Holly Mckay
Holly MackayFounder and CEO

Best Buy ISAS 2022

9 Feb, 2022

Readers, contain your excitement as we welcome you to the digital red carpet of the glamorous UK investment and pension scene. The following providers get the Boring Money Best Buy ISA award for 2022 and are listed in diplomatic alphabetical order below.

These awards are Boring Money's highest honour and recognise all round excellence.

These independent awards are compiled using customer reviews (30% of the score), Boring Money’s rigorous behind the scenes testing using our live accounts, charges (25% of the score) and customer service including call centres and support. These awards take our research team of 6 analysts over 2 months to research and collate, and recognise all round excellence. In our opinion – and their customers’ opinion - they are the best ISAs in the UK today for those investing without an adviser. 

Best Buy ISA 2022 winners list

ISA AJ Bell

In a nutshell

TickSquare

Low cost

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May be complex for beginners

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Good investment ideas and content

Our Rating

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Your Rating

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ISA Fidelity

In a nutshell

TickSquare

Large, secure global company

TickSquare

Good investment research tools

TickSquare

Expensive for portfolios under £25k unless you have a regular savings plan

Our Rating

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Your Rating

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ISA Hargreaves Lansdown

In a nutshell

TickSquare

Excellent service

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Established company

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Very strong service and educational content

Our Rating

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Your Rating

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ISA Moneybox

In a nutshell

TickSquare

Excellent app

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User-friendly tools simplify starting and maintaining investments

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High platform fees

Our Rating

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Your Rating

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ISA Nutmeg

In a nutshell

TickSquare

Not the cheapest solution in town

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Pre-packaged investments

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The most established 'robo'

Our Rating

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Your Rating

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ISA Vanguard

In a nutshell

TickSquare

Low fees on medium and large portfolios

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Huge global player

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Limited choice

Our Rating

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Your Rating

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ISA Wealthify

In a nutshell

TickSquare

Really easy to use

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Owned by household brand Aviva

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Great website & design

Our Rating

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Your Rating

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More information about the awards

Why did we come up with the Best Buy ISA award?

The financial sector has a nasty habit of using mind-numbing terminology when describing their products. This makes it harder for customers like you to compare providers, understand what's right for you, and make an informed choice before you part with your cash. In response to the above, we created the Boring Money Best Buy Awards to honour the investment industry's cream of the crop. Think of this as an exclusive suite of providers who deliver consistently good value, transparent pricing, great website experiences, excellent customer service, and brand-spanking technology.

And how does this information help me?

We didn't just come up with these Best Buys to brag about how amazing all these providers are. No - these awards exist to help you - the customer - make better financial decisions for yourself and your loved ones. Whether you're planning on opening a new ISA, setting up a JISA for your children, or putting some money towards a mortgage deposit with a LISA, we've done all that nitty gritty research and fiddly analysis so you don't have to. And as you navigate our website and compare your options do look out for those brands with the Best Buy logos next to their name. We don't just give these out to anyone. Providers have to earn them - and that means doing one heck of a lot more than saying 'your call is important to us'.

Still not sure?

Not sure which ISA you need? Take our 2-minute shortcut quiz to find out what might be best for you.

Our general reviews of ISA providers can be read on here.

Find out who our winners are for each of the other categories: Best Buy Pension, Best Buy LISA, Best Buy JISA, Best for Sustainable Investing, Best for Beginners, Best for low cost ISA<£50K, Best for low cost ISA>£50K, Best for low cost SIPP<£50K, Best for low cost SIPP>£50K, Best for Share Traders, Best for New Investment Platform, Best for Customer Service and Best App.

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