Holly Mckay
Holly MackayFounder and CEO
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Customer Reviews

14 Jan, 2022

Aviva

Aviva

Aviva

We collect reviews and share feedback from real users to give you the best information about providers.

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29 March 2026

Been with Aviva for many years, sincemoving my old work pension to a SIPP. Now in drawdown. I find the website easy to navigate, though sometimes it can be a bit clunky, and need a bit of searching to get to the right place. Once you have navigate how to buy sell or switch funds, it's all relatively straight forward. Though can be long winded for 'simple' switching. I tend to communicate online, and not by phone, and reponses are in a reasonable time. I have had no reason to telephone, - i should say that i loath the telephone, and will usually chose online over it (for anything not just Aviva!) Costs are reasonable, but with a number of new players in the market, there may be cheaper options out there.

Robin

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10 December 2025

Take ages to answer calls. Taking too long to get my accounts transferred to another provider. Not happy with them. Poor service from a supposedly leading insurance/investment company!

MITAJ

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05 December 2025

They have a really good customer service they answer all my questions quickly and efficiently they also make it simple to understand how stocks n shares work

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05 December 2025

The website is easy to navigate and find information. Correspondence is at the right amount with reasonably clear instructions and information about my pension. To improve it would be good to see more detail on what the pension is invested in.

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05 December 2025

They are safe

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05 December 2025

Very good communication and updates regarding my pensions and shares

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05 December 2025

Good service and clear communication

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05 December 2025

Their services are good ngl, and their customer service responds with the speed of lightening