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Best Buy ISAs 2020: the winners

By Mike Narouei, Content Producer at Boring Money

27 Feb, 2020

To the untrained eye – and quite often to the trained eye as well – the stock market can look like one great big casino. You spin the wheel, prices move up and down, and lives and livelihoods are changed beyond belief. Sometimes, apparently great companies with great products see their share prices drop, sometimes bad companies do the opposite. Is there any logic at all in the movement of company shares?

AJ Bell Youinvest

  • Customer recommend score of 76%

  • A strong choice if fair charges are high on your priority list, and a decent all-rounder in terms of service. Customers are happy too, leaving generally good feedback.

Reviews and geeky details


  • Customer recommend score of 59%

  • Well rated by our Boring Money experts but not as much of a hit with customers as some of the others on this list. That being said, clear and notable improvements have been made, and costs are decent for smaller accounts.

Reviews and geeky details

Hargreaves Lansdown

  • Customer recommend score of 77%

  • Despite poor press in 2019, Hargreaves' service and website continue to be largely well-rated by customers. Their website and app scored highly with our testers, but costs didn't fare quite as well.

Reviews and geeky details


  • Customer recommend score of 82%

  • Customers tend to like the experience of Nutmeg, and score the provider highly overall. Service, however, tends to score a little weaker. But costs are decent on a fixed allocation portfolio.

Reviews and geeky details


  • Customer recommend score of 80%

  • A sturdy staple, Vanguard is strong on costs and a pretty solid choice. Customer ratings aren't remarkable, but they aren't bad either.

Reviews and geeky details


  • Customer recommend score of 85%

  • Another good all-rounder, Wealthify is suitable for a wide range of investors. Plus it's decent on charges and very strong on front-end ratings with Boring Money testers.

Reviews and geeky details

- "Customer ratings and reviews form a large part of these awards – 30% of the score comes from the end user. This is the purest way of gauging the customer experience and including the value question alongside the more frequently analysed price issue.”

Holly Mackay, CEO of Boring Money

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