If I already have an ISA can I not pay straight into that?

On a mission to make unbiased financial advice relevant and accessible to women. I have been meeting women for decades to help them maximise their financial resources and it is surprising how much better off women get to be and feel once they get a BFF (Best Financial Friend). I enjoy empowering women to create fabulous financial futures for themselves and don't worry about the technical stuff because as Fellow of the Personal Finance Society, a Chartered Financial Planner and few decades of experience, I have got it covered and I am happy to share my knowledge with you where it will be useful and relevant.