 0.12% |
AJ Bell Responsible | - | - | 0.45% |
Vanguard LifeStrategy 100% Equity | 32.95% | 40.26% | 0.22% |
Vanguard LifeStrategy 80% Equity | 20.86% | 29.52% | 0.22% |
Vanguard FTSE Global All Cap | 32.30% | 45.31% | 0.23% |
Fundsmith Equity has been a popular strategy amongst investors over the years, with the manager focusing on a relatively focused portfolio of quality companies held for the longer term.
Amidst a high inflationary environment and sharply rising interest rates last year, the fund had a tough time, underperforming both the broader market and its peer group. However, central banks are now becoming more measured in respect of future interest rate increases, with the Fed pausing at its latest meeting as it seeks to assess the impact of the tightening cycle before proceeding further. Markets are forward-looking, anticipating a fall in rates, which boosts performance of long duration assets, such as those held by Fundsmith Equity.
Technology stocks have been a dominant feature this year, having made a decisive comeback following a sharp sell-off through 2022. Based on data to the end of May, the tech-heavy Nasdaq in the US delivered gains exceeding 20% on the back of strong earnings and as the markets are pricing in a pivot in the hiking cycle by central banks. Microsoft is a top holding for the fund, contributing to a strong run for the manager year to date. The stock and the broader sector received a valuation boost from a new type of artificial intelligence (generative AI) and the rollout of ChatGPT, which is part-owned by Microsoft.
Elsewhere, the fund has meaningful exposure companies such as LVMH. The luxury goods sector has rebounded on the strength of Chinese consumers and the associated post-lockdown pent up demand. The change in dynamics saw LVMH recently becoming the first European company to reach a $500bn valuation.
Top 10 Funds from Fidelity
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fidelity Cash Fund | 2.75% | 4.06% | 0.15% |
Fundsmith Equity | 24.44% | 63.70% | 0.94% |
Fidelity Index World | 37.65% | 57.78% | 0.12% |
Royal London Short Term Money Market | 3.06% | 4.43% | 0.10% |
Fidelity Funds - Global Tech | 62.14% | 136.74% | 1.04% |
Rathbone Global Opportunities * | 20.86% | 53.37% | 0.52% |
Legal & General Cash Trust | 2.82% | 4.06% | 0.15% |
Legal & General Global Tech Index | 62.89% | 138.64% | 0.32% |
Fidelity Index UK | 33.10% | 14.81% | 0.06% |
Fidelity Global Dividend (UK) | 23.85% | 50.99% | 0.91% |
Top 10 Funds from Hargreaves Lansdown (in alphabetical order)
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fidelity Index World | 37.65% | 57.78% | 0.12% |
Fundsmith Equity | 24.44% | 63.70% | 0.94% |
Legal & General European Index * | 29.54% | 38.49% | 0.06% |
Legal & General Global Technology Index Trust * | 59.46% | - | 0.20% |
Legal & General International Index Trust * | 34.92% | 58.00% | 0.08% |
Legal & General UK 100 Index * | 32.34% | 18.77% | 0.06% |
Legal & General US Index * | 39.89% | 76.31% | 0.05% |
Rathbone Global Opportunities * | 20.86% | 53.37% | 0.51% |
UBS S&P 500 Index | 42.31% | 77.97% | 0.09% |
Vanguard LifeStrategy 100% Equity | 32.95% | 40.26% | 0.22% |
Nothing boosts investor confidence like market returns. It is the driver of momentum investing – get an asset class while it’s hot. Case in point the two regions that fare best in our monthly Investor Confidence survey are the US and Japan, which have seen significant gains over the past few months. The banking sector scare in March, which saw Silicon Valley Bank closed by regulators, and then just a couple of weeks later, a run on Credit Suisse deposits ultimately resulted in a $3.25bn deal by rival UBS to buy the bank, caused global stock markets to shudder. But since then both the S&P 500 and the Nikkei 225 have strongly rallied, restoring investor faith in the regions.
Look underneath the hood on what has been driving those returns and you’ll see growth stocks are back in favour – after a torrid 2022. In the US in particular, the tech top performers have posted spectacular gains – Facebook parent company Meta, electric vehicle behemoth Tesla and top-of-the-pops is global artificial intelligent firm Nvidia. It is therefore not surprising to see investors snapping up tech funds and trusts, in a bid to get a piece of the action.
Alongside the tech picks a few money market funds remain in the top 10 – showing that while pockets of optimism have emerged, investors continue to have doubts about the global market outlook in this high-rate, higher-inflation world.
Top 10 Funds from Interactive Investor
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fundsmith Equity | 24.44% | 63.70% | 0.94% |
Vanguard LifeStrategy 80% Equity | 20.86% | 29.52% | 0.22% |
Royal London Short Term Money Market | 3.06% | 4.43% | 0.10% |
Vanguard LifeStrategy 100% Equity | 32.95% | 40.26% | 0.22% |
Vanguard FTSE Global All Cap | 32.30% | 45.31% | 0.23% |
Vanguard US Equity Index | 39.25% | 69.57% | 0.10% |
L&G Global Technology Index | 62.89% | 138.64% | 0.32% |
Vanguard FTSE Developed World Ex UK | 36.10% | 57.71% | 0.14% |
HSBC FTSE All-World Index | 35.22% | 50.85% | 0.13% |
Vanguard LifeStrategy 60% Equity | 9.75% | 19.29% | 0.22% |
By default, performance has been calculated in accordance with end of day market prices on 31/05/2023.
Funds marked with a * have performance calculated as of end of day market prices on 09/06/2023.
Best-Selling Investment Trusts of May 2023
Top of the Pops: popular investment trusts across all 4 providers. This article brings you the most bought trusts on each of the major investment platforms in May 2023. If you can’t face reading through it all, we start with the most popular products across the board.

Top Investment Trusts across all 4 platforms are: Scottish Mortgage, City of London, Fidelity European Trust, F&C and JPMorgan Global Growth & Income
Top 10 investment trusts from AJ Bell
Investment Trusts | 3 year performance | 5 year performance | Ongoing Charges Figure |
Scottish Mortgage | -7.51% | 33.63% | 0.32% |
F&C Investment Trust | 39.07% | 40.32% | 0.54% |
Finsbury Growth & Income Ord | 12.65% | 20.67% | 0.60% |
BlackRock World Mining Trust | 102.04% | 95.69% | 0.95% |
RIT Capital Partners | 7.91% | -0.80% | 0.90% |
Fidelity European Trust | 48.15% | 81.33% | 0.78% |
HgCapital Trust | 79.49% | 139.94% | 1.69% |
City Of London | 39.22% | 17.68% | 0.37% |
JPMorgan Global Growth & Income | 55.44% | 75.68% | 0.63% |
VinaCapital Vietnam Opp Fund | 47.34% | 53.30% | 1.54% |
Top 10 investment trusts from Fidelity
Investment Trusts | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fidelity European Trust | 48.15% | 81.33% | 0.78% |
Scottish Mortgage | -7.51% | 33.63% | 0.32% |
F&C | 39.07% | 40.32% | 0.54% |
Ruffer Investment Co | 17.69% | 25.52% | 1.08% |
City of London | 39.22% | 17.68% | 0.37% |
JP Morgan Global Growth & Income | 55.44% | 75.68% | 0.63% |
Fidelity China Special Situations | -7.63% | -12.48% | 0.94% |
Greencoat UK Wind | 23.40% | 58.72% | 0.95% |
Edinburgh Worldwide | -40.50% | -17.65% | 0.63% |
Fidelity Special Values | 62.31% | 11.49% | 0.69% |
Top 10 investment trusts from Hargreaves Lansdown (in alphabetical order)
Investment Trusts | 3 year performance | 5 year performance | Ongoing Charges Figure |
3i Group Plc | 164.64% | 147.49% | 0.89% |
City Of London | 39.22% | 17.68% | 0.37% |
F&C | 39.07% | 40.32% | 0.54% |
Fidelity European Trust | 48.15% | 81.33% | 0.78% |
Greencoat UK Wind | 23.40% | 58.72% | 0.95% |
Henderson Far East Income | -0.36% | -4.95% | 1.01% |
JPMorgan Global Growth & Income | 55.44% | 75.68% | 0.63% |
Merchants Trust | 65.39% | 35.73% | 0.56% |
Next Energy Solar Fund | 16.99% | 28.79% | 1.05% |
Scottish Mortgage | -7.51% | 33.63% | 0.32% |
Top 10 investment trusts from Interactive Investor
Investment Trusts | 3 year performance | 5 year performance | Ongoing Charges Figure |
Scottish Mortgage | -7.51% | 33.63% | 0.32% |
City of London | 39.22% | 17.68% | 0.37% |
Fidelity European Trust | 48.15% | 81.33% | 0.78% |
Greencoat UK Wind | 23.40% | 58.72% | 0.95% |
F&C | 39.07% | 40.32% | 0.54% |
BlackRock World Mining | 102.04% | 95.69% | 0.95% |
3i Group | 164.64% | 147.49% | 0.89% |
Alliance Trust | 39.37% | 47.48% | 0.61% |
Merchants Trust | 65.39% | 35.73% | 0.56% |
JPMorgan Global Growth & Income | 55.44% | 75.68% | 0.63% |
Performance has been calculated in accordance with end of day market prices on 31/05/2023.
Best-Selling ETFs of May 2023
Top of the Pops: popular ETFs across all 4 providers. This article brings you the most bought ETFs on each of the major investment platforms in May 2023. If you can’t face reading through it all, we start with the most popular ETFs across the board.

Top ETFs across all 4 platforms are: Vanguard S&P 500 UCITS ETF (VUSA), iShares Core FTSE 100 ETF GBP Dist (ISF), Vanguard S&P 500 (VUAG), Vanguard FTSE All-World UCITS ETF (VWRL) and iShares Physical Gold ETC (SGLN)
Top 10 ETFs from AJ Bell
ETFs | 3 year performance | 5 year performance | Ongoing Charges Figure |
Vanguard S&P 500 UCITS ETF (VUSA) | 43.14% | 76.71% | 0.07% |
iShares Core FTSE 100 ETF GBP Dist (ISF) | 36.21% | 16.89% | 0.07% |
Vanguard S&P 500 ETF USD Acc (VUAG) | 42.88% | - | 0.07% |
Vanguard FTSE All-World (VWRL) | 33.21% | 47.68% | 0.22% |
iShares Core S&P 500 ETF USD Acc GBP (CSP1) | 43.26% | 77.02% | 0.07% |
HSBC MSCI World (HMWO) | 37.73% | 57.28% | 0.15% |
iShares Physical Gold ETC (SGLN) | 12.94% | 61.05% | 0.12% |
iShares Core MSCI World (SWDA) | 37.06% | 55.85% | 0.20% |
Vanguard FTSE All-World USD (VWRD) | 32.95% | 48.57% | 0.22% |
Vanguard FTSE 250 (VMID) | 17.93% | 1.26% | 0.10% |
Top 10 ETFs from Fidelity
ETFs | 3 year performance | 5 year performance | Ongoing Charges Figure |
WisdomTree Physical Silver (PHSP) | 30.07% | 49.54% | 0.49% |
iShares Physical Gold ETC (SGLN) | 12.94% | 61.05% | 0.12% |
Vanguard S&P 500 UCITS ETF (VUSA) | 43.14% | 76.71% | 0.07% |
iShares £ Ultrashort Bond (ERNS) | 3.55% | 5.52% | 0.55% |
Vanguard S&P 500 UCITS ETF USD Acc (VUAG) | 42.88% | - | 0.07% |
iShares S&P 500 Information Technology (IITU) | 72.50% | 161.42% | 0.15% |
Vanguard FTSE 100 UCITS (VUKE) | 36.14% | 16.72% | 0.09% |
INVESCO NASDAQ 100 UCI (EQQQ) | 52.25% | 123.68% | 0.30% |
iShares Core FTSE 100 UCITS ETF GBP (Dist) (ISF) | 36.21% | 16.89% | 0.07% |
Vanguard FTSE All-World (VWRL) | 33.21% | 47.68% | 0.22% |
Top 10 ETFs from Hargreaves Lansdown (in alphabetical order)
ETFs | 3 year performance | 5 year performance | Ongoing Charges Figure |
Invesco NASDAQ 100 UCITS (EQQQ) | 52.25% | 123.68% | 0.30% |
iShares Physical Metals plc Physical Gold (SGLN) | 12.94% | 61.05% | 0.12% |
iShares Core FTSE 100 (ISF) | 36.21% | 16.89% | 0.07% |
Vanguard FTSE 100 (VUKE) | 36.14% | 16.72% | 0.09% |
Vanguard FTSE All World High Dividend Yield (VHYG) | 35.55% | - | 0.29% |
Vanguard FTSE All-World UCITS ETF USD Accumulation (VWRP) | 33.32% | - | 0.22% |
Vanguard FTSE All-World UCITS ETF (USD) Distributing GBP (VWRL) | 33.21% | 47.68% | 0.22% |
Vanguard Share Price S&P 500 UCITS ETF USD (VUAG) | 42.88% | - | 0.07% |
Vanguard Funds plc S&P 500 UCITS ETF USD (GBP) (VUSA) | 43.14% | 76.71% | 0.07% |
WisdomTree NASDAQ 100 3x Daily Short (LQQS) | -91.80% | -98.49% | 1.60% |
Top 10 ETFs from Interactive Investor
ETFs | 3 year performance | 5 year performance | Ongoing Charges Figure |
Vanguard S&P 500 UCITS ETF (VUSA) | 43.14% | 76.71% | 0.07% |
iShares Core FTSE 100 ETF GBP Dist (ISF) | 36.21% | 16.89% | 0.07% |
iShares Core MSCI World (SWDA) | 37.06% | 55.85% | 0.20% |
iShares Physical Gold ETC (SGLN) | 12.94% | 61.05% | 0.12% |
Vanguard FTSE All-World UCITS ETF (VWRL) | 33.21% | 47.68% | 0.22% |
WisdomTree FTSE 100 3x Daily Leveraged (3UKL) | 79.76% | -21.31% | 2.15% |
Vanguard S&P 500 (VUAG) | 42.88% | - | 0.07% |
Vanguard FTSE 100 (VUKE) | 36.14% | 16.72% | 0.09% |
Invesco Nasdaq 100 (EQQQ) | 52.25% | 123.68% | 0.30% |
Vanguard FTSE All World High Dividend Yield Ucits ETF (VHYL) | 35.47% | 31.38% | 0.29% |
Performance has been calculated in accordance with end of day market prices on 31/05/2023.
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