This is an OK option for investors who don’t really want to dig deep into the world of investing. If you fancy a pretty vanilla approach from a big brand, and have insurance with Aviva which you can see on one big dashboard with any ISAs, then this is OK. If you like investing, or want to learn, it’s not your best option. Costs are fair and the big brand is a comfort to many more nervous investors. The basic online journey and lack of an app make this look like a slightly neglected child in the larger stable of Aviva products.
Holly Mackay Founder and CEO of Boring Money
Holly has accounts with all the providers on our website and independently reviews all of them.
Customer Reviews of Aviva
We collect reviews and share feedback from real users to give you the best information about providers.
Overall rating
5 star
36%
4 star
48%
3 star
13%
2 star
2%
1 star
1%
Quality rating
Overall service
Value for money
Website experience
Most recent reviews
29 September 2026
I feel like it's very reliable and something that works well with the high quality products and the only part that I feel that needs to be improved is the part where the communication isn't the best that I have seen.
What is good about the service is that, they have a great value for money, they have a good customer service representative, their staff are also helpful and friendly
The upfront landing page is clear and reasonably engaging.
Reviews for Aviva are mostly positive, with many citing the platform’s simplicity and ease of use. There are occasionally a few grumbles about the customer service. The strength of the brand is also frequently mentioned.
Online chat is available and pops up if you sit still for a minute or two!
Mobile & Apps
The Aviva app has been improved upon, with the ability to research, sign up, trade and add money all functional. It also neatly links to very mobile friendly web pages with good functionality and portfolio information. Like the desktop version, it is pretty good and simple to navigate. Despite not being integrated into the app, the mobile experience is easy to use.
Facts, Fees & Behind the Scenes at Aviva
The online experience is very traditional and works well enough. No complaints.
But then when the snail mail kicks in – OMG! The letters are substandard and alienating. We received five letters from Aviva after opening our test account. One of these was half complete and two of these had ‘Add Line 1’, ‘Add Line 2’ etc. in the address fields. The five letters could easily have been merged into one as they each contained a small piece of information about the new account.
What investments are available on Aviva?
Products
Sign up for free to read more
Continue reading this article
Boring Money conducts rigorous, year-round testing on Aviva using our live account. Get total access to our research backed views, information on costs, charges and more.
Join our Research Panel
Join thousands of people earning cash or rewards for giving their honest feedback. Click here to become a member of the Boring Money Research Panel today!
Click here to get started!
Contact us
Have a question about money that we haven't answered? Need help making better money choices?
This is an OK option for investors who don’t really want to dig deep into the world of investing. If you fancy a pretty vanilla approach from a big brand, and have insurance with Aviva which you can see on one big dashboard with any ISAs, then this is OK. If you like investing, or want to learn, it’s not your best option. Costs are fair and the big brand is a comfort to many more nervous investors. The basic online journey and lack of an app make this look like a slightly neglected child in the larger stable of Aviva products.
Holly Mackay Founder and CEO of Boring Money
Holly has accounts with all the providers on our website and independently reviews all of them.
Customer Reviews of Aviva
We collect reviews and share feedback from real users to give you the best information about providers.
Overall rating
5 star
36%
4 star
48%
3 star
13%
2 star
2%
1 star
1%
Quality rating
Overall service
Value for money
Website experience
Most recent reviews
29 September 2026
I feel like it's very reliable and something that works well with the high quality products and the only part that I feel that needs to be improved is the part where the communication isn't the best that I have seen.
What is good about the service is that, they have a great value for money, they have a good customer service representative, their staff are also helpful and friendly
The upfront landing page is clear and reasonably engaging.
Reviews for Aviva are mostly positive, with many citing the platform’s simplicity and ease of use. There are occasionally a few grumbles about the customer service. The strength of the brand is also frequently mentioned.
Online chat is available and pops up if you sit still for a minute or two!
Mobile & Apps
The Aviva app has been improved upon, with the ability to research, sign up, trade and add money all functional. It also neatly links to very mobile friendly web pages with good functionality and portfolio information. Like the desktop version, it is pretty good and simple to navigate. Despite not being integrated into the app, the mobile experience is easy to use.
Facts, Fees & Behind the Scenes at Aviva
The online experience is very traditional and works well enough. No complaints.
But then when the snail mail kicks in – OMG! The letters are substandard and alienating. We received five letters from Aviva after opening our test account. One of these was half complete and two of these had ‘Add Line 1’, ‘Add Line 2’ etc. in the address fields. The five letters could easily have been merged into one as they each contained a small piece of information about the new account.
What investments are available on Aviva?
Products
Sign up for free to read more
Continue reading this article
Boring Money conducts rigorous, year-round testing on Aviva using our live account. Get total access to our research backed views, information on costs, charges and more.
