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Holly Mackay
Holly MackayFounder and CEO

‏‏‎Everything you need to know about financial advice

Not sure if you need financial advice? Our Hub explains when professional advice can help, what it costs, and how to get started. From pensions and investments to tax and retirement planning, explore when expert help can help you.

Guide to Financial Advice: Help With Big Money Matters

Want expert financial advice for complex money matters: pensions, investments, tax planning & more. Get tips on how to find the right adviser for your money goals.

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How to Make the Most of Your Financial Adviser

Your guide to maximising financial adviser value: when to seek help, understanding fees, building trust & getting expert advice that works.

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Digital Advice Guide: Financial Advice Without the Fuss

Digital advice guide: affordable, tech-driven financial help for simpler goals. Understand robo-advice, costs, benefits & when human expertise matters more.

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Six Steps to Find an Adviser You Can Trust

Six Steps to Find an Adviser You Can Trust

Six-step guide to finding a trusted financial adviser: qualifications, costs, restrictions & building relationships. Navigate the advice gap with confidence.

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What's the difference between independent and restricted advice?

A.

There are two different types of financial adviser. The range of products they may be able to offer you depends on whether they're 'independent' or 'restricted'.

  • Independent financial advisers ('IFAs') give unbiased advice about the full range of financial products on the market.
  • Restricted advisers only give advice on products from a limited, pre-selected range of providers - and sometimes just one.

One of our Contributors, Matthew Spence - Director at Spence Financial Ltd. - has a handy video outlining the key differences between the two. Click here to watch it.

Boring Money

Why do advisers not offer a 'no win, no fee' approach to fees?

A.

I have some sympathy with your question and advice fees across the sector have not always been fairly correlated with value. My main beef is that they are not transparent or clear enough, making people confused and unable to compare. More advisers are moving to a fixed fee basis, which I think is interesting as it fully separates the value of the advice given, from the products. I think it’s important to be clear on the difference between financial planning and advice, and investment performance. The main job of an adviser is not to pick an investment portfolio but to help clients plan for their goals, save in the right structures, minimise tax, and with a clear understanding of cash flow and afford the life they want. Without stress.

The problem with your proposal is that the best and most gifted financial planner in the world is not responsible if stock markets crash. It could be through careful planning and avoiding unnecessary tax, your £100,000 ‘only’ falls to £95,000 after fees and tax in one year, instead of £90,000, to use a crude example. So it’s also about managing risk and capital preservation, as well as just trying to make as much as possible.

If you are in the market for advice, but have the concerns you outline here, you could look for an adviser who charges fixed fees for advice. But markets do fall and that’s an inevitable part of the cycle so I don’t think you’ll ever see a model where people don’t get paid if this happens – as no-one could survive. It’s when people play silly buggers and start to try and guarantee performance that things go wrong and fees go up which shoots the whole sector in the foot (think about the old ‘with profits’ disaster, for example).

Holly Mackay

Founder & CEO, Boring Money

How can I find the best financial adviser?

A.

Recommendations are great. If your friends don’t have an adviser, then look at their reviews on Google. Read what they say on Twitter/X. Some advisers are clearly out there doing great work, they speak at industry events and they contribute to their communities. Others can be a bit snarky, and you may instinctively think ‘Not for me’. Or have a nosey at their LinkedIn. I think you can quite quickly get a feel for what they're like as a person. It’s a personal relationship so this is important. At the end of the day, I think it comes down to who you trust to look after your affairs. And who you have been able to have an honest dialogue with about fees. And who you think is worth the cost, for the peace of mind and financial support they will offer.

Holly Mackay

Founder & CEO, Boring Money

Finding a financial adviser

It’s important to find the adviser who’s right for you. VouchedFor can match you with an adviser according to advice type and location – or you can search for an adviser to check their background.

  • Verified reviewers. Reviews come from checked clients — VouchedFor confirms each reviewer’s identity, and doesn’t edit or remove negative reviews.
  • Independently vetted. VouchedFor confirms each adviser is authorised by the appropriate regulator, along with their fees and qualifications.
  • A follow-up afterwards. VouchedFor check back in to see whether the advice met your needs.

500,000+ client reviews. 4.8 / 5 average adviser rating.

How much should I expect to pay for a financial adviser?

Holly Mackay

Founder & CEO, Boring Money

More on financial advice

Your advice questions answered

You've been writing in to ask us how you can make your money work harder. So we're making it our mission to help real readers with real money problems.

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Frequently Asked Questions about Financial Advice

What's the difference between an independent and a restricted financial adviser?

Independent financial advisers (IFAs) recommend products from the whole market, while restricted advisers only offer a limited range - sometimes just their own company's products. Neither is automatically better, but it affects how much choice you're getting, so it's worth asking which type you're dealing with upfront.

What's the difference between financial planning and investment advice?

Financial planning covers your broader goals - saving efficiently, minimising tax, and managing cash flow. On the other hand, investment advice focuses specifically on picking assets.

What's the difference between financial advice, digital advice, and financial guidance?

Financial advice is personalised, FCA-regulated, and delivered by a human. Digital advice uses algorithms (sometimes with human input) and is only regulated if it offers full advice. Financial guidance gives general information with no personalisation and no legal protection if you act on it.

How much does a financial adviser cost?

Financial advisers charge in different ways: an hourly rate (typically £150–£250), a fixed project fee, an annual retainer (0.5%–2.25% of assets), or a percentage of the money invested (often around 3%). Many offer a free initial consultation, so it's worth shopping around before committing.

Do I need a minimum amount of money to get financial advice?

Many advisers won't take on clients with less than £50,000 to invest, which can make traditional advice feel out of reach for beginners or smaller savers. Some advisers are more flexible, or you can consider digital advice or guidance if your needs are simpler.

Do I need a financial adviser?

Not always - it depends on the complexity of your situation. Advisers add most value for pensions, tax planning, retirement and cash-flow decisions rather than simply picking investments. Boring Money's Financial Advice Hub helps you work out when professional advice is worth the cost.

Does a financial adviser guarantee my investments will grow?

No. A financial planners’ role is to manage risk, minimise tax and structure your finances so downturns cost you less. Our founder Holly Mackay notes the real value of advice is in planning and tax efficiency, not predicting markets.

How do I check if a financial adviser is FCA-regulated?

You can check the FCA Register online to confirm whether an adviser or firm is authorised. If they're not listed, they can't legally give regulated financial advice, and you won't have access to protections like the Financial Ombudsman Service or the Financial Services Compensation Scheme (FSCS).