Holly Mckay
Holly MackayFounder and CEO
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Is AJ Bell good for investing?

Independent review by Boring Money

01 Jan 2025

AJ Bell

AJ Bell

AJ Bell

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Investment expert’s opinion

AJ Bell has been developing over the last few years into a seriously credible player. They are a bigger force to be reckoned with now and are one of the best all-rounders, and competitively priced for most types of investors.

Image of Holly MackayImage of Holly Mackay
Holly MackayFounder & CEO, Boring Money*

*This is the view of investment expert Holly Mackay based on her first-hand customer experience as a test account holder. This does not constitute regulated advice. You can read more about Holly's investments here.

Who is AJ Bell?

Founded in 1995, AJ Bell is one of the largest investment platforms in the UK. It manages assets worth over £76 billion and has almost half a million customers. It was publicly listed on the London Stock Exchange in 2019 and is included in the FTSE 250 index. At the heart of AJ Bell’s business is its core purpose - ”we help people to invest” - which it says drives its commitment to ease of use, good value and a wide range of investment options.

Who is AJ Bell good for?

One of the best options in the UK, this service is suited for people with a little experience, providing lots of supporting information and guidance to support learning and increasingly confident decision-making. Costs are very reasonable and the support for beginners with ambitions to learn makes it a good option for aspiring investors. Not for those who prefer to take a back seat and do the bare minimum though. In terms of charges, AJ Bell is cheap for large portfolios, with no platform fees above £500k, and relatively cheap for smaller portfolios. Plus there’s a wide range of investments to choose from.

Pros and cons

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Investments

AJ Bell users can access a wide range of over 6,000 investment options, including:

Accounts

AJ Bell offers a range of accounts. The table below shows a breakdown of which ones are available and you can scroll down for more information about AJ Bell’s ISA, Pension, LISA and JISA.

Stocks & Shares ISA

Pension (SIPP)

General Investment Account (GIA)

Lifetime ISA

Junior ISA

AJ Bell has a Stocks & Shares ISA, where you can invest up to £20,000 every year completely tax-free.

For those who want freedom and choice, AJ Bell offers access to over 4,000 fund options, alongside ETFs, investment trusts, and shares from 25 international markets.

There are also easily accessible ready-made options for investors who’d prefer to avoid the hassle of picking investments and find the range of choice overwhelming. AJ Bell offer ready-made funds, and a ready-made portfolio that gives you a quick, simple and cost-effective route to accessing the investment world.

You can set up an AJ Bell ISA with a £500 lump sum investment, or a £25 monthly regular contribution. All ISA customers also get access to AJ Bell’s exclusive Shares digital magazine.

AJ Bell offers a pension (SIPP), where you can invest up to £60,000 every tax year to put towards your retirement savings.

As with the Stocks & Shares ISA, AJ Bell SIPP users can select from a range of over 2,000 investments including funds, shares, investment trusts, ETFs, bonds and gilts.

You can also opt to invest in AJ Bell’s exclusive Pension builder fund, designed to be a “steady, hands-off" approach to investing for retirement. It’s powered by AJ Bell’s Balanced ready-made portfolio and is managed by an expert in-house investment team.

Finally, AJ Bell recently launched a new Ready-made pension option, where users can select from three AJ Bell ready-made portfolios catered to different risk appetites - Cautious, Balanced and Adventurous - for an all-inclusive annual charge of just 0.45%. There is also a responsible investing option which costs 0.60% per year.

The minimum lump sum required to open an AJ Bell SIPP is £500, excluding tax relief. After tax relief is applied, this amount increases to £625. This means when you contribute £500, an additional £125 is added as tax relief.

As for regular payments, you can set up a minimum monthly contribution of £25 up to a maximum of £4,000.

AJ Bell offers a Stocks & Shares Lifetime ISA, where you can invest up to £4,000 every tax year and benefit from a 25% government top-up. That means for every £4,000 you put in, the government automatically gives you an extra £1,000.

As with all LISAs, there are limitations on how you can withdraw your savings – it must either be to buy your first home or to save for your retirement. Make sure to read our full LISA guide.

Like AJ Bell’s Stocks & Shares ISA, the LISA enables you to invest in a range of investments, such as over 4,000 funds, shares, investment trusts, ETFs, and bonds. There are similarly no charges to set up your account or pay in and there’s no inactivity fee.

AJ Bell’s LISAs are a great option for more avid investors who want to stock pick or add specific funds to boost the size of their house deposits. You can always also pick one of AJ Bell’s ready-made options if you want low-cost access to the market but aren’t comfortable making too many selection decisions.

The £1.50 fund charge every time you buy an investment will annoy those who are cost-conscious and adding to their LISA month-by-month. This fee is waived for AJ Bell’s own-brand funds, which you can invest into for free.

LISA investors need to pay particular attention to their liquidity needs – it is not a sensible idea to invest in volatile equity markets when you want to withdraw your money for a house purchase within the next few years. While you could make a good return, you could also lose a lot of money and have to cancel or delay your purchase plans; so make sure you think it through. You may be better off picking lower-risk funds or holding your money in cash, especially if you want to buy in the near future.

You can set up an AJ Bell ISA with a £500 lump sum payment, or a £25 monthly regular contribution. All LISA customers also get access to AJ Bell’s exclusive Shares digital magazine.

AJ Bell has a Stocks & Shares Junior ISA, where you can invest up to £9,000 every tax year on behalf of your children or grandchildren.

Like AJ Bell’s Stocks & Shares ISA, the LISA enables you to invest in a range of investments, such as over 4,000 funds, shares, investment trusts, ETFs, and bonds. There are no charges to set up your account and there’s no inactivity fee.

You can set up an AJ Bell JISA with just a £500 initial lump sum or start with £25 monthly regular investing instalments for a discount on dealing charges.

Fees and charges

When investing in stocks or funds, you'll typically encounter two main types of charges. Account charges are like a membership fee for having your investment account - they can either be a fixed one-off payment (like £100 when you open the account), a regular fee (usually annual or monthly), or calculated as a percentage of your total investment (say 0.5% per year of whatever amount you have invested). These fees apply regardless of whether you buy or sell anything. On the other hand, dealing charges are more like transaction fees - they're the costs you pay each time you actually buy or sell an investment, similar to how a shop might charge you for using a credit card.

For example, you might pay an annual account fee of £40 or 0.3% of your investment to keep your account open, but then also pay £10 in dealing charges each time you buy or sell shares.

The cost of investing with AJ Bell depends on what types of investments you purchase, how much you invest, and how frequently you trade. The table below illustrates the different charges.

Fee type

What is it?

Annual Amount

Funds account charge

The cost of holding funds

0.25% *

Shares account charge

The cost of holding shares, ETFs and investment trusts

0.25% **

* Fund account charges will be discounted to 10% for portfolios valued between £250,000 and £500,000. The charges will be waived completely for portfolios over £500,000.

**Shares account charges are capped at £2.50 per month for JISAs, £3.50 per month for ISAs and LISAs, and £10 per month for SIPPs.

Fee type

What is it?

Annual Amount

Fund dealing charge

The charge each time you buy or sell funds

£1.50*

Shares dealing charge

The charge each time you buy or sell shares

£5.00**

*There are no dealing charges when buying AJ Bell Funds.

**A lower ‘frequent’ shares dealing charge of £3.50 applies when you have completed 10 or more share deals in the previous month.

Other Charges

Additional charges may apply when trading, such as foreign exchange (FX) fees for international investments, applied on a sliding scale: 0.75% for the first £10,000, and 0.25% for amounts over £20,000.

You can review all of AJ Bells fees and charges here.

See how much it would cost you

Use the handy calculator below to calculate the cost of an account. Just select which type of account you want to use, type in the amount you want to invest and - hey presto! - our calculator will give you an estimate of how much it costs. Please note estimated fees are calculated excluding promotional offers.

Step 1. Select account type.

Step 2. Enter the amount you are looking to invest.

Estimated fees:

£2.50

+ Investment fees

Cost shown is the administration fee only. There may be additional third-party investment or fund fees, which depend entirely on what you pick. Expect these to add about 0.25% to 1% a year to the total cost.

The boring disclaimer bit

This is a free resource for our readers. We’ve tried really hard to ensure that these calculations are correct and can promise you there’s no monkey business or favouritism going on. But please don’t rely on these calculations without double checking yourself. If you do think you have seen an error please contact community@boringmoney.co.uk and help us to make this better. More information on the assumptions we've used to calculate these investment fees can be found here.

Customer reviews

AJ Bell customers say it’s “easy to use” with a “wide range of investments” to choose from and “competitive” fees. Many have also stated that AJ Bell’s customer service is particularly good and they are “always in communication”. However, some negative feedback includes “too many security hoops” to jump through and the charges could be cheaper compared to alternatives on the market.

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AJ Bell

Your opinion matters!

Leave a review for AJ Bell

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30 November 2024

The online system is very good, and buying and selling is made easy

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30 November 2024

Fees are upfront, get interest on cash held. Large variety of investment options

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29 November 2024

It isnt the best platform out there

Most asked questions

Is AJ Bell safe?

AJ Bell Youinvest is listed on the FTSE 250 and is authorised and regulated by the Financial Conduct Authority (FCA). If a fund fails due to fraud or mismanagement, you may be eligible for compensation from the Financial Services Compensation Scheme (FSCS). The FSCS protection is capped at £85,000 per person, per fund manager (not per individual fund). However, if your investments lose value due to normal market conditions or your investment choices, this is part of the normal risk of investing and is not covered by FSCS compensation.

Is AJ Bell’s ISA flexible?

AJ Bell’s Stocks & Shares ISA is not flexible. This means that once you withdraw your money, you can’t put it back in again without affecting your annual allowance (currently £20,000).

For example, let’s say you put £10,000 into your AJ Bell Stocks & Shares ISA during the current tax year and then withdraw £2,000. If you then went to pay this £2,000 back in during the same tax year, it would count as an additional £2,000 – taking your total contributions for the year up to £12,000 (and thus closer to the £20,000 allowance).

On the other hand, a flexible ISA would enable you to withdraw funds and pay them back in without affecting your allowance.

How to withdraw money from AJ Bell

It’s a straightforward process to withdraw money from AJ Bell - you can withdraw cash from your Stocks & Shares ISA on the website. Simply log into your online account, select which account you want to withdraw cash from and select 'Withdrawals' from the account menu.

For security purposes, you’ll be asked a series of authentication checks every time you withdraw from an AJ Bell account. From there it should take between one to three working days for the money to arrive in your linked bank account.

Cash cannot be withdrawn from a JISA until your child turns 18. You can withdraw cash from a LISA at any time, however doing so for purposes other than to purchase your first property or save for retirement will incur a 25% penalty charge (effectively wiping out the government top-ups). You can only withdraw cash from a SIPP once you are aged 55 or older, whether or not you are still working.

Does AJ Bell have inactivity fees?

There are no inactivity fees on any AJ Bell accounts.

Visit the AJ Bell website for more information

Glossary

Not 100% sure you understand something we’ve written in this review?

Discover jargon-free definitions of the most common words and technical terms used in the world of investing.

Risk warning

As is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.

All information in this review correct as at 01/01/2024.

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