Best-selling Funds of March 2023
14 April, 2023
Top of the Pops: popular funds across all 4 providers. This article brings you the most bought funds on each of the major investment platforms in March 2023. If you can’t face reading through it all, we start with the most popular funds across the board.

This graphic highlights commonly purchased funds across multiple investment platforms. The investment platforms referenced in this graphic are AJ Bell, Fidelity, Hargreaves Lansdown and Interactive Investor. Please note that this does not constitute advice.
Top 10 Funds from AJ Bell
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
AJ Bell Adventurous | 46.99% | 46.12% | 0.31% |
AJ Bell Moderately Adventurous | 36.84% | 37.14% | 0.31% |
AJ Bell Global Growth | 53.36% | - | 0.31% |
AJ Bell Balanced | 28.40% | 32.50% | 0.31% |
Fundsmith Equity Fund | 44.90% | 80.20% | 0.94% |
AJ Bell Responsible | - | - | 0.45% |
Fidelity Index World | 55.44% | 67.90% | 0.12% |
Vanguard LifeStrategy 100% Equity | 52.13% | 50.71% | 0.22% |
Vanguard FTSE Global All Cap | 54.20% | 55.42% | 0.23% |
Vanguard LifeStrategy 80% Equity | 36.25% | 37.78% | 0.22% |
Top 10 Funds from Fidelity
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fidelity Index World | 55.44% | 67.90% | 0.12% |
FIF - Fidelity Cash Fund | 2.11% | 3.40% | 0.15% |
Fidelity Index UK Fund | 47.80% | 27.51% | 0.06% |
Fid Funds Global Tech Fund | 92.42% | 155.86% | 1.03% |
Fidelity Index US Fund | 60.24% | 89.85% | 0.06% |
Fidelity Global Special Situations | 48.27% | 50.78% | 0.92% |
Dodge & Cox Worldwide | 82.52% | 56.85% | 0.63% |
Fundsmith Equity Fund | 44.90% | 80.20% | 0.94% |
Legal & General UK Index Trust | 47.53% | 26.78% | 0.18% |
Royal London Short Term Money Market | 2.39% | 3.81% | 0.10% |
Top 10 Funds from Hargreaves Lansdown (in alphabetical order)
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
abrdn Sterling Money Market | 2.63% | 4.06% | 0.15% |
Fidelity Index World | 55.44% | 67.90% | 0.12% |
Jupiter Asian Income | 59.55% | 53.65% | 0.72% |
Jupiter Global Value Equity * | 85.27% | 45.78% | 0.53% |
Legal & General Cash | 2.15% | 3.45% | 0.15% |
Legal & General European Index * | 58.08% | 46.66% | 0.06% |
Legal & General International Index Trust * | 60.41% | 68.05% | 0.08% |
Legal & General UK 100 Index * | 55.04% | 32.44% | 0.06% |
Royal London Short Term Money Market | 2.39% | 3.81% | 0.10% |
Vanguard LifeStrategy 100% Equity | 52.13% | 50.71% | 0.22% |
Top 10 Funds from Interactive Investor
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fundsmith Equity | 44.90% | 80.20% | 0.94% |
Vanguard LifeStrategy 80% Equity | 36.25% | 37.78% | 0.22% |
Vanguard LifeStrategy 100% Equity | 52.13% | 50.71% | 0.22% |
Vanguard US Equity Index | 64.64% | 82.30% | 0.10% |
Vanguard FTSE Global All Cap | 54.20% | 55.42% | 0.23% |
Vanguard LifeStrategy 60% Equity | 21.78% | 25.64% | 0.22% |
Vanguard FTSE Developed World Ex UK | 57.95% | 67.67% | 0.14% |
Fidelity Index UK | 47.80% | 27.51% | 0.06% |
Fidelity Index World | 55.44% | 67.90% | 0.12% |
HSBC FTSE All-World Index | 51.93% | 59.81% | 0.13% |
By default, performance has been calculated in accordance with end of day market prices on 31/03/2023.
Funds marked with a * have performance calculated as of end of day market prices on 04/04/2023.







