Boring Money Best Buy Awards 2026 | Stocks & Shares ISA

Which Stocks & Shares ISA provider won Boring Money’s Best Buy Award for 2026?

Boring Money’s 2026 Best Buy Stocks & Shares ISA Award went to seven providers - AJ Bell, Barclays Smart Investor, Hargreaves Lansdown, interactive investor, J.P. Morgan Personal Investing, Trading 212, and Vanguard. These providers were selected through independent analysis of costs across 20+ investing scenarios, examination of 7 different portfolio sizes (£1,000 to £300,000), and feedback from over 27,000 real customer reviews.

Which ISA provider is best for beginners?

AJ Bell is best for aspiring investors. With its clear and intuitive navigation and a plethora of information and guidance to view, this provider helps beginners invest with ease.

Active trader? Here’s the top-rated ISA provider

Trading 212 is best for those who are cost-conscious yet hands-on. This provider provides investors with a broad range of choice, excellent digital experience and good cash ISA rates.

Which ISA provider is best for those who want extra support?

Hargreaves Lansdown is ideal for those who want premium support. If you have a larger portfolio and are looking for lots of good research and information, this well-established provider could be your best fit.