Best-selling funds, investment trusts and ETFs of August 2023
Discover the most-bought investments on the major platforms
By Boring Money
13 Sep, 2023
What were the best-selling funds, investment trusts and ETFs of August 2023? Every month, Boring Money conducts rigorous research on what the best-selling investments were across the UK's major investment platforms - including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor. We crunch the numbers for you and collate them in the handy tables below. Scroll down for the full results and read the expert insights from our Founder & CEO into what investors have been up to in the last month.
Boring Money's expert analysis
August remained a tricky time for investors as nerves remain about potential future recessions, and the short-term power of cash remains compelling. When interest rates are 5.25%, the so-called ‘risk premium’ we expect from investing gets higher and fewer investors are convinced it’s worth it.
There are also very few pockets of perceived opportunity, meaning investors are playing it relatively safe, avoiding big sector or regional bets and backing large, diversified global funds.
Best-selling funds of August 2023
The three most popular funds across multiple platforms including AJ Bell, Fidelity, Hargreaves Lansdown and interactive investor were Fidelity Index World, Royal London Short Term Money Market and Fundsmith Equity.
Once again in August we saw investors piling into the relative haven of short-term money market funds. Royal London’s fund is a perennially popular option, with abrdn’s Sterling Money Market fund making it to the bestsellers on Hargreaves Lansdown.
Huge passive fund producer Legal and General is also taking in money, as investors embrace its cash trust but also its low-cost Global Technology Index fund. With an Ongoing Charge Figure of just 0.32%, and featuring investor darling Nvidia as its third largest pick making up over 7% of this fund, it’s a low-cost way to access a large global basket of tech stocks.
Finally Terry Smith continues to do no wrong in the eyes of investors and Fundsmith keeps its spot in the investors’ Hit Parade.
Best-selling funds from AJ Bell
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
AJ Bell Adventurous | 27.85% | 36.13% | 0.31% |
AJ Bell Moderately Adventurous | 19.97% | 28.28% | 0.31% |
AJ Bell Global Growth | 27.86% | 35.39% | 0.31% |
AJ Bell Balanced | 14.23% | 24.28% | 0.31% |
Fidelity Index World | 34.81% | 54.01% | 0.12% |
Fundsmith Equity | 19.94% | 54.27% | 0.94% |
Vanguard LifeStrategy 100% Equity | 30.44% | 39.16% | 0.22% |
AJ Bell Responsible | N/A | N/A | 0.45% |
Vanguard LifeStrategy 80% Equity | 18.88% | 28.65% | 0.22% |
Vanguard FTSE Global All Cap | 29.01% | 43.81% | 0.23% |
Best-selling funds from Fidelity
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fidelity Index World | 34.81% | 54.01% | 0.12% |
Fidelity Cash Fund | 4.02% | 5.22% | 0.15% |
Royal London Short Term Money Market | 4.34% | 5.63% | 0.10% |
Fidelity Funds - Global Technology | 51.40% | 131.36% | 1.04% |
Legal & General Cash Trust - Income | 4.07% | 5.24% | 0.15% |
Legal & General Global Technology Index | 44.33% | 125.04% | 0.32% |
Legal & General Cash Trust | 4.07% | 5.24% | 0.15% |
Fidelity Index US Fund | 41.30% | 71.34% | 0.06% |
Rathbone Global Opportunities | 13.64% | 48.03% | 0.51% |
Fundsmith Equity | 19.94% | 54.27% | 0.94% |
Best-selling funds from Hargreaves Lansdown (in alphabetical order)
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
abrdn Sterling Money Market | 4.37% | 5.81% | 0.15% |
Fidelity Index World | 34.81% | 54.01% | 0.12% |
Jupiter India | 78.58% | 43.11% | 0.69% |
Legal & General Cash Trust | 4.07% | 5.24% | 0.15% |
Legal & General International Index Trust | 34.07% | 54.03% | 0.08% |
Legal & General US Index | 38.68% | 70.21% | 0.05% |
Premier Miton UK Money Market | 4.37% | 5.62% | 0.26% |
Royal London Global Equity Select | 71.47% | 97.39% | 0.71% |
Royal London Short Term Money Market | 4.34% | 5.63% | 0.10% |
UBS S&P 500 Index | 40.46% | 70.89% | 0.09% |
Best-selling funds from interactive investor
Funds | 3 year performance | 5 year performance | Ongoing Charges Figure |
Fundsmith Equity | 19.94% | 54.27% | 0.94% |
Royal London Short Term Money Market | 4.34% | 5.63% | 0.10% |
Vanguard LifeStrategy 80% Equity | 18.88% | 28.65% | 0.22% |
Legal & General Global Technology Index | 44.33% | 125.04% | 0.32% |
Vanguard LifeStrategy 100% Equity | 30.44% | 39.16% | 0.22% |
Vanguard FTSE Global All Cap | 29.01% | 43.81% | 0.23% |
Vanguard US Equity Index | 37.38% | 63.43% | 0.10% |
Vanguard FTSE Developed World Ex UK | 33.20% | 54.11% | 0.14% |
HSBC FTSE All-World Index | 30.77% | 48.37% | 0.13% |
Legal & General Global 100 Index | 43.25% | 77.69% | 0.14% |
Performance has been calculated in accordance with end-of-day market prices on 31/08/2023.
Best-selling investment trusts of August 2023
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