About Us

Boring Money was set up to help consumers to make better choices with the savings, investments and pensions.

We have over a million visitors to our site each year, learning, reading and using our comparison tables. Our unique understanding of what British savers and investors want powers our insights work with industry clients. We passionately believe that great brand communication and brilliant products are underpinned by robust research and a keen understanding of customer experiences and priorities.

At Boring Money we support providers with both Qualitative and Quantitative research, as they understand the market, track sentiment, plan a new service, or test new ideas with consumers.

Using our unique consumer insights, we create a series of data products, research reports and bespoke projects which help our clients to create better products and services. And then our website provides a platform to have the conversation with consumers, or to support a take to market plan.