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as of 24/02/2021 at 5:35 pm
This site is for the confident investor who knows what they are doing, and who is looking for a low-cost, no-frills service. Price is the USP and for any less confident investors there is very little help, content, guidance or substance to offer a more rounded experience.
We score each provider on about 20 different criteria including cost, service, website, functionality, customer feedback and our experience of the service. All overseen by our PhD gonk!
Confident Investor
Cheap option, particularly for larger portfolios
Lack of guidance and help
Website is functional but outdated
Don’t want to take our word for it? We ask existing customers and investors to rate their experience with the company – based on value for money, overall service and the website. We need at least 20 customer reviews before we add anyone to our Best Buys list.
Based on 31 reviews
Stocks and Shares ISA
Junior ISA
Investment Account
Pension
Halifax charge a set £12.50 yearly admin fee for their Stocks & Shares ISA, making it a cheaper alternative for both medium and larger portfolios than pretty much anyone else. Annual costs of a pension of more than £50,000 are £180 plus transaction fees. The website lacks sophistication and user-friendliness, feeling quite old-school and stuffy.
They do offer 3 ready-made funds, varying in risk – however these funds were launched in September 2019 and hence lack any meaningful track record. There is also a shortlist of 96 funds available, produced by global research house Morningstar. The site also supports trading UK, US and European equities.
Trading fees are £12.50 per trade, falling to £2 a trade if you set up a regular trading plan.
Provider Size: | A sizeable platform, administering billions. Part of FTSE 100 listed company Lloyds Banking Group. |
Minimum amounts: | £0 minimum investment |