Holly Mckay
Holly MackayFounder and CEO
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Best Buys 2021: Best for Beginner Investors - Pensions

24 Feb, 2021

The best investment platforms and robo advisers for beginner and first-time pension investors. Based on customer reviews and expert analysis of 30 test accounts.

AJ Bell Youinvest

  • Customer recommend score of 76%

  • If passive multi-asset funds are your bag (the hands-off ones that spread your money across lots of different investment types) then Youinvest is a strong choice for low charges. Guidance for beginners could be a little more intuitive, but still a deserving win.

Reviews and geeky details

Aviva

  • Customer recommend score of 52%

  • Reliable, familiar choice with a range of retirement calculators and tools.

Reviews and geeky details

Fidelity

  • Customer recommend score of 63%

  • The ready-made options you'll want as a beginner are well-priced here, so it's a good starting place to dip a toe into investing. Plus, our expert website testers gave generous scores throughout.

Reviews and geeky details

Hargreaves Lansdown

  • Customer recommend score of 77%

  • Good range of guidance; easy to use.

Reviews and geeky details

Vanguard

  • Customer recommend score of 86%

  • If you're just starting out and investing a small amount, costs will likely be on your side with Vanguard. And with good customer rankings, this big and sturdy provider is a decent choice.

Reviews and geeky details

PensionBee

  • Customer recommend score of 92%

  • Simple consolidation service; great customer service; support to keep savings on track towards retirement.

Reviews and geeky details

Willis Owen

  • Customer recommend score of 90%

  • Strong guidance for beginner investors; clear definitions of financial terms and explanations of core concepts; good content and customer service.

Reviews and geeky details

More Best for 2021 winners

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