Best-selling funds, Investment Trusts and ETFs of September 2025
Discover the most popular investments on the UK's top platforms
By Boring Money
10 Oct, 2025
🚨 Major UK platforms saw the same fund feature as #1 best-seller, revealing exactly where investors' money is moving.
While most people focus on past performance, savvy investors track purchase patterns to see where money is really flowing. This may reveal future market trends before they become obvious.
📢 Fidelity Index World and Legal & General Global Technology Index were the #1 best-sellers across ALL major UK platforms.
Every month, money flows into popular funds across AJ Bell, Fidelity, Hargreaves Lansdown, and interactive investor. These buying patterns help shed light on what UK investors are lapping up and how they're positioning their portfolios for the months ahead.
The UK Investor Behaviour Report
Get instant access to the purchasing patterns that reveal UK investors’ top picks. Which funds are hot. And why?
📊 Best-Selling Funds Intelligence
✔️ Which funds investors are actually purchasing across all platforms
✔️ Buying pattern analysis revealing market sentiment
✔️ Platform-by-platform purchase data comparison
🏛️ Investment Trust Buying Patterns
✔️ Most purchased trusts across all platforms
✔️ Emerging markets investor sentiment
✔️ Private equity trust purchase patterns
💎 ETF Purchase Intelligence
✔️ Most purchased ETFs reveal allocation trends
✔️ Precious Metals sector buying momentum
✔️ US market buying signals remain strong
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