You're a Slow and Steady Saver!

Slow and Steadies are sensible, seasoned and thoughtful investors who put great store in good corporate governance. You are the Governance 'G' in ESG.

Slow and Steadies represent 11% of UK savers and investors, which translates to approximately 5.7 million people.[1]

You have a decent pot of money to invest and know how to invest it wisely, not falling for fads or trends. You know that well-run companies are also more likely to make better returns and reduce risk. If you can get those returns, and also back businesses that help society and local communities, all the better.

Slow and Steadies value corporate transparency and strong governance, alongside a much broader raft of sustainable sectors which might be less emotive than some, but are all about progress and development, from healthcare to water distribution. Returns come first – but backing sensible firms truly developing solutions to the world’s most critical problems, is the sweet spot.

Most likely to say: ”All that glitters is not gold!”.

Sustainable funds which map to Slow and Steady Saver priorities

Our criteria: Slow and Steady

We filtered the sustainable funds universe using Morningstar data as at 30 September 2023. We then selected the funds which are regulated and approved for sale in the UK, and also readily available to retail investors via the UK's leading investment platforms.

Finally, we used the following criteria to produce a shortlist of funds which Slow and Steady investors might like:

• Morningstar Rating = 4 or 5

• 3-year returns >5%

• 5-year returns >5%

• General ESG investment

• Morningstar Sustainability Rating = Average or higher

We looked for a Morningstar Sustainability Rating of 'Average' or higher, and a Morningstar Rating of 4 or 5. We stipulated 3 and 5-year returns above 5% and also considered general ESG investments.

Introducing Morningstar

Morningstar is a global company that builds products and offers services that connect people to the information and tools they need to invest. Stock analyst Joe Mansueto thought it was unfair that people didn’t have access to the same information as financial professionals, so he built a company of over 8,000 employees that now covers over 620k investment products and delivers informed investment research covering 29 countries.

We think their ratings are helpful tools to use when assessing a potential investment and they have more data on sustainable elements than most. You can read more about Morningstar here. Click here for a breakdown of Morningstar's multiple rating systems and here for an explanation of how they work.

These shortlists are not recommendations and you’ll need to do your own research. They are collections of funds which map to specific filters and criteria, reflecting people's different priorities.

As always, please do your own research before deciding whether to buy or sell any investment. Fund factsheets are a good place to look for further information.

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[1] Boring Money, Sustainable Investing Report 2024