What are the Boring Money Best Buy Awards?
The Boring Money Best Buy Awards have been running for 9 consecutive years.
They are designed to recognise the best investment platforms and providers in the UK across a range of categories - from Stocks & Shares ISAs, pensions, digital investment apps, and customer experience.
We select our winners based on an exclusive combination of our independent opinion, deep dives into technical information and over 22,000 real customer reviews.
At the heart of it all, our Best Buy Awards are designed to champion the voice of the consumer and help you make better, more informed choices about investing.
How we choose our Best Buy JISA winners
Finding the best Junior ISA isn't just about costs - though they definitely matter when you're investing for up to 18 years. Our thorough analysis looks at both what you'll pay and how easy the account is to manage to narrow down your search for the best JISA in 2025.
We crunch the numbers on 10 different scenarios across 5 portfolio sizes, from £1,000 starter pots up to £100,000. We examine both platform fees and ready-made investment costs, because we know many parents prefer a helping hand with investment choices.
But a great JISA needs more than competitive fees. We've created a custom scoring system that looks at what really matters to families - like how easy it is for grandparents and others to chip in with gifts, whether you can manage the account without constant fuss, and how well providers explain everything. After all, you want your child's investment journey to be as smooth as possible.
The result? A balanced assessment of the top JISA providers that helps you find your perfect JISA match - that's both good value and family-friendly.
Best Buy JISA winners 2025
Our Best Buy JISA winners represent the top Junior ISA providers in 2025. This year's winners are:
We list providers in alphabetical order.
Fidelity
In a nutshell
Large, secure global company
Good investment research tools
Expensive for portfolios under £25k unless you have a regular savings plan
Who is Fidelity good for?
Fidelity’s charges make it a better option for those with larger portfolios (£30,000+) who want access to good research and solid customer support. The large global brand will reassure some too - it's a safe pair of hands for those who find newer brands too risky. There are extensive sustainable investing filtering options too. However, not the best digital experience.
Hargreaves Lansdown
In a nutshell
Excellent service
Established company
Very strong service and educational content
Who is Hargreaves Lansdown good for?
Still one of the best all-rounders, but it is pricey compared to peers. Caps on charges make this very compelling for larger accounts who have listed securities. And Junior ISAs are free. Fees on smaller accounts are not unreasonable value, however, share dealing fees are on the expensive side and the platform charge for fund folders is high.
J.P. Morgan Personal Investing
N.B. Prior to November 2025, J.P. Morgan Personal Investing operated under the Nutmeg Savings and Investment brand.
In a nutshell
Not the cheapest solution in town
Pre-packaged investments
The most established 'robo'
Who is J.P. Morgan Personal Investing good for?
It is a decent option for less confident investors or those who find investing a bit baffling and could do with a helping hand. There’s a wide range of different investment approaches and a lot of portfolios on offer compared to its competitors. Chase banking customers will also like the integration. Plus, it’s backed by investment banking giants JP Morgan.
Vanguard
In a nutshell
Low fees on medium and large portfolios
Huge global player
Limited choice
Who is Vanguard good for?
Vanguard is a comforting, giant brand generally held in high regard. It’s low-cost with a platform charge of just 0.15% and has a suite of industry-respected ready-made options for beginners – the famed LifeStrategy range. However, it does have its flaws; Vanguard is a closed platform, meaning you can only use it to buy Vanguard’s own funds, so there’s limited choice. It’s also not so good for active traders.
Wealthify
In a nutshell
Really easy to use
Owned by household brand Aviva
Great website & design
Who is Wealthify good for?
Wealthify is a respectable option for less confident investors or those who need a helping (digital) hand – it's super easy to use and you can get started with just £1. It’s also relatively cheap for smaller portfolios of less than £50,000. However, for larger portfolios of £50k+ it starts to get expensive.
Which JISA is best for you?
Are you looking to open a Junior ISA but not sure who to turn to? Check our JISA comparison table to see what's out there! Read our full reviews for information on fees and charges, investment range, real customer reviews and more.
FAQs about JISAs
From parents asking, “is it worth opening a Junior ISA for my kids?” to family members wondering, “Can I contribute to a JISA if I’m not the parent?” – our community has the answers you need. Dive into our questions archive to find out:
When should I open a Junior ISA?
Is it worth setting a JISA up for a one year old?
Can I transition a JISA to a LISA?
