Holly Mckay
Holly MackayFounder and CEO
Avatar

Subscribe Now

Free of Charge

Avatar
    • Facebook
    Twitter/X
    Linkedin
    WhatsApp
    Email
    Home • Articles • Best Buys 2021: Best for Low Cost - ISA

    Best Buys 2021: Best for Low Cost - ISA

    24 Feb, 2021

    The most cost effective investment platforms and robo advisers for ISA investors. Based on customer reviews and expert analysis of 30 test accounts. In this instance, we modelled various portfolios based on differing sizes, holdings and trading levels in the ISA accounts.

    AJ Bell YouInvest

    • Customer recommend score of 77%

    • Low administration charges and capped custody fees of £10 a month for shares.

    Reviews and geeky details

    evestor

    • Customer recommend score of 38%

    • The cheapest robo-adviser in the market, with an all-inclusive 0.49% investing fee.

    Reviews and geeky details

    Interactive Investor

    • Customer recommend score of 70%

    • Typically low cost for pots of more than £50k and the fixed fee model makes it extremely cheap for larger portfolios.

    Reviews and geeky details

    IG

    • Customer recommend score of 92%

    • Average investment costs of 0.21% and no IG management fee above £50k; Smart Portfolios are actively managed.

    Reviews and geeky details

    Halifax Sharedealing

    • Customer recommend score of 77%

    • The fixed fee model makes it extremely cheap for larger portfolios.

    Reviews and geeky details

    Vanguard

    • Customer recommend score of 86%

    • All-inclusive Total Cost of Ownership of 0.41% for a LifeStrategy portfolio in a tax wrapper.

    Reviews and geeky details

    More Best for 2021 winners

    Stay up to date

    Join our weekly blog with Holly's no-nonsense opinions, tips & food for thought!

    Already have an account? Login

    Contact us

    Have a question about money that we haven't answered? Need help making better money choices?

    Email our team today.

    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    |

    We use cookies

    You will see cookie information on different websites and regulation means that we need to ask your permission to use them. We use cookies to improve our website, for analysis of our visitor data, to show personalised content and to give you a great website experience. For more information about the cookies we use open the settings.