Holly Mckay
Holly MackayFounder and CEO
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Is Barclays Smart Investor good for investing?

Independent review by Boring Money

01 Jan 2025

Barclays

Barclays

Barclays

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Investment expert's opinion

Barclays is now probably the best high street bank for those who want to manage and see their investment ISAs alongside their current accounts, benefitting from a single app and log-in. Charges are generally pretty reasonable and changes last year made this a better option for beginners and those with smaller amounts. Pension still needs an upgrade.

Holly Mackay Holly Mackay
Holly Mackay Founder and CEO of Boring Money

*This is the view of investment expert Holly Mackay based on her first-hand customer experience as a test account holder. This does not constitute regulated advice. You can read more about Holly's investments here.

Who is Barclays Smart Investor?

Barclays Smart Investor is an investment platform owned by Barclays, one of the biggest and best-known banks in the UK. The bank itself has a long history with origins dating all the way back to goldsmith banking in the City of London in 1690. Today, Barclays provides both personal and business banking services to millions of customers across the country. Its Smart Investor platform offers a range of products that include Stocks & Shares ISAs and personal pensions (SIPPs), which you can use to invest and achieve your financial goals, plus a wide selection of investments to choose from.

Who is Barclays Smart Investor good for?

Barclays Smart Investor is a good choice for investors looking to build a portfolio of funds and shares, as well as those who want to collate multiple financial products under one roof. It has the largest range of investment options from any high street bank in the UK. It’s not the easiest for beginners to navigate, but the supporting educational content is good. Not the best choice for pensions though and those looking to open a SIPP will find more competitive solutions elsewhere on the market.

Barclays Smart investor won the following at Boring Money’s Best Buy Awards in 2025:

🏆 Best for Customer Service

🌟Value for Money

Pros and cons

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Investments

Smart Investor offers the widest range of investment options out of all the UK banks. Users can access over 8,000 investment options, including:

The ready-made investments are pre-packaged funds made up of a mix of investments, typically shares and bonds, designed to reflect your tolerance for risk.

Smart Investors’ range of ready-made investments are called Defensive, Cautious, Balanced, Growth and Adventurous.

Accounts

Stocks & Shares ISA

Pension (SIPP)

General Investment Account (GIA)

Lifetime ISA

Junior ISA

Smart Investor has a Stocks & Shares ISA, and invest up to £20,000 each year completely tax-free.

Users get access to a range of more than 8,000 investments, including funds, shares, and bonds. Fund trading is free, whilst listed securities (shares, ETFs, investment trusts) cost £6 per transaction.

ISA costs are competitive, with the most recent pricing changes favoring beginner investors with smaller pots. The annual platform charge is 0.25%, dropping to 0.05% on amounts above £200,000.

Smart Investor offers a private pension (SIPP), where you can invest up to £60,000 every tax year to put towards your retirement savings.

The core pricing is the same as the ISA and GIA, however as Barclays’ SIPP is administered by AJ Bell, there are some additional chargeable fees. These include an annual £150 SIPP administration fee for all pensions and a £120 per annum charge for pensions that are in the state of flexi-access drawdown. From a fee perspective, Barclays are not as competitive in the pension category due to these additional charges, and investors may find better value looking elsewhere. That being said, for those who prefer using the same provider for the bulk of their finances, Barclays is still a viable option, coming with a big name and solid reputation.

For those who have already used up their annual ISA allowance (£20,000), the Smart Investor General Investment Account (GIA) could be a good alternative.

Barclays’ GIA has the same range and cost as its ISA, with the main difference being the lack of tax shield that the GIA provides, unlike the more popular ISA. If you’re yet to use up your £20,000 annual ISA allowance, it’s generally a good idea to go ahead and open a Stocks & Shares ISA instead.

Fees and charges

Barclays Smart Investor fees differ depending on which account you have, what you invest in, and the overall value of your investments.

Smart Investor platform fees

This is the fee that Barclays charge customers for having a Smart Investor account. It is a percentage fee based on portfolio size.

Account Type

Portfolio Size

Annual Platform Fee

Stocks & Shares ISA, GIA, SIPP*

Up to £200,000

0.25%

Stocks & Shares ISA, GIA, SIPP*

£200,000+

0.05%

*Pensions (SIPPs) have an additional £150 annual administration charge.

Smart Investor trading fees

There are separate fees for when you trade investments in a Smart Investor account. These differ depending on the type of investment you are dealing.

Investment Type

Trading Fee

Funds

Free

Listed Securities (eg Shares, ETFs, Investment Trusts)

£6 per transaction

Automated regular investing plans are free to set up and reduce the cost of dealing listed securities. This could be suitable for those buying the same investments every month.

There is an additional 1.0% foreign exchange fee for purchasing international equities, which reduces slightly as trade size increases.

See how much it would cost you

Use the handy calculator below to calculate the cost of an account. Just select which type of account you want to use, type in the amount you want to invest and - hey presto! - our calculator will give you an estimate of how much it costs. Please note estimated fees are calculated excluding promotional offers.

Step 1. Select account type.

Step 2. Enter the amount you are looking to invest.

Estimated fees:

£2.50

+ Investment fees

Cost shown is the administration fee only. There may be additional third-party investment or fund fees, which depend entirely on what you pick. Expect these to add about 0.25% to 1% a year to the total cost.

The boring disclaimer bit

This is a free resource for our readers. We’ve tried really hard to ensure that these calculations are correct and can promise you there’s no monkey business or favouritism going on. But please don’t rely on these calculations without double checking yourself. If you do think you have seen an error please contact community@boringmoney.co.uk and help us to make this better. More information on the assumptions we've used to calculate these investment fees can be found here.

Customer reviews

Barclays is widely praised for its reliable and knowledgeable customer service, user-friendly platform, and comprehensive investment options. Customers appreciate the ease of navigating the platform and the helpful insights and tools provided for managing investments. The company's long-standing reputation and trustworthiness are also highlighted.

However, some areas for improvement include better interest rates, more personalised financial tools, and enhanced communication. Despite these suggestions, the overall sentiment is positive, with customers valuing Barclays' innovative approach and strong customer support.

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Barclays

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Leave a review for Barclays

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01 December 2024

Need to improve the technological side as other investment accounts are years ahead

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01 December 2024

Easy to use with helpful staff who give good advice

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01 December 2024

There customer service is top notch

Most asked questions

Is Barclays safe?

Barclays is regulated by the Financial Conduct Authority (FCA). If a fund fails due to fraud or mismanagement, you may be eligible for compensation from the Financial Services Compensation Scheme (FSCS). The FSCS protection is capped at £85,000 per person, per fund manager (not per individual fund). However, if your investments lose value due to normal market conditions or your investment choices, this is part of the normal risk of investing and is not covered by FSCS compensation.

Who owns Barclays Smart Investor?

Barclays Smart Investor is part of Barclays plc, a British-based multinational bank headquartered in London. Barclays is listed on the London Stock Exchange and is part of the FTSE 100 index, which represents the 100 largest companies (by market cap) listed in the UK.

Does Barclays Smart Investor have an app?

Yes, Barclays customers can view and manage their Smart Investor accounts from the Barclays mobile app. You can download it from the Google Play Store and App Store. Note that you must have a Barclays Current Account, a mobile number and be aged 16 or over to use the app.

Visit the Barclays Smart Investor website for more information

Glossary

Not 100% sure you understand something we’ve written in this review?

Discover jargon-free definitions of the most common words and technical terms used in the world of investing.

Risk warning

As is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.

All information in this review correct as at 01/01/2024.

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