Is Santander good for investing?

Boring Money Review of Santander

Holly Mackay's View

The digital advice journey will appeal to those who don’t feel confident about investing. The process is long, but there are some nice ‘gamified’ things to test attitudes to risk. It is advice and so for a reasonable £20 fee you will get a recommendation which is personalised to you, taking the anxiety about choice away. However once this nicer more modern journey is completed, the online reporting and information is underwhelming, as you are then housed back in old-fashioned banking world.

Holly Mackay Holly Mackay

Holly has accounts with all the providers on our website and independently reviews all of them.

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Is Santander right for you?

Ease of use

The Digital Investment Advice service is relatively clear and easy to use. They suggest the whole process takes about 25 mins from start to finish. The service asks questions about your risk tolerance, how you feel about loss and what your timeframes are. It's actually more fun than most to complete this. The charges and risks and what you might make / lose are played back visually and clearly. Interactive tools to clarify costs and potential returns based on investment would be a bonus.

Facts, Fees & Behind the Scenes at Santander

This is regulated advice so there are 7 questions upfront which will check to see if you should be investing in the first place - and if not, the service will kick you out! But it's sensible stuff.

The actual product / investment mix you will end up in are a set of multi-asset funds run by Santander's asset management division. They're built to be fairly steady (for investments) and there is nothing too eye-watering available. It's quite vanilla stuff.

A nice option for those new to investing, who like the idea that there is help to guide them in along with the convenience of access via online banking.

What investments are available on Santander?

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