Is Moneyfarm good for investing?
Independent review by Boring Money
Investment expert's opinion
I think Moneyfarm is a bit of a hidden secret which is well worth a look. They offer simple ready-made portfolios which will help beginners, but now also offer share dealing, some interesting ways to invest thematically, and a decent cash ISA too. They also make it easier to speak to someone than many competitors which is a bonus for the less confident. A good choice for those who want help to get started, but who also want to learn and explore on the way.
*This is the view of investment expert Holly Mackay based on her first-hand customer experience as a test account holder. This does not constitute regulated advice. You can read more about Holly's investments here.
Who is Moneyfarm?
Moneyfarm is a digital wealth management company founded in March 2011 with the core aim of “making investing simpler, more accessible and more transparent for everyone.” It offers low-cost, diversified portfolios based on Exchange-Traded Funds (ETFs) designed to meet a wide range of financial needs and goals, with management from its in-house team of investment experts. To date, Moneyfarm serves around 125,000 customers in the UK and is responsible for more than £3.5 billion in assets.
Who is Moneyfarm good for?
Moneyfarm is a good option for those who want some help with investing and who value the combo of a good digital customer experience with the ability to talk to real human beings on the phone. It’s also a decent fit for those who want some choice whilst still outsourcing most of the decisions to the experts.
Pros and cons
Still not quite sure if Moneyfarm is right for you? We’ve broken down the main pros and cons of investing with Moneyfarm in the table below. Take a look for a bird’s eye view of the key takeaways.
Investments
Moneyfarm customers can invest in its range of different investment options, including:
Moneyfarm offers three main investment approaches:
The fees and charges for each option vary.
Accounts
Stocks & Shares ISA | Pension (SIPP) | General Investment Account (GIA) | Lifetime ISA | Junior ISA |
✔ | ✔ | ✔ | X | ✔ |
Fees and charges
The cost of investing with Moneyfarm depends on which account you have and which investment style you opt for. The table below breaks it down into more detail and you can scroll down for more information on the types of investment styles on offer.
Investment Style | Active Management | Fixed Allocation | Liquidity+ † | Share Investing |
Account charge | 0.75%* | 0.45%* | 0.30% | GIA: No charge |
Average total fund management fees | 0.30% | 0.17% | 0.10% | N/A |
Trading fee | N/A | N/A | N/A | £3.95 |
Minimum investment | £500 | £500 | £500 | N/A |
* For the Managed solutions account charges drop incrementally as portfolio value rises, from 0.75% to 0.35% above £500k for Active Management, and from 0.45% to 0.25% above £500k for Fixed Allocation.
† Only available on GIA and Stocks & Shares ISA accounts.
Moneyfarm charge a Foreign exchange fee of 0.70%.
See how much it would cost you
Use the handy calculator below to calculate the cost of an account. Just select which type of account you want to use, type in the amount you want to invest and - hey presto! - our calculator will give you an estimate of how much it costs. Please note estimated fees are calculated excluding promotional offers.
Step 1. Select account type.
Step 2. Enter the amount you are looking to invest.
Estimated fees:
£6.20
All Inclusive
This cost represents the total amount you will pay. It is based on a typical account and will be a very good guide, but may differ depending on the investment option you pick.
The boring disclaimer bit
This is a free resource for our readers. We’ve tried really hard to ensure that these calculations are correct and can promise you there’s no monkey business or favouritism going on. But please don’t rely on these calculations without double checking yourself. If you do think you have seen an error please contact community@boringmoney.co.uk and help us to make this better. More information on the assumptions we've used to calculate these investment fees can be found here.
Active Management
Moneyfarm users who pick the Active Management investment style get access to exclusive, expertly managed portfolios based on “cost-efficient” ETFs. They are regularly monitored and rebalanced to reflect your investment goals and attitude to risk. There is a minimum £500 investment. The annual cost of Active Management portfolios differ depending on the amount you have invested and follows a tiered system as follows:
Investment amount | Fee |
£500 - £10,000 | 0.75% |
£10,000 - £20,000 | 0.70% |
£20,000 - £50,000 | 0.65% |
£50,000 - £100,000 | 0.60% |
£100,000 - £250,000 | 0.45% |
£250,000 - £500,000 | 0.40% |
£500,000+ | 0.35% |
Fixed Allocation
The Fixed Allocation portfolios give Moneyfarm users a “low-cost, hands-off investing solution”. They are built from the same ETFs as the Active Management portfolios but instead have a focus on simple, passive management. There is also a £500 minimum investment for Fixed Allocation. Similarly, the annual cost of opting for one of these differs depending on the amount you have invested and follows a tiered structure as per below:
Investment amount | Fee |
£500 - £100,000 | 0.45% |
£100,000 - £250,000 | 0.35% |
£250,000 - £500,000 | 0.30% |
£500,000+ | 0.25% |
Liquidity+
Liquidity+ is a money market investment solution available to Moneyfarm customers with a General Investment Account (GIA) or a Stocks & Shares ISA.
It’s a good option for those who want to invest in a short-term, low risk portfolio. Liquidity+ invests in money market funds selected by Moneyfarm’s Asset Allocation Team and is aimed at investors with a 2-year timeframe or less.
The flat annual fee is 0.30% but typically comes to 0.40% with underlying funds costs included. Users can exit or transfer out of a Liquidity+ portfolio at any time.
Share Investing
With Share Investing in a Moneyfarm account, you can invest in a number of shares, ETFs and UK mutual funds to complement your portfolio as you choose. Regardless of the size of your trade, investors are charged a flat fee of £3.95 for each one.
Customer reviews
Customers find Wealthify easy to use and effective for investing, with a user-friendly platform and good customer support. They appreciate the resources provided for understanding the economic climate and the platform's profitability. However, there are suggestions for reducing charges, improving the website and customer service, and adding more diverse financial products like cash savings accounts and flexible insurance. Despite some hidden charges, customers find the service easily accessible and reliable.
Your opinion matters!
Leave a review for Moneyfarm
07 July 2025
Awful experience so far
07 July 2025
They know what they're doing, and make their goals clear
07 July 2025
I like that it is easy to access to my account and there are regular emails that explain the most updated financial situations or things that might affect economy and finance globally. On the other hand, I am not very happy with Their advisors. The first one didn't contact me at the booked time frame and didn't reply to my email message. The second one didn't provide alternatives options.
Most asked questions
Is Moneyfarm safe?
Moneyfarm is regulated by the Financial Conduct Authority (FCA). If a fund fails due to fraud or mismanagement, you may be eligible for compensation from the Financial Services Compensation Scheme (FSCS). The FSCS protection is capped at £85,000 per person, per fund manager (not per individual fund). However, if your investments lose value due to normal market conditions or your investment choices, this is part of the normal risk of investing and is not covered by FSCS compensation.
Who owns Moneyfarm?
Moneyfarm was founded in March 2011 by chairman Paolo Galvani and CEO Giovanni Daprà.
How long does it take to withdraw money from Moneyfarm Stocks & Shares ISA?
It normally takes between 3 to 7 working days.
Glossary
Not 100% sure you understand something we’ve written in this review?
Discover jargon-free definitions of the most common words and technical terms used in the world of investing.
Risk warning
As is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
All information in this review correct as at 01/01/2024.
