
What is AI and who are the biggest players?
Learn about what AI is, who the biggest players are and how you can invest in them.
AI is everywhere - on your phone, in the headlines and even in the stock market. Boring Money’s AI hub will help cut through the noise. Learn how AI is impacting the economy, financial advice, and what it means for your investments.

Learn about what AI is, who the biggest players are and how you can invest in them.

Find out how AI is changing financial advice and whether you can trust it to help with your money decisions.
This is the foundation that allows AI to function. Hardware are physical components, like chips, which help handle AI’s heavy computing demands.
This is the cloud and computing power that help the hardware to work. These include Hyperscalers and neoclouds.
Software is the apps and programs people and businesses use to solve problems and create things. These include big-name companies like OpenAI, Anthropic and xAI.

This is the foundation that allows AI to function. Hardware are physical components, like chips, which help handle AI’s heavy computing demands.

This is the foundation that allows AI to function. Hardware are physical components, like chips, which help handle AI’s heavy computing demands.

This is the cloud and computing power that help the hardware to work. These include Hyperscalers and neoclouds.

Software is the apps and programs people and businesses use to solve problems and create things. These include big-name companies like OpenAI, Anthropic and xAI.
AI (artificial intelligence) is technology that lets computers learn, reason and create content. It's changing how companies operate and make money. If you hold a global tracker fund, a pension or a Stocks and Shares ISA, you may already have some exposure to AI through the large technology companies that dominate major stock market indices.
AI is expected to boost productivity by automating routine tasks, speeding up research and creating new products and industries. Companies are spending heavily on chips and data centres to keep up. The long-term impact on jobs, wages and growth is still uncertain, which is why AI is a major theme for investors and economists alike.
AI companies broadly fall into three groups. Hardware companies make the physical components, like chips, that handle AI's heavy computing demands. Infrastructure companies provide the cloud and computing power that hardware runs on. Software companies, such as OpenAI, build the apps and programs that people and businesses use every day.
You can invest in AI by buying shares in listed AI companies, or through funds and ETFs focused on technology or AI themes. Global index trackers also give indirect exposure, as they hold many large tech firms. Some leading AI developers, including OpenAI and Anthropic, are privately owned, so you can't buy their shares directly, although they have both recently filed for an IPO.
Yes, like any investment, AI shares can fall as well as rise. Many AI companies have high valuations, and it's hard to predict which will succeed in the long term. Thematic funds can be Describes the price movement of an investment or index. High volatility indicates frequent and significant price movement, whereas low volatility denotes less frequent or severe fluctuations in price., and some trackers are heavily concentrated in a few tech giants, so spreading your money across sectors and regions can help manage risk.
Not yet. AI is changing financial advice rather than replacing it. Advice firms increasingly use AI to handle admin, analyse data and power robo-advice services, which can make guidance cheaper. However, human advisers remain important for complex decisions like retirement planning, inheritance and tax, where personal circumstances and judgement really matter. Check out our finance advice hub to learn more.
AI chatbots can be useful for explaining jargon and researching options, but they can give out-of-date or incorrect information. General AI tools aren't regulated to give personal financial advice. Always double-check facts with trusted sources, and for bigger decisions, consider speaking to a regulated financial adviser listed on the FCA register.