Is Aviva good for investing?

Boring Money Review of Aviva

In a nutshell

Big, trusted company

Simple pre-packaged options

Bland but safe

Holly Mackay's View

Holly has accounts with all the providers on our website and independently reviews all of them.

Customer Reviews of Aviva

We collect reviews and share feedback from real users to give you the best information about providers.

Is Aviva right for you?

Ease of use

The upfront landing page is clear and reasonably engaging.

Reviews for Aviva are mostly positive, with many citing the platform’s simplicity and ease of use. There are occasionally a few grumbles about the customer service. The strength of the brand is also frequently mentioned.

Online chat is available and pops up if you sit still for a minute or two!

Mobile & Apps

The Aviva app has been improved upon, with the ability to research, sign up, trade and add money all functional. It also neatly links to very mobile friendly web pages with good functionality and portfolio information. Like the desktop version, it is pretty good and simple to navigate. Despite not being integrated into the app, the mobile experience is easy to use. 

Facts, Fees & Behind the Scenes at Aviva

The online experience is very traditional and works well enough. No complaints.

But then when the snail mail kicks in – OMG! The letters are substandard and alienating. We received five letters from Aviva after opening our test account. One of these was half complete and two of these had ‘Add Line 1’, ‘Add Line 2’ etc. in the address fields. The five letters could easily have been merged into one as they each contained a small piece of information about the new account.

What investments are available on Aviva?

Products