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Best-Selling Funds of May 2023

Discover the most-bought funds on the major investment platforms

By Boring Money

14 June, 2023

Top of the Pops: popular funds across all 4 providers. This article brings you the most-bought funds on each of the major investment platforms in May 2023. If you can’t face reading through it all, we start with the most popular funds across the board.

Most popular funds of May 2023Most popular funds of May 2023

Top Funds across 3 or more platforms are: Fundsmith Equity, Fidelity Index World and Vanguard LifeStrategy 100% Equity

Similar to April, Fundsmith Equity, Fidelity Index World and Vanguard LifeStrategy 100 continue to remain popular. With AI optimism fuelling equity markets in the past few months, the S&P 500 has seen positive growth on a monthly basis from March to May and closed at its highest point in a year a couple of days ago.

Fidelity Index World has close to 70% of its assets in the US market and around a quarter of its assets in tech stocks, which have contributed to a bumper last few months, with growth around 7%.

Both Fidelity Index World and LifeStrategy100 are low-cost, passive options which offer global exposure to a wide range of companies. In contrast, Fundsmith Equity is actively managed, and has a much more concentrated portfolio, with the top 10 holdings in the fund making up over 50% of the fund's total AUM.

Fundsmith Equity and Fidelity Index World are still up there. Perennially popular, the founder and manager of Fundsmith Equity says that he picks companies which make decent things which aren’t trendy flashes in any pan. He picks things for the long-term and holds on to them. With ‘no funny business’. Whatever he is doing it works for his loyal followers. Despite a tougher year recently, the 5 year returns are 80%.

Holly MackayFounder and CEO of Boring Money

Top 10 Funds from AJ Bell

Funds

3 year performance

5 year performance

Ongoing Charges Figure

AJ Bell Adventurous

31.37%

35.85%

0.31%

AJ Bell Moderately Adventurous

22.74%

28.30%

0.31%

AJ Bell Global Growth

34.37%

-

0.31%

Fundsmith Equity Fund

24.44%

63.70%

0.94%

AJ Bell Balanced

16.49%

24.80%

0.31%

Fidelity Index World

37.65%

57.78%

0.12%

AJ Bell Responsible

-

-

0.45%

Vanguard LifeStrategy 100% Equity

32.95%

40.26%

0.22%

Vanguard LifeStrategy 80% Equity

20.86%

29.52%

0.22%

Vanguard FTSE Global All Cap

32.30%

45.31%

0.23%

Fundsmith Equity has been a popular strategy amongst investors over the years, with the manager focusing on a relatively focused portfolio of quality companies held for the longer term.

Amidst a high inflationary environment and sharply rising interest rates last year, the fund had a tough time, underperforming both the broader market and its peer group. However, central banks are now becoming more measured in respect of future interest rate increases, with the Fed pausing at its latest meeting as it seeks to assess the impact of the tightening cycle before proceeding further. Markets are forward-looking, anticipating a fall in rates, which boosts performance of long duration assets, such as those held by Fundsmith Equity.

Technology stocks have been a dominant feature this year, having made a decisive comeback following a sharp sell-off through 2022. Based on data to the end of May, the tech-heavy Nasdaq in the US delivered gains exceeding 20% on the back of strong earnings and as the markets are pricing in a pivot in the hiking cycle by central banks. Microsoft is a top holding for the fund, contributing to a strong run for the manager year to date. The stock and the broader sector received a valuation boost from a new type of artificial intelligence (generative AI) and the rollout of ChatGPT, which is part-owned by Microsoft.

Elsewhere, the fund has meaningful exposure companies such as LVMH. The luxury goods sector has rebounded on the strength of Chinese consumers and the associated post-lockdown pent up demand. The change in dynamics saw LVMH recently becoming the first European company to reach a $500bn valuation.

Alena Kosava, Head of Investment Research at AJ BellAlena Kosava, Head of Investment Research at AJ Bell
Alena KosavaHead of Investment Research, AJ Bell

Top 10 Funds from Fidelity

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Fidelity Cash Fund

2.75%

4.06%

0.15%

Fundsmith Equity

24.44%

63.70%

0.94%

Fidelity Index World

37.65%

57.78%

0.12%

Royal London Short Term Money Market

3.06%

4.43%

0.10%

Fidelity Funds - Global Tech

62.14%

136.74%

1.04%

Rathbone Global Opportunities *

20.86%

53.37%

0.52%

Legal & General Cash Trust

2.82%

4.06%

0.15%

Legal & General Global Tech Index

62.89%

138.64%

0.32%

Fidelity Index UK

33.10%

14.81%

0.06%

Fidelity Global Dividend (UK)

23.85%

50.99%

0.91%

Top 10 Funds from Hargreaves Lansdown (in alphabetical order)

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Fidelity Index World

37.65%

57.78%

0.12%

Fundsmith Equity

24.44%

63.70%

0.94%

Legal & General European Index *

29.54%

38.49%

0.06%

Legal & General Global Technology Index Trust *

59.46%

-

0.20%

Legal & General International Index Trust *

34.92%

58.00%

0.08%

Legal & General UK 100 Index *

32.34%

18.77%

0.06%

Legal & General US Index *

39.89%

76.31%

0.05%

Rathbone Global Opportunities *

20.86%

53.37%

0.51%

UBS S&P 500 Index

42.31%

77.97%

0.09%

Vanguard LifeStrategy 100% Equity

32.95%

40.26%

0.22%

Top 10 Funds from Interactive Investor

Funds

3 year performance

5 year performance

Ongoing Charges Figure

Fundsmith Equity

24.44%

63.70%

0.94%

Vanguard LifeStrategy 80% Equity

20.86%

29.52%

0.22%

Royal London Short Term Money Market

3.06%

4.43%

0.10%

Vanguard LifeStrategy 100% Equity

32.95%

40.26%

0.22%

Vanguard FTSE Global All Cap

32.30%

45.31%

0.23%

Vanguard US Equity Index

39.25%

69.57%

0.10%

L&G Global Technology Index

62.89%

138.64%

0.32%

Vanguard FTSE Developed World Ex UK

36.10%

57.71%

0.14%

HSBC FTSE All-World Index

35.22%

50.85%

0.13%

Vanguard LifeStrategy 60% Equity

9.75%

19.29%

0.22%

By default, performance has been calculated in accordance with end of day market prices on 31/05/2023.

Funds marked with a * have performance calculated as of end of day market prices on 09/06/2023.

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