Holly Mckay
Holly MackayFounder and CEO

Digital advice is broadly encompassing term for financial and/or investment advice delivered by a computer or app, rather than face-to-face with a financial adviser. These services come in all shapes and sizes and brands may describe themselves in various ways. Some are best for setting up ISAs, some will include mortgage help, others will get you shipshape across the board - and others focus on pensions and retirement. Another key differentiator is the amount of human help available. The typically cheaper options are pretty much all done online. Others have good old human beings in the wings, ready to talk to you when you just need that extra reassurance that you're not doing something daft.

6 Providers

Netwealth

In a nutshell

TickSquare

Wealth Management focussed

TickSquare

Minimum – £50,000 (£5,000 in a Network)

TickSquare

Hybrid - human and digital support offered

TickSquare

Aimed at those aged 40 yr +

Our Rating

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Your Rating

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In a nutshell

TickSquare

Pensions and savings focussed

TickSquare

For those with pensions, savings, or investments of at least £10,000

TickSquare

Online focussed planning with human support

TickSquare

Aimed at those aged 40+ who want to begin planning for their future

Our Rating

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Your Rating

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In a nutshell

TickSquare

Investment focussed

TickSquare

Minimum - £500

TickSquare

Mostly online with human support

TickSquare

Best 25 - 50 yr old beginner investors

Our Rating

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Your Rating

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In a nutshell

TickSquare

Digital financial adviser in your pocket

TickSquare

Minimum – £50 lump sum

TickSquare

Can only be accessed through workplace schemes

TickSquare

Aims to provide financial wellbeing for all

Our Rating

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Your Rating

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In a nutshell

TickSquare

Investment focussed

TickSquare

Minimum - £5,000

TickSquare

Mostly online journey

TickSquare

Best for 25 - 55 yr old Barclays customers

Our Rating

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Your Rating

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In a nutshell

TickSquare

Investment focussed

TickSquare

Minimum - £500

TickSquare

Online

TickSquare

Best for 25-55 yr old Santander customers

Our Rating

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Your Rating

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Our Rating

StarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconEmptyStarIcon

Your Rating

StarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconEmptyStarIcon

In a nutshell

TickSquare

Wealth Management focussed

TickSquare

Minimum – £50,000 (£5,000 in a Network)

TickSquare

Hybrid - human and digital support offered

TickSquare

Aimed at those aged 40 yr +

Our Rating

StarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconEmptyStarIconEmptyStarIcon

Your Rating

StarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIcon

In a nutshell

TickSquare

Pensions and savings focussed

TickSquare

For those with pensions, savings, or investments of at least £10,000

TickSquare

Online focussed planning with human support

TickSquare

Aimed at those aged 40+ who want to begin planning for their future

Our Rating

StarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconEmptyStarIconEmptyStarIcon

Your Rating

EmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIcon

In a nutshell

TickSquare

Investment focussed

TickSquare

Minimum - £500

TickSquare

Mostly online with human support

TickSquare

Best 25 - 50 yr old beginner investors

Our Rating

StarIconStarIconStarIconStarIconStarIconStarIconStarIconEmptyStarIconEmptyStarIconEmptyStarIcon

Your Rating

EmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIcon

In a nutshell

TickSquare

Digital financial adviser in your pocket

TickSquare

Minimum – £50 lump sum

TickSquare

Can only be accessed through workplace schemes

TickSquare

Aims to provide financial wellbeing for all

Our Rating

StarIconStarIconStarIconStarIconStarIconStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIcon

Your Rating

EmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIcon

In a nutshell

TickSquare

Investment focussed

TickSquare

Minimum - £5,000

TickSquare

Mostly online journey

TickSquare

Best for 25 - 55 yr old Barclays customers

Our Rating

StarIconStarIconStarIconStarIconStarIconStarIconEmptyStarIconEmptyStarIconEmptyStarIconEmptyStarIcon

Your Rating

StarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIconStarIcon

In a nutshell

TickSquare

Investment focussed

TickSquare

Minimum - £500

TickSquare

Online

TickSquare

Best for 25-55 yr old Santander customers

We have rated these offerings based on our view, pricing, service (online and human) and the websites. Your reviews help us to tell a more representative story and refine our view.