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Holly Mackay
Holly MackayFounder and CEO

AJ Bell Customer Reviews

19 Jan, 2026

We collect reviews and share feedback from real users to give you the best information about providers.

We try really hard to keep our reviews genuinely representative. We have found a few providers trying to rubbish their competitors, leaving awful reviews. Of course, we don't publish these.

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2008 reviews
29 September 2026

I was recommended to the brand by an influencer and ever since then I have not been disappointed

29 September 2026

They are always helpful and knowledgeable and there to answer any questions you have, offer a wide variety of different products and services

28 September 2026

AJ BELLS has been one of my bests in managing my finances. Never got any regret whatsoever in using this platform.

28 September 2026

There seems to be a lot of shares I cannot buy on the site and have to go elsewhere to buy

28 September 2026

Because they are the best in the world right now

28 September 2026

Not sure but they are very knowledgeable

26 September 2026

Good service, and relative cheaper management fees.

25 September 2026

Very good service just needs slight modernising

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