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Best-selling funds, Investment Trusts and ETFs of November 2024

Discover the most-bought investments across four major platforms

By Boring Money

13 Dec, 2024

Every month, Boring Money conducts rigorous research on what the best-selling investments were across the UK's major investment platforms - including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor. Scroll down for the full results and expert insights.

Boring Money's expert analysis

November was a significant month for global markets, with Donald Trump’s win in the US Presidential Election triggering repercussions felt around the world. US shares enjoyed strong gains, with the market consensus being that Trump’s policies will spur growth. The Federal Reserve also reduced interest rates by 0.25% - considered a good indication of economic health as lower rates often correlate with increased investment and consumption.

On the other hand, the outlook for emerging markets in the wake of Trump’s success was less positive, with investors concerned about the proposed imposition of punitive international trade tariffs. Many emerging markets saw outflows across the month, as institutional investors looked to park money elsewhere.

Closer to home, UK markets had a positive month, with the FTSE 100 recouping its losses from October, and the FTSE 250 gaining close to 2% across the month. The Bank of England also cut interest rates on November 13th, bringing the base rate down from 5% to 4.75%. Analysts are projecting further cuts in 2025.

Mahdi ShabirResearch Manager, CFA, Boring Money

Best-selling funds of November 2024

The most popular funds across multiple platforms including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Fidelity Index World and Legal & General Global Technology Index.

The most popular funds across multiple platforms including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Fidelity Index World and Legal & General Global Technology Index.The most popular funds across multiple platforms including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Fidelity Index World and Legal & General Global Technology Index.

Fidelity Index World continues to be a popular choice for investors, adding to a 10-month streak of appearing on the best-selling list of all 4 platforms covered in this content series. With an ongoing charge of 0.12% and 5-year performance of 82%, it is easy to see why.

The fund provides low-cost access to global stock markets, consisting of over 1,400 companies from North America to Australasia. All 10 of the top holdings are US companies, and include the usual suspects of Nvidia, Google, and Microsoft, as well as Elon Musk's Tesla.

Elon has had a November to remember, enjoying Donald Trump's landslide win in the US election, before being tasked with leading the new Department of Government Efficiency. All whilst seeing a 38% rise in Tesla's stock price across the month, heavily increasing the value of the 700+ million shares he holds.

Legal and General's Global Technology Index was the other best-selling fund across all 4 platforms, and has a similar US tech-focused presence in its top holdings. However, unlike Fidelity Index World, L&G Global Technology takes large positions in its favoured stocks; The top 10 holdings alone make up 70% of all assets, with the remaining 244 holdings comprising just 30%. In fact, the top 4 stocks in this fund hold over 50% of its assets, with Apple, Nvidia, and Microsoft each having a weight of circa 15%.

Apple and Microsoft are up by a notable 30% and 20% respectively over 2024, however both of these stalwarts are dwarfed by Nvidia this year, which has seen stock price growth of 187% so far. In monetary terms, a £10,000 investment in Nvidia on January 1st would have grown to £28,700 today. Roll that back another 12 months to the beginning of 2023 and £10,000 invested in Nvidia then would be worth a whopping £94,400!

Hindsight is 20/20, but unfortunately we don't have a crystal ball in the real world. With all that being said, China launched an antitrust probe into Nvidia on 9th December, with share prices taking a hit as markets opened in the US. Nvidia’s current price of $137 also sits above Morningstar's fair value estimate of $130, with only a 3-star rating at the time of writing.

Mahdi ShabirResearch Manager, CFA, Boring Money

Best-selling funds from AJ Bell

Funds

3 year performance

5 year performance

Ongoing Charges Figure

AJ Bell Adventurous

23.91%

49.14%

0.31%

AJ Bell Moderately Adventurous

17.93%

37.65%

0.31%

Fidelity Index World

33.88%

81.90%

0.12%

AJ Bell Balanced

14.84%

30.60%

0.31%

AJ Bell Global Growth

17.93%

46.85%

0.31%

Vanguard LifeStrategy 100% Equity

28.44%

62.82%

0.22%

HSBC FTSE All-World Index

29.55%

73.77%

0.13%

AJ Bell Responsible

12.27%

N/A

0.45%

Legal & General Global Technology Index

46.01%

183.14%

0.32%

Vanguard FTSE Global All Cap Index

28.46%

70.95%

0.23%

Best-selling funds from Fidelity

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Fidelity Index World

33.88%

81.90%

0.12%

Fidelity Cash Fund

11.05%

11.27%

0.15%

Legal & General Global Technology Index

46.01%

183.14%

0.32%

Fidelity Index US Fund

42.09%

106.15%

0.06%

Fidelity Funds - Global Technology

44.34%

153.40%

1.04%

UBS S&P 500 Index

42.77%

108.26%

0.09%

Rathbone Global Opportunities

11.98%

79.91%

0.51%

Fidelity Global Dividend

33.77%

53.62%

0.92%

Royal London Short Term Money Market

11.40%

11.74%

0.10%

Legal & General Global Equity Index

32.57%

78.83%

0.13%

Best-selling funds from Hargreaves Lansdown

Funds

3 year performance

5 year performance

Ongoing Charges Figure

HL Global Equity Income

N/A

N/A

0.79%

Legal & General US Index

40.84%

107.40%

0.05%

UBS S&P 500 Index

42.32%

107.60%

0.09%

Fidelity Index World

33.88%

81.90%

0.12%

Legal & General Global Technology Index

46.47%

184.70%

0.20%

Baillie Gifford American

-18.25%

97.14%

0.53%

Legal & General International Index Trust

32.94%

82.01%

0.08%

HL Adventurous Managed

N/A

N/A

0.96%

Rathbone Global Opportunities

11.98%

79.91%

0.51%

Artemis US Smaller Companies

22.08%

77.99%

0.87%

Best-selling funds from interactive investor

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Vanguard LifeStrategy 80% Equity

18.61%

45.52%

0.22%

Royal London Short Term Money Market

11.40%

11.74%

0.10%

Legal & General Global Technology Index

46.01%

183.14%

0.32%

Vanguard US Equity Index

38.77%

102.78%

0.10%

Fidelity Index World

33.88%

81.90%

0.12%

HSBC FTSE All-World Index

29.55%

73.77%

0.13%

Vanguard LifeStrategy 100% Equity

28.44%

62.82%

0.22%

Vanguard FTSE Global All Cap Index

28.46%

70.95%

0.23%

Vanguard LifeStrategy 60% Equity

9.48%

29.67%

0.22%

Jupiter India

78.29%

126.87%

0.99%

Data provided by FE fundinfo, correct as at 30th November 2024

Best-selling Investment Trusts of November 2024

Now Alliance Trust and Witan have joined forces there’s an even less stressful way to invest in global equities. The combined trust now boasts around £5bn in assets and employs the same investment approach that Alliance Trust used. An approach designed to beat inflation and drive returns through capital growth and a rising dividend. Using the skill of ten top fund managers, each choosing 10-20 of their most exciting ideas and packaged into the trust. But thanks to economies of scale, costs are lower than before and the combined trust also aims to generate higher dividends.

If you’re looking for a less nerve-wracking way to invest in global equities, find your comfort zone, at alliancewitan.com.

Visit alliancewitan.com

Capital at risk. Investments can go down as well as up.

The most popular Investment Trusts across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were F&C, JPMorgan Global Growth & Income, and Greencoat UK Wind.

The most popular investment trusts across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were F&C, JPMorgan Global Growth & Income, and Greencoat UK Wind.The most popular investment trusts across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were F&C, JPMorgan Global Growth & Income, and Greencoat UK Wind.

The world's oldest Investment Trust, F&C, was one of three trusts to appear on the best-selling list of all 4 platforms in November. The Trust has performed particularly well in recent months, returning 15% in the past 3 months and 28% across the past year. Longer-term performance has also been decent, with annualised growth of 11% across the last 5 years. However, this does lag the Trust's FTSE All World primary benchmark, which has returned 12.65% per year over the same period.

F&C's top 10 holdings broadly resemble many of the other funds in the market at the moment, including popular companies like Nvidia, Microsoft, Apple and Amazon. However, one of the more unique stock choices made by the Trust is Mastercard, which is up 24% YTD. Mastercard is the 2nd largest payment network in the world, only trailing behind Visa, and processed roughly $7 trillion in transactions during 2023.

According to Morningstar's research, Mastercard's global market share in credit and debit cards is estimated at 29% and 24% respectively. The current share price of circa $525 does sit above Morningstar's current fair value estimate of $465, although this valuation also sits on the lower side of analyst price targets.

Greencoat UK Wind is another popular choice at the moment, with November being the third successive month it has appeared in the best-selling list of 3 or more platforms. The Trust's price is down 10% over the last 3 months and it is now trading at a 20% discount to NAV (net asset value) - although estimating the true NAV of investments in the infrastructure category is particularly challenging, due to issues such as the reduced frequency of valuations leading to lags, as well as discrepancies in methodology between analysts in accurately valuing these real assets.

Mahdi ShabirResearch Manager, CFA, Boring Money

Best-selling Investment Trusts from AJ Bell

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

F&C

30.55%

64.27%

0.59%

Scottish Mortgage

-35.75%

82.15%

0.35%

JPMorgan Global Growth & Income

50.10%

110.36%

0.53%

Finsbury Growth & Income

6.98%

10.11%

0.62%

Merchants

21.88%

43.90%

0.59%

JPMorgan Emerging Markets

-9.73%

14.85%

0.90%

Supermarket Income

-30.40%

-13.02%

1.72%

Murray International

38.75%

40.03%

0.59%

Greencoat UK Wind

11.37%

12.75%

1.03%

City of London

30.01%

28.94%

0.37%

Best-selling Investment Trusts from Fidelity

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

Scottish Mortgage

-35.75%

82.15%

0.35%

JPMorgan Global Growth & Income

50.10%

110.36%

0.53%

JPMorgan American

60.03%

151.93%

0.38%

Polar Capital Technology

25.94%

124.30%

0.81%

City of London

30.01%

28.94%

0.37%

Fidelity European

17.64%

55.51%

0.77%

Greencoat UK Wind

11.37%

12.75%

1.03%

Alliance Witan

34.48%

73.80%

0.62%

F&C

30.55%

64.27%

0.59%

Fidelity China Special Situations

-27.06%

7.99%

0.88%

Best-selling Investment Trusts from Hargreaves Lansdown

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

JPMorgan Global Growth & Income

50.10%

110.36%

0.53%

Greencoat UK Wind

11.37%

12.75%

1.03%

JPMorgan American

60.03%

151.93%

0.38%

JPMorgan US Smaller Companies

18.04%

59.15%

1.09%

Baillie Gifford US Growth

-19.58%

96.02%

0.70%

Supermarket Income

-30.40%

-13.02%

1.72%

NextEnergy Solar Fund

-11.91%

-18.52%

1.12%

Polar Capital Technology

25.94%

124.30%

0.81%

Renewables Infrastructure

-18.24%

-8.68%

0.88%

F&C

30.55%

64.27%

0.59%

Best-selling Investment Trusts from interactive investor

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

Greencoat UK Wind

11.37%

12.75%

1.03%

Scottish Mortgage

-35.75%

82.15%

0.35%

JPMorgan Global Growth & Income

50.10%

110.36%

0.53%

Alliance Witan

34.48%

73.80%

0.62%

City of London

30.01%

28.94%

0.37%

F&C

30.55%

64.27%

0.59%

JPMorgan American

60.03%

151.93%

0.38%

NextEnergy Solar Fund

-11.91%

-18.52%

1.12%

3i Group

196.41%

311.78%

1.30%

Polar Capital Technology

25.94%

124.30%

0.81%

Data provided by FE fundinfo, correct as at 30th November 2024

Best-selling ETFs of November 2024

The most popular ETFs across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Vanguard S&P 500 Dist (VUSA), Vanguard S&P 500 Acc (VUAG), iShares Physical Gold (SGLN), Invesco NASDAQ 100 (EQQQ), and iShares Core S&P 500 (CSP1).

The most popular ETFs across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Vanguard S&P 500 Dist (VUSA), Vanguard S&P 500 Acc (VUAG), iShares Physical Gold (SGLN), Invesco NASDAQ 100 (EQQQ), and iShares Core S&P 500 (CSP1).The most popular ETFs across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Vanguard S&P 500 Dist (VUSA), Vanguard S&P 500 Acc (VUAG), iShares Physical Gold (SGLN), Invesco NASDAQ 100 (EQQQ), and iShares Core S&P 500 (CSP1).

There are no surprises when looking at popular ETFs across all 4 major platforms, with S&P 500 trackers remaining popular, alongside the NASDAQ 100 and iShares Physical Gold. Vanguard's S&P 500 tracker is on track for its 5th double digit return in the past 6 years, and has returned over 25% in 2019, 2021, and 2024 so far. So it is no surprise to see investors continue to pour money into the US market.

One of the more unusual ETFs to make an appearance in the last month is VanEck's Crypto and Blockchain ETF, which was included in the best-selling list of 3 of the platforms covered. This ETF has had bumper returns of late, with 45% growth in November and 180% growth in the past 12 calendar months. Its largest holdings include MicroStrategy and the more well-known Coinbase.

MicroStrategy is having a particularly lucrative year in terms of stock price growth, as shares have rocketed by over 400% in 2024. Much of this rise is linked to an aggressive Bitcoin pursual strategy employed by the company, which has seen them spend over $25b on Bitcoin at an average price of roughly $60,000.

Bitcoin's price briefly ascended the $100k mark for the first time in early December 2024, and the coin is up 120% YTD, with MicroStrategy's current Bitcoin holdings amounting to over $40b, netting the firm a substantial profit. However, there are increasing concerns about the volatility of MicroStrategy's stock and whether the fortunes of the company could survive a Bitcoin price reversal. Despite this, MicroStrategy is showing no signs of slowing down, acquiring $2b of additional Bitcoin earlier this week at an average price of $98,783, highlighting their unyielding belief in the long-term potential of cryptocurrency.

Holders of MicroStrategy stock and the broader VanEck ETF need to brace themselves for a volatile ride; Whilst the ETF has returned over 80% in 2024 and 325% in 2023, it lost over 85% in 2022. Remember, a 50% drop is not equivalent to a 50% rise. A £100 stock that drops by 50% is worth £50. A 50% increase the following year would only take it back to £75. In reality, it actually requires 100% growth in the following year to get the £50 stock back to the break-even point of £100.

The point is, don't get lost in the numbers and make sure you invest in companies and funds where you believe in the underlying fundamentals of the instrument, and not just because of FOMO.

Mahdi ShabirResearch Manager, CFA, Boring Money

Best-selling ETFs from AJ Bell

Best-selling ETFs from Fidelity

Best-selling ETFs from Hargreaves Lansdown

Best-selling ETFs from interactive investor

Data provided by FE fundinfo, correct as at 30th November 2024

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