Is Aviva good for investing?
Aviva review by Boring Money
Very yellow. Bit dull. Safe. Reliable.
It works pretty well and is simple enough to navigate, even for beginners.
Boring Money Review of Aviva
Holly Mackay's View
This is an OK option for investors who don’t really want to dig deep into the world of investing. If you fancy a pretty vanilla approach from a big brand, and have insurance with Aviva which you can see on one big dashboard with any ISAs, then this is OK. If you like investing, or want to learn, it’s not your best option. Costs are fair and the big brand is a comfort to many more nervous investors. The basic online journey and lack of an app make this look like a slightly neglected child in the larger stable of Aviva products.
Holly has accounts with all the providers on our website and independently reviews all of them.
Customer Reviews of Aviva
We collect reviews and share feedback from real users to give you the best information about providers.
09 July 2025
Tthey do need to have a more personal approach when dealing with staff
07 July 2025
Good service, easy to read and understand. Good communication
07 July 2025
Their service is okay but it is not as good as other services I think they could improve the investment
Your opinion matters!
Leave a review for Aviva
Is Aviva right for you?
Ease of use
The upfront landing page is clear and reasonably engaging.
Reviews for Aviva are mostly positive, with many citing the platform’s simplicity and ease of use. There are occasionally a few grumbles about the customer service. The strength of the brand is also frequently mentioned.
Online chat is available and pops up if you sit still for a minute or two!
Mobile & Apps
The Aviva app has been improved upon, with the ability to research, sign up, trade and add money all functional. It also neatly links to very mobile friendly web pages with good functionality and portfolio information. Like the desktop version, it is pretty good and simple to navigate. Despite not being integrated into the app, the mobile experience is easy to use.
Facts, Fees & Behind the Scenes at Aviva
The online experience is very traditional and works well enough. No complaints.
But then when the snail mail kicks in – OMG! The letters are substandard and alienating. We received five letters from Aviva after opening our test account. One of these was half complete and two of these had ‘Add Line 1’, ‘Add Line 2’ etc. in the address fields. The five letters could easily have been merged into one as they each contained a small piece of information about the new account.
What investments are available on Aviva?
Products
Sign up for free to read more
Already have an account? Login
