Holly Mckay
Holly MackayFounder and CEO
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    Home • Compare Providers • Independent Provider Reviews • AJ Bell vs Hargreaves Lansdown

    AJ Bell vs Hargreaves Lansdown

    Which provider is the best to invest with?

    Choosing between AJ Bell and Hargreaves Lansdown – two of the UK's largest investment platforms – can be challenging. While Hargreaves Lansdown offers exceptional service with higher fees (the "Waitrose of investing"), AJ Bell provides competitive pricing with solid features (the "Sainsbury's of investing").

    Our in-depth comparison reveals:

    • Platform fees: AJ Bell charges 0.25% compared to Hargreaves' 0.45% for ISAs and SIPPs

    • Share dealing costs: £5 per trade with AJ Bell vs £11.95 with Hargreaves Lansdown

    • Fund dealing: Free with Hargreaves vs £1.50 per transaction with AJ Bell

    • Junior ISAs: Hargreaves offers zero fees, making it the clear winner for children's savings

    But which platform is best for your specific financial goals? Whether you're investing for retirement, saving for your first home, or building a portfolio for your children's future, the right choice depends on your unique circumstances.

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    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.