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Best-selling funds, investment trusts and ETFs of November 2023

Discover the most-bought investments across four major platforms

By Boring Money

13 Dec, 2023

Every month, Boring Money conducts rigorous research on what the best-selling investments were across the UK's major investment platforms - including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor. Scroll down for the full results and expert insights.

Boring Money's expert analysis

November was a great month for both equity and bond prices, with economic data and signs of increased consumer confidence pushing higher returns. Markets anticipate lower interest rates next year in response to slowing inflation, which is giving stock markets a boost. The S&P 500 returned over 9%, breaking a 3-month streak of declines, whilst UK and European markets also saw positive returns. 

A closer look at returns in the States shows returns are largely being driven by a buoyant tech sector with a collection of shares known as the ‘Magnificent Seven’ doing most of the heavy lifting – these include Apple, Microsoft, Nvidia and Tesla. These 7 stocks now represent about 30% of the S&P 500 which is causing concentration risk concern amongst some professional investors.

Traders are increasing their bets on interest rate drops in the UK happening in the middle of 2024, with a small fall in GDP between September and October 2023 adding to the pressure on the BOE’s strong anti-inflation stance.

Expert insights from Holly Mackay, Founder & CEO at Boring Money
Holly Mackay Founder and CEO, Boring Money

Best-selling funds of November 2023

The five most popular funds across multiple platforms including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Royal London Short Term Money Market, Legal & General Global Technology Index, Fidelity Index World, Fundsmith Equity and Jupiter India.

Most popular funds of November 2023Most popular funds of November 2023

The Jupiter India fund appeared in the bestselling list of multiple platforms in November, indicating that investors are looking for opportunity elsewhere in the world. Jupiter's flagship India fund has performed much better than its benchmark in recent years, with an annualised return of 22.1% over the past 3 years, compared to 13.3% for the Indian equity benchmark. So you can see why it’s grabbed attention. Looking over a longer time frame, performance continues to impress, with a £1,000 investment 10 years ago returning over £3,500 today.

The fund's current largest holdings are Godfrey Phillips India (7.7%), HCL Technologies (4.5%) and State Bank of India (4.1%). Godfrey Phillips are primarily tobacco manufacturers and distributors, and have more recently expanded into other areas like confectionery. The stock is up 24% in the past 6 months.

Investing in emerging markets like India however does often come with higher volatility in returns, which means that performance is more prone to flitting between good and bad, and the investment is susceptible to more risk factors than an investment in a completely developed market like the US.

Another thing to be conscious of when investing in foreign markets is currency risk. Many emerging markets can offer lucrative return potential, however these gains can be severely dampened by the foreign currency weakening against the Pound. For example, if a foreign investment makes 10%, but GBP strengthens by 10% against that foreign currency over the same time period, when the investor converts their investment back to pounds, they are left with an effective return of zero.

This concept can be seen in reality at the moment with Kenya. 10-year Kenyan government bonds are offering attractive yields around the 18% mark, but the Kenyan Shilling has depreciated by close to 23% against the GBP over the past 12 months. In essence, a UK investor in Kenyan bonds who wants to materialise their holdings would have made a loss in the past 12 months, despite earning 18% on their investment!

Expert insights from Mahdi Shabir, Research Manager at Boring Money
Mahdi Shabir Research Manager, Boring Money

Best-selling funds from AJ Bell

Funds

3 year performance

5 year performance

Ongoing Charges Figure

AJ Bell Adventurous

21.54%

44.84%

0.31%

AJ Bell Moderately Adventurous

15.43%

36.09%

0.31%

AJ Bell Global Growth

19.69%

44.16%

0.31%

Fidelity Index World

29.35%

63.71%

0.12%

AJ Bell Balanced

11.08%

31.38%

0.31%

Fundsmith Equity

16.57%

58.90%

0.94%

Vanguard LifeStrategy 100% Equity

24.91%

47.86%

0.22%

AJ Bell Responsible

9.36%

N/A

0.45%

Vanguard FTSE Global All Cap

23.07%

52.69%

0.23%

Vanguard LifeStrategy 80% Equity

14.58%

35.53%

0.22%

Best-selling funds from Fidelity

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Fidelity Cash Fund

5.43%

6.45%

0.15%

Fidelity Index World

29.35%

63.71%

0.12%

Royal London Short Term Money Market

5.76%

6.88%

0.10%

Legal & General Global Technology Index

49.19%

165.06%

0.32%

Fidelity Funds - Global Technology

45.62%

155.38%

1.04%

Fidelity Index UK Fund

25.82%

26.77%

0.06%

Fundsmith Equity

16.57%

58.90%

0.94%

Fidelity Index US Fund

37.98%

79.97%

0.06%

abrdn Sterling Money Market

5.63%

6.96%

0.15%

Jupiter India

92.78%

73.01%

0.99%

Best-selling funds from Hargreaves Lansdown

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Royal London Short Term Money Market

5.76%

6.88%

0.10%

Legal & General Global Technology Index

49.74%

166.43%

0.20%

Jupiter India

94.53%

75.82%

0.69%

Fidelity Index World

29.35%

63.71%

0.12%

Legal & General International Index Trust

28.72%

63.45%

0.08%

UBS S&P 500 Index

38.15%

78.69%

0.09%

Legal & General Global 100 Index

43.82%

88.70%

0.09%

Legal & General US Index

35.34%

79.48%

0.05%

Legal & General All Stocks Gilt Index

-27.39%

-15.93%

0.08%

Artemis High Income

2.58%

12.55%

0.74%

Best-selling funds from interactive investor

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Royal London Short Term Money Market

5.76%

6.88%

0.10%

Fundsmith Equity

16.57%

58.90%

0.94%

Legal & General Global Technology Index

49.19%

165.06%

0.32%

Vanguard LifeStrategy 80% Equity

14.58%

35.53%

0.22%

Jupiter India

92.78%

73.01%

0.99%

HSBC FTSE All-World Index

24.23%

57.06%

0.13%

Vanguard LifeStrategy 100% Equity

24.91%

47.86%

0.22%

Vanguard US Equity Index

32.16%

72.12%

0.10%

Vanguard FTSE Dev World ex-UK Equity Index

28.63%

63.54%

0.14%

Vanguard FTSE Global All Cap

23.07%

52.69%

0.23%

Performance has been calculated in accordance with end-of-day market prices on 30/11/2023.

Best-selling investment trusts of November 2023

The five most popular investment trusts across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Scottish Mortgage, Greencoat UK Wind, City of London, JP Morgan Global Growth & Income and Merchants.

Most popular investment trusts of November 2023 Most popular investment trusts of November 2023

The Greencoat UK Wind Investment Trust looks to invest predominantly in UK wind farms with a capacity of over 10MW. On Monday 11th December, the Trust completed a 50% acquisition of Kype Muir Extension wind farm. This move results in Greencoat’s portfolio of wind farms increasing to 49 and gives the company a total generating capacity of over 2GW.

The Trust is trading at a 12.4% discount to its estimated NAV. Trading at a discount means that the cost of a share in an investment trust is lower than the estimated value of all things that make up that share. Logic says that’s a bargain! It could be – or it could also mean that investors feel the individual components that make up a share in the investment trust are overvalued, and the overall cost of a share in the investment trust is actually more reflective of the inherent value.

Expert insights from Mahdi Shabir, Research Manager at Boring MoneyExpert insights from Mahdi Shabir, Research Manager at Boring Money
Mahdi Shabir Research Manager, Boring Money

Best-selling investment trusts from AJ Bell

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

Scottish Mortgage

-33.15%

49.39%

0.34%

F&C

23.21%

38.88%

0.59%

Finsbury Growth & Income

2.12%

16.90%

0.62%

Greencoat UK Wind

29.47%

44.56%

1.03%

RIT Capital Partners

-4.82%

-4.07%

2.08%

JP Morgan Emerging Markets

-13.99%

29.60%

0.90%

Merchants

47.56%

50.45%

0.59%

JP Morgan Global Growth & Income

39.41%

84.86%

0.53%

Henderson Far East Income

-16.48%

-10.93%

1.09%

Murray International

34.23%

45.61%

0.59%

Best-selling investment trusts from Fidelity

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

Scottish Mortgage

-33.15%

49.39%

0.34%

JP Morgan Global Growth & Income

39.41%

84.86%

0.53%

Edinburgh

42.51%

31.87%

0.53%

Murray International

34.23%

45.61%

0.59%

Fidelity European

34.59%

80.93%

0.78%

Fidelity Special Values

24.06%

22.01%

0.70%

City of London

27.38%

24.37%

0.37%

Fidelity China Special Situations

-39.92%

17.48%

1.18%

Murray Income

13.72%

38.37%

0.50%

Dunedin Income Growth

11.22%

41.77%

0.64%

Best-selling investment trusts from Hargreaves Lansdown

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

City of London

27.38%

24.37%

0.37%

Greencoat UK Wind

29.47%

44.56%

1.03%

Merchants

47.56%

50.45%

0.59%

HICL Infrastructure

-7.88%

7.99%

1.06%

BlackRock World Mining

42.71%

123.02%

0.99%

Ashoka India Equity

82.42%

158.73%

0.50%

Gore Street Energy Storage

-1.31%

20.25%

1.31%

Polar Capital Technology

11.92%

100.59%

0.81%

JLEN Environmental Assets Group

0.32%

20.80%

1.24%

The Renewables Infrastructure Group

0.62%

25.00%

0.88%

Best-selling investment trusts from interactive investor

Investment Trusts

3 year performance

5 year performance

Ongoing Charges Figure

Scottish Mortgage

-33.15%

49.39%

0.34%

Greencoat UK Wind

29.47%

44.56%

1.03%

City of London

27.38%

24.37%

0.37%

JP Morgan Global Growth & Income

39.41%

84.86%

0.53%

BlackRock World Mining

42.71%

123.02%

0.99%

India Capital Growth

118.79%

91.16%

1.62%

Alliance Trust

27.76%

58.26%

0.64%

Gore Street Energy Storage

-1.31%

20.25%

1.31%

Henderson Far East Income

-16.48%

-10.93%

1.09%

Merchants

47.56%

50.45%

0.59%

Performance has been calculated in accordance with end-of-day market prices on 30/11/2023.

Best-selling ETFs of November 2023

The three most popular ETFs across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Vanguard S&P 500 GBP (VUSA), Vanguard S&P 500 USD (VUAG) and Invesco NASDAQ 100 (EQQQ).

Most popular ETFs of November 2023Most popular ETFs of November 2023

Vanguard's S&P 500 ETFs continue to be popular choices, with retail investors across different platforms purchasing both dollar and pound-denominated variations. The S&P 500 is viewed by many as a proxy for the US economy, and to a lesser extent, the world. In reality, the composition of the S&P 500 has fundamentally changed over the last decade, with mega-cap growth stocks like Amazon, Tesla, Meta, and Apple taking control over an increasingly larger proportion of this market-cap weighted index.

Invesco’s Nasdaq 100 was another popular option, and exposes investors to a higher percentage of the IT sector than the S&P 500 trackers. The Nasdaq returned a whopping 10.8% in November, with year-to-date performance reaching close to 50%.

Expert insights from Mahdi Shabir, Research Manager at Boring MoneyExpert insights from Mahdi Shabir, Research Manager at Boring Money
Mahdi Shabir Research Manager, Boring Money

Best-selling ETFs from AJ Bell

ETFs

3 year performance

5 year performance

Ongoing Charges Figure

Vanguard S&P 500 UCITS ETF (VUSA)

38.24%

78.16%

0.07%

Vanguard S&P 500 UCITS ETF USD Acc (VUAG)

38.24%

N/A

0.07%

iShares Core FTSE 100 (ISF)

32.69%

28.56%

0.07%

iShares Core S&P 500 UCITS ETF USD (CSP1)

38.25%

78.96%

0.07%

Vanguard FTSE All-World UCITS ETF (VWRL)

24.58%

55.36%

0.22%

HSBC MSCI World UCITS ETF (HMWO)

30.14%

64.04%

0.15%

iShares Physical Gold ETC (SGLN)

21.31%

67.11%

0.12%

iShares Core MSCI World (SWDA)

29.70%

62.75%

0.20%

Vanguard FTSE 250 UCITS (VMID)

1.90%

11.73%

0.10%

Invesco NASDAQ 100 UCITS (EQQQ)

38.75%

136.77%

0.30%

Best-selling ETFs from Fidelity

Best-selling ETFs from Hargreaves Lansdown (in alphabetical order)

Best-selling ETFs from interactive investor

ETFs

3 year performance

5 year performance

Ongoing Charges Figure

Vanguard S&P 500 UCITS ETF (VUSA)

38.24%

78.16%

0.07%

iShares Core MSCI World (SWDA)

29.70%

62.75%

0.20%

Vanguard S&P 500 (VUAG)

38.24%

N/A

0.07%

iShares Core FTSE 100 (ISF)

32.69%

28.56%

0.07%

WisdomTree FTSE 100 3x Daily Leveraged (3UKL)

65.41%

1.32%

2.15%

Vanguard FTSE All-World UCITS ETF (VWRL)

24.58%

55.36%

0.22%

Invesco NASDAQ 100 UCITS (EQQQ)

38.75%

136.77%

0.30%

Lyxor Smart Overnight Return ETF (CSH2)

6.04%

7.29%

0.07%

Vanguard FTSE 100 (VUKE)

32.68%

28.39%

0.09%

iShares Physical Gold ETC (SGLN)

21.31%

67.11%

0.12%

Performance has been calculated in accordance with end-of-day market prices on 30/11/2023.