Best-selling funds, Investment Trusts and ETFs
Every month, Boring Money collects data to bring you the most popular funds, Investment Trusts and ETFs across the top investment platforms in the UK. Read on below to see the best-selling investments on AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor.
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Frequently Asked Questions about best-selling funds, investment trusts and ETFS
What is a fund?
A fund is a collection of assets wrapped up in a single product, managed for you by an expert. A fund will hold anywhere from a few dozen to several thousand investments. The specific number depends on the fund’s strategy and objectives.
What is an Investment Trust?
Investment Trusts functions like a typical fund, but is structured as a public limited company (PLC) which can be traded on the stock market. It has certain exclusive capabilities, such as being able to store income during lucrative periods to maintain generous dividend payments when performance dips.
What is an ETF?
An ETF (Exchange Traded Fund) is a fund made up of a number of assets which can be bought and sold on the stock market in the same way as you would with individual shares. ETFs can invest in everything from shares to bonds, commodities, currencies, property and even derivatives, as well as a mixture of any of these different assets. Think of it like an investment ‘playlist’ – an easy way to access a collection of things.
Which platforms does Boring Money track for popular investments?
Boring Money tracks four of the UK's biggest investment platforms: AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor. A fund, trust or ETF only qualifies as a "persistent pick" if it appears on all four platforms' bestseller lists in at least four of the twelve months tracked.
What are the best-selling funds, Investment Trusts and ETFs in the UK right now?
Boring Money tracks bestsellers monthly across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor. The most consistent picks over the past 12 months are Fidelity Index World, City of London Investment Trust and a Gold ETC, each featuring on platform bestseller lists in 10 of the last 12 months tracked.
What is the most popular fund with UK investors?
Fidelity Index World is one of the most consistently popular funds with UK investors, appearing on bestseller lists in 10 of the last 12 months. Over that period it delivered a 62.5% three-year return and an 80.0% five-year return, with an ongoing charge figure (OCF) of 0.12%.
What is the most popular Investment Trust with UK investors?
City of London Investment Trust is one of the joint most consistent picks with UK investors, appearing on bestseller lists across all four tracked platforms in 10 of the last 12 months - the same consistency level as Fidelity Index World and a Gold ETC.
What is the most popular ETF with UK investors?
A Gold ETC is one of the joint most consistent ETF picks with UK investors, featuring on bestseller lists across AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor in 10 of the last 12 months tracked.
How often is Boring Money's bestseller data updated?
Boring Money updates its funds, investment trusts and ETFs data every month, tracking real buying activity rather than opinion or predictions. Each monthly update covers the same four major platforms, so investors can see how popularity shifts over time rather than relying on a single snapshot.










