Boring Money Advice Awards Winners Revealed
3 Dec, 2020
We are delighted to reveal the winners of our inaugural Advice Awards for 2021
The lucky winners are:
Our Readers’ Favourite: Helena Wardle from Smith and Wardle Financial Planning
Our Rising Star (under 35): Allie Llewellyn from Mazars Financial Planning
Our Sustainable Star: James Greenly from Capital Asset Management
Congratulations to Helena, Allie and James! Thank you for all the great content you’ve been putting out to our readers and clients.
And a big thanks to abrdn for sponsoring our awards
How did we select our winners?
These three winners were not chosen by a fancy panel or any powerful industry groups – but by our trusted Boring Money readers and clients. You may have been one of them!
Helena, Allie and James produced the most helpful content and earned the highest ratings, scores and feedback, for the answers they kindly provided in our Ask an Expert pages.
2021 Highly Commended Readers' Favourite Female Adviser
Allie Llewellyn, Claire Slater , Helena Wardle, Jeannie Boyle, Nicola Crosbie,
Olivia Bucher, Rachel Efetha.
2021 Highly Commended Readers' Favourite Fixed Fee Adviser
Andrew Neligan, Dennis Hall, Helena Wardle, James Greenly, Justin King, Matt Angell, Olivia Bucher, Rachel Efetha.
2021 Highly Commended Rising Star
Chelsea Dennison, Darcy Needham, Luke James, Olivia Bucher.
2021 Highly Commended Readers' Favourite
Cecilia Reilly, Claire Slater, Dale Kirkpatrick, Darcy Needham, James Greenly,
Joshua Gerstler, Matt Angell, Nicola Crosbie, Rachel Efetha.
And if you haven’t used our Adviser Directory yet…
It’s incredibly easy to use.
Simply filter advisers based on different criteria, then submit your enquiry through our website.
Our research found that the most popular filters are currently fixed fee advice and female adviser.
One of 5 of your enquiries was motivated by seeing an adviser’s answer in the Ask an Expert pages or in one of our Boring Money consumer webinars.
Since we incorporated the Adviser Directory and Ask an Expert functions into our website in August, you have asked over 500 questions (and please, please, please keep asking more!).
Our CEO, Holly Mackay, says:
“When we trialled Boring Money Advice earlier this year it was an experiment in a new approach to helping consumers find the right type of advice for them. We go beyond a postcode-based search and allow people to filter across multiple criteria, and we also position full traditional advice alongside newer options like digital advice or financial coaching so that people can understand all their options and pick the one that works for them.
“Consumers want to learn and understand their options. Being able to see advisers actively answering questions, taking part in live events and sharing their expertise is a great way to showcase advice".
Boring Money Advice Awards overall winners:
Visit Allie's profile - Allie Llewellyn | Boring Money
Visit James' profile - James Greenly | Boring Money
Visit Helena's profile - Helena Wardle | Boring Money
