Best-Selling Funds of May 2023
Discover the most-bought funds on the major investment platforms
By Boring Money
14 June, 2023
Top of the Pops: popular funds across all 4 providers. This article brings you the most-bought funds on each of the major investment platforms in May 2023. If you can’t face reading through it all, we start with the most popular funds across the board.

Similar to April, Fundsmith Equity, Fidelity Index World and Vanguard LifeStrategy 100 continue to remain popular. With AI optimism fuelling equity markets in the past few months, the S&P 500 has seen positive growth on a monthly basis from March to May and closed at its highest point in a year a couple of days ago.
Fidelity Index World has close to 70% of its assets in the US market and around a quarter of its assets in tech stocks, which have contributed to a bumper last few months, with growth around 7%.
Both Fidelity Index World and LifeStrategy100 are low-cost, passive options which offer global exposure to a wide range of companies. In contrast, Fundsmith Equity is actively managed, and has a much more concentrated portfolio, with the top 10 holdings in the fund making up over 50% of the fund's total AUM.
Fundsmith Equity and Fidelity Index World are still up there. Perennially popular, the founder and manager of Fundsmith Equity says that he picks companies which make decent things which aren’t trendy flashes in any pan. He picks things for the long-term and holds on to them. With ‘no funny business’. Whatever he is doing it works for his loyal followers. Despite a tougher year recently, the 5 year returns are 80%.
Top 10 Funds from AJ Bell
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
AJ Bell Adventurous | 31.37% | 35.85% | 0.31% |
AJ Bell Moderately Adventurous | 22.74% | 28.30% | 0.31% |
AJ Bell Global Growth | 34.37% | - | 0.31% |
Fundsmith Equity Fund | 24.44% | 63.70% | 0.94% |
AJ Bell Balanced | 16.49% | 24.80% | 0.31% |
Fidelity Index World | 37.65% | 57.78% | 0.12% |
AJ Bell Responsible | - | - | 0.45% |
Vanguard LifeStrategy 100% Equity | 32.95% | 40.26% | 0.22% |
Vanguard LifeStrategy 80% Equity | 20.86% | 29.52% | 0.22% |
Vanguard FTSE Global All Cap | 32.30% | 45.31% | 0.23% |
Fundsmith Equity has been a popular strategy amongst investors over the years, with the manager focusing on a relatively focused portfolio of quality companies held for the longer term.
Amidst a high inflationary environment and sharply rising interest rates last year, the fund had a tough time, underperforming both the broader market and its peer group. However, central banks are now becoming more measured in respect of future interest rate increases, with the Fed pausing at its latest meeting as it seeks to assess the impact of the tightening cycle before proceeding further. Markets are forward-looking, anticipating a fall in rates, which boosts performance of long duration assets, such as those held by Fundsmith Equity.
Technology stocks have been a dominant feature this year, having made a decisive comeback following a sharp sell-off through 2022. Based on data to the end of May, the tech-heavy Nasdaq in the US delivered gains exceeding 20% on the back of strong earnings and as the markets are pricing in a pivot in the hiking cycle by central banks. Microsoft is a top holding for the fund, contributing to a strong run for the manager year to date. The stock and the broader sector received a valuation boost from a new type of artificial intelligence (generative AI) and the rollout of ChatGPT, which is part-owned by Microsoft.
Elsewhere, the fund has meaningful exposure companies such as LVMH. The luxury goods sector has rebounded on the strength of Chinese consumers and the associated post-lockdown pent up demand. The change in dynamics saw LVMH recently becoming the first European company to reach a $500bn valuation.

Top 10 Funds from Fidelity
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fidelity Cash Fund | 2.75% | 4.06% | 0.15% |
Fundsmith Equity | 24.44% | 63.70% | 0.94% |
Fidelity Index World | 37.65% | 57.78% | 0.12% |
Royal London Short Term Money Market | 3.06% | 4.43% | 0.10% |
Fidelity Funds - Global Tech | 62.14% | 136.74% | 1.04% |
Rathbone Global Opportunities * | 20.86% | 53.37% | 0.52% |
Legal & General Cash Trust | 2.82% | 4.06% | 0.15% |
Legal & General Global Tech Index | 62.89% | 138.64% | 0.32% |
Fidelity Index UK | 33.10% | 14.81% | 0.06% |
Fidelity Global Dividend (UK) | 23.85% | 50.99% | 0.91% |
Top 10 Funds from Hargreaves Lansdown (in alphabetical order)
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fidelity Index World | 37.65% | 57.78% | 0.12% |
Fundsmith Equity | 24.44% | 63.70% | 0.94% |
Legal & General European Index * | 29.54% | 38.49% | 0.06% |
Legal & General Global Technology Index Trust * | 59.46% | - | 0.20% |
Legal & General International Index Trust * | 34.92% | 58.00% | 0.08% |
Legal & General UK 100 Index * | 32.34% | 18.77% | 0.06% |
Legal & General US Index * | 39.89% | 76.31% | 0.05% |
Rathbone Global Opportunities * | 20.86% | 53.37% | 0.51% |
UBS S&P 500 Index | 42.31% | 77.97% | 0.09% |
Vanguard LifeStrategy 100% Equity | 32.95% | 40.26% | 0.22% |
Top 10 Funds from Interactive Investor
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fundsmith Equity | 24.44% | 63.70% | 0.94% |
Vanguard LifeStrategy 80% Equity | 20.86% | 29.52% | 0.22% |
Royal London Short Term Money Market | 3.06% | 4.43% | 0.10% |
Vanguard LifeStrategy 100% Equity | 32.95% | 40.26% | 0.22% |
Vanguard FTSE Global All Cap | 32.30% | 45.31% | 0.23% |
Vanguard US Equity Index | 39.25% | 69.57% | 0.10% |
L&G Global Technology Index | 62.89% | 138.64% | 0.32% |
Vanguard FTSE Developed World Ex UK | 36.10% | 57.71% | 0.14% |
HSBC FTSE All-World Index | 35.22% | 50.85% | 0.13% |
Vanguard LifeStrategy 60% Equity | 9.75% | 19.29% | 0.22% |
By default, performance has been calculated in accordance with end of day market prices on 31/05/2023.
Funds marked with a * have performance calculated as of end of day market prices on 09/06/2023.
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