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    Home • Articles • What are people investing in? Best-selling funds of August 2020

    What are people investing in? Best-selling funds of August 2020

    9 Sep, 2020

    Best-selling funds on some of the UK's largest investment platforms in August 2020 - what's 'Top of the Pops' with nearly 2 million investors? Global funds are in fashion and technology continues to shine.....

    Best-selling funds in August 2020

    We asked some of the biggest online investing platforms in the UK - AJ Bell Youinvest, Fidelity, Hargreaves Lansdown, and Interactive Investor - what their customers had been up to in August.

    Top 10 funds from AJ Bell

    1. VT AJ Bell Adventurous I Acc

    2. VT AJ Bell Moderately Adv I Acc

    3. Fundsmith Equity I Acc

    4. VT AJ Bell Balanced I Acc

    5. VT AJ Bell Global Growth I Acc

    6. Baillie Gifford American B Acc

    7. Vanguard LifeStrategy 80% Equity A Acc

    8. Vanguard LifeStrategy 100% Equity A Acc

    9. Baillie Gifford Positive Change B Acc

    10. Lindsell Train Global Equity B GBP Inc

    Top 10 funds from Fidelity

    Most popular investment funds bought through Fidelity in August 2020, based on net sales.

    1. Rathbones Global Opportunities Fund

    2. Baillie Gifford American Fund

    3. Fundsmith Equity Fund

    4. Baillie Gifford Positive Change Fund

    5. CFP SDL UK Buffettology General

    6. Baillie Gifford Managed Fund

    7. Baillie Gifford European Fund

    8. Baillie Gifford Long Term Global Growth Fund

    9. Invesco Asia Trust Fund

    10. Fidelity Select 50 Balanced Fund

    Top 10 funds from Hargreaves Lansdown

    Most popular investment funds bought through Hargreaves Lansdown in August 2020.

    (In alphabetical order.)

    • Baillie Gifford American Class B - Accumulation (GBP)

    • Baillie Gifford Global Discovery Class B - Accumulation (GBP)

    • Baillie Gifford Long Term Global Growth

    • Baillie Gifford Managed

    • Baillie Gifford Positive Change

    • Fundsmith Equity Class I - Accumulation (GBP)

    • JPMorgan Emerging Markets

    • LF Blue Whale Growth

    • Rathbone Global Opportunities Class S - Accumulation (GBP)

    • Troy Trojan (Class X)

    Top 10 funds from Interactive Investor

    Most popular investment funds bought through Interactive Investor in August 2020.

    1. Fundsmith Equity

    2. Baillie Gifford American

    3. Baillie Gifford Positive Change

    4. Vanguard LifeStrategy 80% Equity

    5. Baillie Gifford Global Discovery

    6. Baillie Gifford Long Term Global Growth

    7. Vanguard LifeStrategy 60% Equity

    8. Baillie Gifford Managed

    9. Rathbone Global Opportunities

    10. L&G Global Tech Index Trust

    The Common Denominators

    If we merge these lists, when we look at how customers of these platforms voted with their feet in August 2020, the most popular funds were:

    (In alphabetical order.)

    • Baillie Gifford American

    • Baillie Gifford Global Discovery

    • Baillie Gifford Long Term Global Growth

    • Baillie Gifford Managed

    • Baillie Gifford Positive Change

    • Fundsmith Equity

    • Rathbones Global Opportunities

    • Vanguard LifeStrategy 80% Equity

    Data correct as at 1 September 2020; information sourced directly from the platforms.

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    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
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